Randy Thomas Email & Phone Number

Huntington Beach Area Ca

Mahwah, Nj

➤ Multimillion-Dollar P&L Management | Team Leadership & Supervision | Direct Consumer Sales➤ Market Share Growth & Expansion | Retail Sales & Marketing | Strategic Planning & Execution➣ Leverage extensive industry knowledge and business development acumen to accelerate sales, capture market share, and drive pace-setting growth under the most challenging and stagnant market conditions.➣ Capitalized on mass market sales success across the North America US markets – advised Janome Canada on their mass market sales and led charge of Janome America’s new D2C business.➣ Established future direction of the company, including retail locations, retail outlet framework, dealer network management, direct consumer sales, and mass market location expansion.➣ Planned multiyear strategy and growth roadmap – established expansion plans to grow retail outlet network, projecting 10 additional stores by 2025.➣ Ensured success of existing retail outlets, managing the full gamut of sales and marketing functions, including budgeting, advertising, promotions, and high return on investment (ROI) campaigns.

Mahwah, New Jersey, United States

➤ Retail Business Operations | Revenue & Profit Growth | Training & Development | Cost Savings➤ Increased YOY sales by double-digit percentage and protected profits during pandemic.➣ Reclaimed and maintained profitability despite a major natural calamity and COVID challenges, attaining the best year in the history of the company.➣ Replicated US success in Canada by creating and implementing 2 major programs – 1) Internet program for dealers to sell online while protecting brick-and-mortar dealerships, and 2) a levels program called “Steps to Dealer Success.”➣ Recognized as the only Janome subsidiary in the world that achieved budget in FYE March 31, 2017.➣ Designed smart operational plans, resolved bottlenecks, and reversed poor performance while running large, complex Canadian business operations.➣ Cultivated strong client relationships and effective partnerships. Capitalized on business opportunities that supported unprecedented growth.➣ Took control of business governed by dealer network, reclaiming trust and respect.➣ Closed 1 warehouse and relocated the new warehouse to a better area, hiring quality employees. Secured a 3P warehouse to save money and increase efficiency.➣ Successfully navigated a devastating loss of inventory in ocean freight disaster Zim Kingston – displayed a strong learning curve, gaining familiarity with general average, a part of maritime law not faced previously.➣ Launched a comprehensive online education program, providing consumers with necessary tools to create face masks.➣ Secured additional inventory to meet business demands. Purchased orders from Australia and UK that were being cancelled due to heavy restrictions in those countries.➣ Garnered recognition as the only company in Canada with a steady supply of sewing machines to sell during COVID.➣ Instituted an overseas freight surcharge to recover the excessive overseas container costs during COVID.

Mahwah, New Jersey, United States

➤ Business Turnaround Management | Customer Relationship Management | Order Fulfilment➤ Led concurrent US business development charter with Janome Canada region growth.➣ Led mass market business operations that faced untenable loss and major problems related to unfulfilled large orders, uncontrolled inventory, high pricing, and lack of customers.➣ Despite business decline in 2017/18, prompted due to Janome changing mass market models migrating from lower-margin toy-type machines to higher-margin full-size machines, reclaimed gross profit margin) and dealer business.➣ Increased business during COVID pandemic – designed business and consumer synchronization plans, aligning dealer network management practices with enterprise-wide business mission and vision.➣ Diplomatically and tactfully handled loss of key customer due to bankruptcy, working with the liquidation company to significantly increase revenue during the liquidation process.➣ Delivered service excellence to discerning customers, offering solutions to boost customer success – secured business growth from a customer whose sales were declining due to several operational challenges.➣ Established a consignment warehouse inside top customer’s warehouse.➣ Negotiated a consignment agreement with customer and attorneys from both sides.➣ Made just-in-time inventory available to the customer facing lag time in order delivery.

Mahwah, New Jersey, United States

➤ US & US Territories – Puerto Rico & Caribbean Oversight | Customer Training➤ Sales & Marketing | Promotional Campaigns | New Product Launch | Strategic Negotiations➣ Led numerous marketing and promotional campaigns and new product launches, including Xpression 2005, Cause Marketing Machines, American Sewing Guild 25th Anniversary Sewing Machine, The Heart Truth Sewing Machine, Hello Kitty Machines, and Barbie models, among others.➣ Challenged to gain additional business in mass market without upsetting the brick-and-mortar dealers.➣ Built brand prestige, capitalized on untapped business opportunities, and harnessed relationships for business success.➣ In 2011, Janome America closed sister company JAMAC, which sold exclusively to Sears, with multimillion-dollar annual sales – took over the mass market program that Janome America had never done in the past.➣ Sold several thousand units in a single 24-hour sale on QVC (Quality Value Convenience), an American free-to-air TV network.➣ Added Hancock Fabrics with new home brand of machines, resulting in multimillion-dollar annual sales.➣ Sold several thousand Heart Truth sewing machines in 2008.➣ Xpression: sold thousands of units at product launch.➣ American Sewing Guild 25th Anniversary Sewing Machine: Sold thousands of machines in less than a year➣ The Heart Truth Sewing Machine: Continued to sell several thousand units in 24 months.➣ Quilts of Valor: Launched 2 machines, 1 for US and 1 for Canada, that supported organizations creating quilts to cover returning service members impacted by war.➣ Added Walmart, Amazon, and Costco.com as new selling avenues. Negotiated license agreements to sell with Mattel and Sanrio. Sold more than a hundred thousand units via mass market channels Sears, Target Stores, and Walmart.➣ Oversaw and managed Janome Institute’s annual customer training program for 2K+ independent retailers.

Mahwah, Nj

➤ Revenue & Profit Growth | Multicultural Team Leadership | P&L Management➤ Appointed to VP with a challenge to grow sales and unify 2 sales teams into 1 cohesive unit.➣ Unified the sales team, orchestrating quarterly face-to-face meetings and weekly conference calls.➣ Planned and implemented sales and marketing programs to help grow the brand.➣ Achieved double-digit percentage growth in top-line machines (core profit center) and overall sales.

Mahwah, New Jersey, United States

➤ Northern US Oversight | Sales Planning & Execution | Business Growth Strategies | Team Leadership➤ Led charge to displace competition with consistent relationship-building and growth planning.➣ Led team to double-digit percentage increase in sales, winning business from the competition.➣ Incentivized direct sales managers (DSMs) to sell more added value, offering a tiered commission program where selling higher-priced products received higher commission percentages.➣ Worked very closely with DSMs and customers in the field, traveling with each DSM multiple times.➣ Developed lasting relationships with many customers that continue to this day.