Randy Newman Email & Phone Number

Phoenix, Arizona Area

Directed the sales operations of 55 locations in five markets across California and Arizona. Managed key relationships with corporate leaders at AT&T, and recruiting, training, and developing leadership and staffing for all locations. Developed sales strategies, forecasts, and managed regional budget. Implemented programs to motivate and recognize sales achievements. Planned, developed, and managed distribution with P&L accountability. Established and monitored performance metrics to drive the business. Developed and executed marketing programs.Key Achievements:► Developed and launched 53 new retail locations across seven markets ahead of schedule.► Initiated company operations in two new California markets. ► Implemented recruiting strategy, reducing open staffing to under 4%.► Developed and introduced rewards and recognition program resulting in 38% gross sales increase.

Greater San Diego Area

Oversaw operations and directed sales teams in 5 western states. Developed sales and operational strategies, hired, trained, and evaluated staff in support of company and individual performance goals. Forecasted and managed budgets, carried P&L responsibility, and oversaw regional marketing initiatives and promotions. Developed and oversaw execution of distribution plans. Prepared reports, analyzed performance data, presented quarterly operations updates to senior leadership. Participated in sales and marketing forecasting and budget development and collaborated with Network Team leadership on network coverage planning.Key Achievements:► Developed and executed a targeted sales strategy to boost subscriber penetration by 21%. ► Introduced enhancements to sales operations and distribution, improving net subscribers in the highly competitive Las Vegas market.► Implemented tactics to improve acceptance of Automatic Bill Payment by 35%, improving customer retention. ► Identified and analyzed the opportunity to expand distribution prior to establishing initial authorized retailer distribution in Hawaii.

Austin, Phoenix

AREA GENERAL MANAGER (Aug 2006 to Jul 2009)Led the turnaround of San Antonio’s underperforming market and launched operations in Austin. Formulated and implemented novel marketing and promotional plans to improve sales results and grow subscriber base. Prepared monthly sales forecasts and developed annual sales and marketing budgets.Key Achievements:► Successfully boosted subscriber penetration to achieve 14% market share.► Recipient of a ‘Leap Beyond’ award, the highest Company recognition for exceptional sales performance in 2007.► Developed specific training and marketing programs to target competition, producing over 110K new subscribers.DISTRICT DIRECTOR (Mar 2006 to Aug 2006)Served as the market sales and distribution leader with oversight of all retail operations in Phoenix, Arizona. Identified opportunity and supplemented company distribution following market launch. ► Introduced programs to improve additional lines of service of existing accounts and pursue small business opportunities.► Worked in conjunction with the operations team and marketing to produce plans reducing subscriber churn by 36% and increased market share.RETAIL SALES MANAGER (Jun 2001 to Mar 2006)Contributed to the launch of Cricket Wireless in the Phoenix market, which included oversight of all retail distribution as well as the management and development of staff.Key Achievements:► Conducted pre-launch training and preparation for sales and operations teams.► Directed company retail sales operations post-launch, integrating employee development and customer retention programs to support quality growth.