Randy Wise Email & Phone Number

Waco Area

Austin, Texas Area

Provide category insights which enable retailers / distributors to make fact-based assortment decisions.

Texas

Account manager and sales representative with more than ten years of merchandising experience in the food, drug, mass, and specialty channels. Results achieved through insights-based analytics (IRI, AC Nielsen, Spectra), tactical execution of new products, promotions, and marketing programs. Responsibility included management, relationship-building between existing and new customers, strategic business planning & inventory forecasting, and working with cross-functional teams.

Austin, Texas

Built relationships with client and customers by customizing programs based on retailers / wholesalers needs.Provided promotional calendars, merchandising programs, and seasonal products to the customer development managers. Created presentations utilizing syndicated data in order to persuade decision-makers of new opportunities.Forecasted sales and spend for each vendor's LOB by customer. Communicated pricing actions with recommended changes. Worked with accounts receivables, accounts payable, customer service, and category management teams in order to resolve any customer challenges. Managed Business Development Specialist as part of my team.

Schaumburg, Il

Account management responsibility for several national and regional players (Kmart, Ulta, Shopko). Built relationships with buyers, category managers, inventory teams, and upper management in order to penetrate the key decision-makers.Forecasted sales and spend for each client's LOB, while monitoring results. Joint business plans conducted with the retailer for 6 and 12 month windows.Oversaw the POG process: new item presentations, exit strategies for deletes, provide samples requested, and physically help with the resets.Utilized syndicated data (IRI, AC Nielsen, Spectra) to create persuasive presentations while seeking out new opportunities. Proposed merchandising plans that featured promotional vehicles, displays, FSI calendars, subsidies, and event price points.Communicated pricing actions with recommended retail changes.

Financial and strategic planning for more than a dozen HBC categories. Developed category business plans, merchandising, and promotional programs for each. Private label program that included product development, vendor sourcing, and implementation at retail.Extensive vendor negotiations, allowance collection, and team-building.Results achieved through problem solving, analysis, and strategic implementation.

Sourced Christmas seasonal merchandise directly from the manufacturers overseas. Traveled to China, Taiwan, and Hong Kong to deal directly with the decision-makers.Negotiated costs, allowances, and exit strategies for the seasonal buys in order to mitigate risk and maximize profitability.Developed products from concept to retail shelf. Incorporated new items into the category's program.Created promotional plans to support the sell through of lighting (indoor and outdoor), inflatables, outdoor decorations, wrapping paper, bows, ribbons, and cards.

Troy, Mi