Randy Richards Email & Phone Number

Worldwide

• Part of the Cabbage Patch Kids success. In 1983-85, designed one of the Cabbage Patch Kids Dolls logos for the Baby Koosas line and many packages. Was a part of the largest and most successful toy launches in the history of the toy industry.• Discovered an untapped market for BIC Pens. In 1989 Invented and designed the BIC Wavelengths. Started with Animal Skin patterns wrapped around pens. No one at the time was using zebra stripes on clothing either. When I showed Mr. Bruno Bic my concept he said, "Randy! This is what we have been waiting for!" - the rest is history! I created the whole Wavelengths lines & illustrations&designs. This tapped into a new market and made $50 Million the first year with writing instrument sales up 1/3!• Digital Art pioneer. In 1990 created some of the first Fineart using photoshop. Used some on Bic pens as well. • Designed one of the very first corporate websites ever made in 1994 for The Hartford Insurance Group. As the sole designer working with programmers, we discussed there being 1 million internet users one day and the internet changing the future. • From 1999 - 2006 As global creative director and brand co-chairman, won over 100 national design awards for package design and merchandising seen in every major retailer worldwide.• 2002 created the side-by-side split images art style everywhere today. Won best of show MMOA Mystic Museum of Art 2022. Shows in Manhattan & CT galleries and museums. First place award MMOA 2017 & 2019. See more: randy-richards.com• At ESPN, Walt Disney 2006-2010 changed design culture to also supporting marketing and branding projects. Impacted redesign of SportCenter & directed all animations nightly.• Recognizable Logos designed: Simoniz, MacTools, Husky, Stanley, Bostitch, Rollease, Personna, BIC Shaver & Many Pen brands, ESPN Radio, MacTools, Fatmax, Alton, Cabbage Patch Kids Baby Koosas.• Won the most awards in the entire USA of ind. agencies from Graphic design USA in both 2021 & 2022.

Stamford, Ct

Hired as a one person Marketing Services Department. Working with the President, Vice President and Product Managers in developing all marketing and sales collateral and promotional materials, brand development, packaging, corporate ID, tradeshow materials, web and advertising. - Designed new company logo, created first ever brand standards guide and enforced across all materials company wide.- Combined strong copy and visuals in establishing and managing a B2B ad campaign for all new products in 2011. Placed in Vision Magazine print and electronically and ran series of email blasts.- Named new products and created new logos and sub-brand looks for all.- Created first ever brand packaging for new SafetyHold2 product.- Redesigned company website which included redesign of homepage and all subpages, creating a looping set of web ads on homepage and a new Fabrics section. Managed hosting and programming and analytics through RP Website Design.- Designed and coordinated most successful tradeshow at VISION'11 in Las Vegas to budget. Designed all sections and brand graphic and then worked with product managers and tradeshow company to produce.

Part of Creative Services Department designing and managing a variety of digital and printed creative materials that supported ESPN and multiple show brands.- Improved productivity by identifying the need for printed materials, branded materials, logos, signage, web, animation and social media to be worked on in my department in addition to show production graphics. Established a process that allowed designers to complete 3X more project work from 2008-2009. Created first ever special projects department production schedule tracking all projects.- Won American Graphic Design Award for printed Digital Media Brochure. - Established new monthly collaboration meeting bringing talented designers and animators together sharing their great work with each other. Planned, ran, summarized and then shared learnings from each meeting.- Directed daily show production graphics and animations to be creative, entertaining and consistent to brand standards. - Managed a staff of 8 designers and animators supporting all shows including SportCenter, NewsHD, Baseball Tonight, College Basketball, NFLIVE and College Football. Supplied graphics and animations for the Superbowl, NBA Championship and the World Series. Created quick references for several processes to help train and develop designers.

- Won over 100 national design awards for world-class branding, marketing materials, packaging and merchandising work that exceeded company expectations consistently and contributed directly to Stanley's sales and bottom-line. Stanley's chairman, John Trani referred to my department as "his secret weapon to win the war in the store!" because we helped our marketing department with every big sales opportunity at point of purchase.- I personally designed most Stanley sub-brands and branded new looks that helped build the Stanley Brand to be it's strongest ever in history. - Was responsible globally for all packaging, merchandising and all branded materials including the creation of all new sub brands and line extensions. Established packaging hierarchy with a good, better, best strategy working with major retail customers like Walmart, Home Depot, Lowe's, Ace True Value, Sears and Various Clubs.- Directed creative with staffs in the US (Connecticut, Ohio and Rhode Island), England and Taiwan. Also directed all licensed product vendors packaging, advertising and marketing materials to be consistent and speak with one Stanley voice.- Member, Co-Chairman of the Stanley Brand Council establishing and enforcing consistency globally.- Cover story 6 page article in Package Design Magazine on my team's success on a variety of packaging and merchandising materials and the successful new Stanley Xtreme line of highest tier products packaging.- Developed team of efficient, talented designers advancing their capabilities and skills dramatically throughout my 8 years of tenure. Helped inspire and expand their minds through creative sessions, regular one-on-one meetings, production meetings, annual trips to Soho, NY Galleries, design annual subscriptions and awards show functions.

- Won Chairman's Award in 1999. This is the highest company award given. Was one of about 70 from several thousand company employees to win this for design work that helped a PR campaign be extremely successful.- Designed and directed a multitude of Marketing support and collateral materials as well as art directed the Monthly Agent Magazine.- Managed and directed outside vendors including photographers, illustrators and printers.

- Was responsible worldwide for all packaging, graphics, merchandising, marketing collateral materials and some advertising.- Created the BIC Wavengths concept, design and packaging. This made the company over $50 million dollars extra annually.- Managed a staff of 7 in-house and various outside vendors.- Won several design awards- Redesigned many lines of product including for Writing Instruments Office Products and Retail, Lighters and Shavers.

Ba Double Major, Graphic Design Communications & Advertising

Activities and Societies: Graduated with High Honors

Bachelor Of Arts (B.A.), Graphic Communications And Advertising