Acted as the Marketing representative within a new group formed by American Woodmark executive management targeted at developing and implementing solutions to key challenging problems within the company. Of particular focus of the effort was the design and implementation of production process automation, new technologies applied to products, and streamlining processes while expanding sales channels. My role was to use these activities to improve and expand our value proposition in the marketplace by keeping these internal technical projects focused on the needs of the end customer and our channel partners. Multiple new product solutions for bath and kitchen cabinet products were completed within this activity and several more were in development at the time of my departure.

Lead a team of eight marketing professionals who manage a $300M business including bathroom, garage, multipurpose storage and closet cabinet lines marketed in big-box, two step, and independent dealer home improvement retail channels. Full P&L responsibility on multiple product lines that total over 500 SKU’s. Responsible for hiring, training, coaching, evaluation, and day to day management of the marketing organization.Grew overall business from $200M to $300M. Turned around Ready-To-Assemble cabinet business by redesigning garage and closet cabinet lines and successfully selling them into Lowe’s after five years of unsuccessful efforts by predecessors. Revitalized promotional and stock bathroom cabinet lines and grew sales by 30%. Overhauled vanity top line capturing 100% of stock business at Lowe’s and obtained a patent on a new exclusive production process for cultured marble vanity tops.

Manage several product lines within the Consumer Products Division. Developed and launch several new lines of irrigation controllers. Developed and implemented overall product strategy for assigned lines including product line needs and gaps, new product development, transition to manufacturing, product launch, product line maintenance and improvements, promotion and sales growth, and end of life planning.Managed irrigation system design service for two years. Overhauled processes and tools to eliminate design backlog and quality issues that were hurting the brand and reputation of the company. Within one year we had eliminated all design backlog issues and were providing the service as advertised to our customers.

Lead all aspects of Product Marketing within the “Magellan” branded consumer recreation products segment of Magellan Corporation. This included portable Global Positioning System (GPS) receiver hardware products, mapping data software products, and a full line of product accessories for over 15 core products within the outdoor recreation, marine, and consumer electronics market segments.Developed the strategic vision, customer targets, and product development roadmap to meet financial targets identified in the company’s Strategic Business Plan. Found and developed strategic partner relationships, created detailed Product Specifications, and acted as the leader of the product development team. Through both primary and secondary market research, developed and maintained competitive analysis, new target market and customer identification, and key messaging for each product within three specific consumer market segments.During my first year in this leadership position, replaced approximately 90% of product line with completely new designs. Average gross margins increased from 25% to 35%. Annual worldwide consumer product sales increased from $48M to $80M. This resulted in several million dollars in net profit compared to net losses in the prior 2 years.

Lead Engineer/Engineering Specialist (1989 – 1996)Lead Engineer in the company's New Business Development Group managing small teams in the design and development of high technology aircraft and biomedical hardware used by both military and civilian customers. Management responsibilities included functional task definitions, manpower planning, scheduling, resource definition and allocation, task assignments, and team coordination. Technical responsibilities included total system level conceptual design, subsystem integration, and proposal and technical documentation.Structural Design Engineer through Senior Engineer (1985 – 1989)Designed aluminum skin structural components and assemblies for the U. S. Air Force B2 Bomber and carried them through analysis, production, and final installation. As a Senior Engineer, designed installations of multiple aircraft subsystems on two military aircraft design projects. Chose locations for aircraft subsystems that met operational requirements, providing for needed access and maintenance requirements, and resolving conflicts with other subsystems, structure, and aircraft mold line. Utilized several computer aided design tools throughout the design process.