Raphael Rocha

Raphael Rocha Email and Phone Number

Product Marketing @ JOVI Mobile
State of São Paulo, Brazil
Raphael Rocha's Location
São Paulo, São Paulo, Brazil, Brazil
Raphael Rocha's Contact Details

Raphael Rocha work email

Raphael Rocha personal email

n/a
About Raphael Rocha

I help companies to better understand market dynamics and related consumer behaviour in order to maximize their results.Approx. 20 years of experience in Strategic Planning, Product and Marketing departments. International experiences within the most diverse cultures such as Chinese, South Korean, Spanish, British and Brazilian. Based on strong strategic view, passion for data triangulation and self-motivation I'm always focusing on how to optimize products, services and procedures.Key Skills:• Quick Wins & Turnarounds• Scenario Analysis & Consumer Insights • Competitive Planning (War Room) + CLM (McKinsey) + Blue Ocean (INSEAD)• Business/Product Development• Cross-Functional Project Management• Product Marketing (New Product Introduction + Go To Market + Unique Selling Proposition + Key Selling Points + Storytelling + Mkt Briefings + Training + Product Lifecycle)• Official Spokesperson (EDELMAN/Milton Jung CBN)

Raphael Rocha's Current Company Details
JOVI Mobile

Jovi Mobile

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Product Marketing
State of São Paulo, Brazil
Website:
jovimobile.com/br
Employees:
251
Raphael Rocha Work Experience Details
  • Jovi Mobile
    Product Marketing
    Jovi Mobile
    State Of São Paulo, Brazil
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  • Positivo Tecnologia
    Product And Marketing Director
    Positivo Tecnologia Aug 2023 - Present
    Leading all Product and Marketing programs for the POSITIVO-INFINIX joint venture in Brazil. Overseeing verticals and associated structures from product/solution conception, marketing developments and sales team support (NPI, GTM, 360° MKT, PLC, USPs, KSPs, and Storytelling).
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  • Tcl Communication
    Product And Marketing Director
    Tcl Communication Jan 2022 - Aug 2023
    Business startup in Brazil.
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  • Sg Rocha
    Owner & Business Consultant
    Sg Rocha Jan 2014 - Dec 2021
    Brazil
    • TCL, 2020/2021 - General Consultant Services• ATHENEUM PARTNERS, 2019/2022 - Global Knowledge Platform (Expert on Consumer Behavior, Brazilian Market and Technology Industry Trends)• METODO ENGENHARIA, 2019/2020 - Infrastructure and Construction Services (General Consultant Services)• KREBS, 2018 - Iron and Steel Industry (Strategic Planning Consultant – USA GTM)• ENOVA FOODS, 2014 - Food Industry (Strategic Planning and Sales Optimization Consultant Services)• ALASKA TECH USA, 2014 - LATAM Technology Distributor (General Consultant Services)
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  • Tcl Communication
    Sr. Product Marketing Manager And Strategic Planning Leader
    Tcl Communication Jan 2015 - Dec 2017
    Brazil
    Under ALCATEL and BLACKBERRY brands.Complete turnaround results during country economic downturn reaching a company Record High and profit for the 1st time within 7 years of operation (3x Volume Share + 2x Value Share; GFK YoY 2016).• Exclusive BR portfolio (localized BOM) and new market positioning (Youth)• Strategy deployment, budget, business plan and marketing materials• Responsible for all MI and BI developments + endomarketing leader• Main products: Idol4, Pop4 and Pixi4
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  • Lg Electronics
    Sr. Product Marketing Manager And Strategic Planning Leader
    Lg Electronics Jan 2013 - Dec 2013
    Brazil
    Synchronized Mkt activations with Google local team, special partnerships with renowned artists (Fábio Porchat and Rodrigo Santoro) and exclusive BR portfolio helped the company on beating its Premium Segment Market Share Record High.• Responsible for Telecom BU.• Area startup with workflow definition, processes and people hiring.• Strategy, investments definition and portfolio.• Main products: Google Nexus and Optimus G.
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  • Samsung Electronics
    Latin America Strategic Planning Manager (Based In South Korea)
    Samsung Electronics Jan 2011 - Dec 2012
    South Korea
    1st LATAM employee to be approved in the Samsung Global Mobility Program.• Blue Ocean Strategy implementation (INSEAD and Harvard Business School).• Process improvements and cost reduction projects together with Global Supply Chain team.• 2012/2013 Portfolio definition (+KPI Control) and worldwide business case sharing.• Sales & Marketing Coach at Samsung University.
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  • Samsung Electronics
    Product Marketing Manager
    Samsung Electronics Jan 2009 - Dec 2010
    Brazil
    Retail/Open Market portfolio manager; 1st account to reach the market share leadership in Brazil.• Responsible for all Flagship handsets of the company (Storytelling + Mkt Briefings + Training).• Dissemination of “Dual-SIM” category in Brazil.• 360 Marketing + NPI + GTM + PLC + USPs + KSPs.• Main Products: Star, Corby, Ch@t 322, Duos TV, Galaxy S e Galaxy Tab.
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  • Telefônica Brasil
    Innovation And Intelligence Manager
    Telefônica Brasil Jan 2005 - Dec 2008
    Brazil
    Responsible for strategic reports, with full-data triangulation, to top management level of several areas.• Worldwide Roadmap checking, Market Research, Sales Trend and Activation Analysis, Churn, ARPU, MOU and DB BI.• Balanced Scorecard, Marketing Plan and Investor Relations support.• Mobile Information Center (Services and Products).• Purchasing studies and negotiation.
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  • Telefônica Brasil
    Marketing Trainee
    Telefônica Brasil Jan 2004 - Dec 2004
    Brazil
    • CRM: test environment of CLM project (McKinsey); ARPU maximization with pre-automated up and cross sell offerings.• Market Intelligence: area startup; unlimited on-net plans implementation.• SPI Regional Marketing: Feasibility analysis of events and sponsorships in São Paulo countryside area.
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  • Unilever
    Hr Junior Trainee
    Unilever Jan 2001 - Dec 2001
    Brazil
    • Responsible for Valinhos Plant internal communication• Implementation of a new organizational model based on Cells and High Performance concepts called STAR
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  • Young Enterprise Uk
    Marketing Director (Based In Uk)
    Young Enterprise Uk Jan 1998 - Dec 1999
    United Kingdom
    • Strategic Planning and Market Research (Juggling Ball Project and World Cup Special Edition)• Diploma of Achievement Award (NESTLÉ, BRITISH AIRWAYS, PEUGEOT, UNILEVER, MICROSOFT and AMERICAN EXPRESS)
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Raphael Rocha Skills

Product Marketing Competitive Analysis Marketing Management Strategy Product Management Product Development Marketing De Produtos Cross Functional Team Leadership Strategic Planning Telecommunications Business Strategy Market Research Market Analysis Channel Partners Product Launch Management Business Planning Mobile Devices Market Planning New Business Development Start Ups Change Management Leadership Blue Ocean Strategy Marketing Research Go To Market Strategy Negotiation Analysis Marketing Marketing Strategy Trade Marketing B2b Key Account Management Team Management Public Relations Sales Management Marketing Communications Sales Pricing Mobile Marketing Segmentation Team Building Supply Chain Customer Presentations Crisis Management

Raphael Rocha Education Details

Frequently Asked Questions about Raphael Rocha

What company does Raphael Rocha work for?

Raphael Rocha works for Jovi Mobile

What is Raphael Rocha's role at the current company?

Raphael Rocha's current role is Product Marketing.

What is Raphael Rocha's email address?

Raphael Rocha's email address is ra****@****.com.br

What schools did Raphael Rocha attend?

Raphael Rocha attended Inova Business School, Dale Carnegie Training, Universidad Complutense De Madrid, Universidade De São Paulo, Escola Superior De Propaganda E Marketing, Mostyn House School.

What skills is Raphael Rocha known for?

Raphael Rocha has skills like Product Marketing, Competitive Analysis, Marketing Management, Strategy, Product Management, Product Development, Marketing De Produtos, Cross Functional Team Leadership, Strategic Planning, Telecommunications, Business Strategy, Market Research.

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