Randy Pacheco Email and Phone Number

At Audacy (formerly Entercom) I evaluate the market potential of prospective accounts and meet with local/regional businesses to learn about their marketing objectives. I work with my existing clients and new business prospects to identify their most immediate needs. Grow my portfolio of business through face-to-face meetings, prospecting, presentations, and penetrating organizations on the highest level. Work as an integral member of my clients/advertising agencies to develop integrated advertising and marketing programs that focus on the client’s needs and objectives with the ultimate goal of hitting their KPI goals.

Oversaw the TWIN (Traffic, Weather, and Information Network) revenue at Entercom- Dallas, formerly CBS Radio. Worked with 40+ station sales reps in prospecting, presenting, and closing content sponsorship network business. Grew total revenue 172% in 2018 over prior year. Managed the content sponsorship inventory and pricing for the cluster.

Worked with companies to help them reach their ideal consumer by utilizing a unique strategy of placing their short duration commercial First-in-Break, giving them a clutter free radio environment across all 6 CBS stations and the ability to get their message out to over 3 million people weekly.

Managed a team of Account Executives that work with companies to help them reach their ideal consumer by utilizing a unique strategy of placing their short duration commercial First-in-Break, giving them a clutter free radio environment across all 6 CBS stations and the ability to get their message out to over 3 million people weekly.

Managed a team of 6 Account Executives in growing revenue for the Spanish A/C station of CBS Radio-Dallas.

Managed a sales team in Dallas and Houston that focused on helping companies reach a large audience by utilizing short-duration commercials as a network across CBS Radio stations in both markets.

Managed a sales team that focused on helping companies reach a large audience in the DFW market by utilizing short-duration commercials.