Randy Reid Email and Phone Number

A NYS Certified MWBE. Own and operate a full service Advertising Agency with a concentration in media buying. Work with Non Profits on community relations and other aspects of marketing. Publisher of a digital magazine called Southern Tier Life. • Create Websites for clients/non profits• Place Media Advertising with local media outlets and around NYS• Produce Commercials for Clients• Assist with Capital Campaigns for agencies and groups

Developed a newsroom as a Learning Lab at WEAA FM for student journalists at Morgan State University. Created the Morgan News Hour, a daily newscast. Oversaw (10-12) student journalists per semester. Coached all students in the aspect of being a working journalist and teaching them to write across all platforms. Worked with students on developing a story, writing and on-air presence. Oversaw hosts and producers for our Public Affairs Shows. Assisted with producing and booking guests. Developed a Spanish language podcast. Recognized by Chesapeake AP as 2nd Place for Best Newsroom Operation for 2022.

Set strategic direction for the station. Oversaw staff of 50. Responsible for maintaining the FCC license. • Grew market and audience share by investing in our news department and was an early adopter of creating a Social Media presence in the market.• Grew Non-Traditional Revenue through website and special events like our annual Health Show and Outdoor Show.• Developed local shows for clients to sponsor. • Created our Corning Bureau to expand our reach in the market. • Assisted in the development and execution of station branding. • Launched the market’s first Digital Channel in 2005.• Started the first 10pm news in the market in 2005 using our new digital channel.

Oversaw all operations of the news department. Planned and executed the annual budget.Developed a new branding mission for the news department. Wrote and produced newscastswhen needed.