Raphala Colson Mothoagae Email and Phone Number
Raphala Colson Mothoagae personal email
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I am a digital media marketing and advertising professional with over 20 years of experience across media agencies, media houses / publishers and corporate organizations.My experience in media agencies ranges from senior management, strategy, planning and account management working on various clients in Finance, Motoring, SOE’s, Broadcasting, FMCG, Pharmaceutical and Retail.I have successfully set up and managed digital media teams made up of account managers, strategists, planners and campaign managers setting up paid media campaigns in premium display, programmatic, sponsorships, digital audio, SEM, influencers and social platforms; within agencies.I have digital marketing and online sales experience in financial and telecommunications sectors. I hold tertiary qualifications in BCom Marketing Management (Unisa); Library & Information Sciences (University of Pretoria); as well as The Fundamentals of Digital Marketing certification (Google Digital Skills for Africa).
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Business Unit HeadConnectJohannesburg, Gp, Za -
Business Unit Director (Absa - Insurance, Home Loans, Avaf & Relationship Banking)Starcom South Africa Jun 2024 - PresentCity Of Johannesburg, Gauteng, South AfricaBusiness Unit Director - ATL and Digital media - strategy, planning, execution, reporting.Client Relationship and Business Growth. -
Business Unit Head (Telkom, Bmw Group - Bmw Sa, Mini Sa, Bmw & Mini Financial Services)Wavemaker South Africa Jul 2023 - May 2024Johannesburg Metropolitan AreaBusiness Unit Head - ATL and Digital media - strategy, planning, execution, reporting.Client Relationship and Business Growth. -
Digital Media Strategy, Planning, Buying. Ttl Account Manager / Director. Digital Marketing, SalesRcm Media (Pty) Ltd Jan 2021 - Jun 2023City Of Johannesburg, Gauteng, South AfricaDigital media, marketing and sales.
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Strategic Account DirectorThe Odd Number & Hoorah Digital Consultancy May 2019 - Sep 2020BryanstonKey responsibilities:Client Relationship• Establish and nurture professional relationship with key client• Understand client needs and what they are trying to achieve, and come up with solutions that will drive client’s business• Make sure client understands and adopts the ideas presented• Make sure the work delivered is of the quality that leads to positive feedback from client reviews• Good understanding of client business, environment and needs• Maintain certain scale of business billingsStrategy and Business Leadership• Give input into client’s strategy• Be part of the agency leadership team driving the agency business growth• Help the agency meet its business objectives and goalsTeam Management – Account Managers• Mentor and grow a motivated and efficient account management team• Hold regular check-in sessions with the team to make sure KPI’s are met and performance reviews are positive• Effectively delegate tasks with set objectives• Work with HR to have optimal skillset with regular training sessions• Maintain a good working relationship between the account management team and the implementation team• Resolves conflict timely to create a working relationship that promotes positive working environment• Recruit and hire new resources when neededFinancial Management• Effective management of client budgets• Reporting• Quarterly forecasts on the account• Drive billable work and drive account profitability• Look for new billable opportunities within the account
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Senior Specialist: Digital MarketingVodacom Oct 2018 - Apr 2019South AfricaResponsible for leading digital marketing for the Financial Services unit within Vodacom. -
Head Of Digital MediaStarcom Jan 2017 - Aug 2018Johannesburg Area, South AfricaAn internal move within the Publicis Media South Africa (from Zenith Media to Starcom). -
Head Of Digital MediaZenithoptimedia Group I The Roi Agency Mar 2016 - Dec 2016Johannesburg Area, South AfricaI head up and lead a team of digital media strategists and campaign managers, working on clients in FMCG, Communications and Electronics, Industry, IT, etc. -
Digital StrategistThe Mediashop May 2011 - Feb 2016Digital and mobile marketing strategy. Digital and mobile media campaign execution. Digital and mobile marketing media schedule. Campaign monitoring and reporting.My main accounts - Mango Airlines Eskom, Tsogo Sun, SABC, Nandos, Edcon, UD Trucks and IEC. -
Account Manager - SalesTiso Blackstar Group Dec 2009 - Nov 2010RosebankManaging a portfolio of key agencies as their first point of contact within AML.Presenting new online marketing opportunities to clients and agencies.Tracking the billing and payments.Selling advertising space across Avusa Media Live’s network of sites to existing clients.Bringing in new business to make sure we meet the set targets.Do presentations to provide online marketing training as a lot of businesses and traditional agencies still do not understand the online marketing space as yet.Provide advice to creative agencies on good creative execution that will work well for the campaign.
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Online Marketing SpecialistAbsa Bank Sep 2008 - Nov 2009Responsible for creating, executing and reporting on online sales promotions and campaigns on behalf of various Absa Business Units.Take responsibility for online sales performance; and create and manage online sales and marketing campaigns that are in line with campaign periods. -
Account Manager - Digital StrategyAcceleration Media Jan 2008 - Aug 2008Developing an online marketing strategy for the client against the set marketing objectives.Working with the media planners to develop a media plan / schedule against the campaign objectives, within the given budget and timings, and buy the selected media placements.Working with campaign management team to execute and flight the campaign.Monitor the campaign to ensure delivery and optimize if necessary to ensure client get their ROI.Report on campaign performance and do campaign analysis to see which sites, placements, creative and messaging did well.
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Account Manager - Sales24.Com Jun 2006 - Dec 2007Selling online marketing opportunities across 24.com (now The Spacestation)'s digital publications.Client relationship management.Campaign management and optimisation.Presentations and reporting. -
Online SalesAnanzi 2001 - 2007Selling online advertising opportunities on Ananzi.co.za.Set up and managed a telesales team.
Raphala Colson Mothoagae Skills
Raphala Colson Mothoagae Education Details
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Marketing Management -
Information Sciences
Frequently Asked Questions about Raphala Colson Mothoagae
What company does Raphala Colson Mothoagae work for?
Raphala Colson Mothoagae works for Connect
What is Raphala Colson Mothoagae's role at the current company?
Raphala Colson Mothoagae's current role is Business Unit Head.
What is Raphala Colson Mothoagae's email address?
Raphala Colson Mothoagae's email address is ra****@****ail.com
What schools did Raphala Colson Mothoagae attend?
Raphala Colson Mothoagae attended University Of South Africa/universiteit Van Suid-Afrika, University Of Pretoria.
What skills is Raphala Colson Mothoagae known for?
Raphala Colson Mothoagae has skills like Digital Marketing, Online Marketing, Sem, Mobile Marketing, Seo, Media Planning, Advertising, Social Media, Affiliate Marketing, Campaign Management, Marketing, Web Marketing.
Who are Raphala Colson Mothoagae's colleagues?
Raphala Colson Mothoagae's colleagues are Athenkosi Rubela, Abbi Bridge, Scott Reinders, Mpumelelo Ngcobo, Keri Young, Elmari Swart - Paid Media Professional.
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