Raphael Soares Email & Phone Number

São Paulo, Brasil

Na arte da comunicação, a diferença está em saber se conectar verdadeiramente, e nós levamos isso muito a sério na R&CO. Desde o primeiro instante, abraçamos a colaboração, trabalhando lado a lado com nossos parceiros. Ouvimos ativamente, mergulhamos na análise e guiamos nossos parceiros em direção às decisões que moldarão o caminho à frente.Investimos nossas mentes e corações na criação de soluções inovadoras em marketing e comunicação para construir pontes sólidas de conexão.Na R&CO, não apenas buscamos fazer a diferença no mercado; nosso propósito vai além. Buscamos educar, inspirar e elevar aqueles que aspiram a fazer melhor. Juntos, trilhamos o caminho em direção a um futuro brilhante, guiados pela convicção de que a verdadeira transformação acontece quando caminhamos lado a lado.Somos a R&CO, construindo relações e trilhando um caminho conjunto em direção ao sucesso."

Sao Paulo, Brazil

• Fourteen years working on the main institutional pillars to promote the constant transformation of the customer's experience in relation to Banco Santander's financial products and services; • Secretary for two years the Institutional Customer Experience Committee with members of the top leadership;• Developed strategic planning and managed the performance of multidisciplinary teams in the face of the main critical events in the product life cycle, influencing stakeholders to simplify the process, transparency, self-service promotion, reduction of rework cost and resolution, monitoring the quality of deliveries and measurement of the results obtained - PDCA method;• Led several diagnoses and established the governance for the implementation of local and global projects and regulatory demands with a high impact on the transformation of the life cycle of financial products and services with strategic reports to the top leadership;• Focal point in interactions with Internal Audit and implementation of necessary actions;• Management of stakeholders, consultancies and creative agencies;• Structured the Critical Points area and developed more than 80 monographs of various businesses and financial services, using the PDCA methodology. Result: 30% reduction in complaints, simplification of journeys and +14 points in NPS;• Developed and implemented institutional training for 45,000 employees and certified 300 managers, ensuring adherence and minimum requirements in the marketing of products and service;• Redesigned the Standards area, revitalized the structure of documents with a view to the product lifecycle and created the simplest and most user-friendly front-end, as well as the implementation of controls and governance. Result: 65% reduction in the volume of documents, reduction of impressions, greater user interactivity;• Developed annual strategic plans, offsites, creation of visual communication and materials.

Sao Paulo, Brazil

I carried out several portfolio studies, benchmarks, mapping commercial opportunities and market trends;• I worked in the annual strategic planning, organization and realization of offsites;• Responsible for creating presentations, concepts, mockups, logos, image boards visually representing fragrances and aromas, supporting the marketing and commercial teams in prospecting and customer service;• Contributed to the planning and realization of B2B events, promoting the brand, sensory and tasting experiences;• Developed the communication strategy for the Gold Soap Unilever Project – and we won the Collection of 11 LUX Madonna fragrances;• Co-responsible for Internal Communication, content creation and visual arts. Coordination of suppliers;MAIN CLIENTS: Nestlé, Danone, Bunge, Pão de Açúcar, Arcor, Kraft, Ajinomoto, Unilever, Boticário, Natura, Avon, Recktitt B., Ebel, among others.

Mba Em Gestão Estratégica E Econômica De Mercado, Gestão De Marketing

Publicidade E Propaganda, Comunicação Social