Raphala Colson Mothoagae Email & Phone Number

Johannesburg, Gp, Za

City Of Johannesburg, Gauteng, South Africa

Business Unit Director - ATL and Digital media - strategy, planning, execution, reporting.Client Relationship and Business Growth.

Johannesburg Metropolitan Area

Business Unit Head - ATL and Digital media - strategy, planning, execution, reporting.Client Relationship and Business Growth.

City Of Johannesburg, Gauteng, South Africa

Digital media, marketing and sales.

Bryanston

Key responsibilities:Client Relationship• Establish and nurture professional relationship with key client• Understand client needs and what they are trying to achieve, and come up with solutions that will drive client’s business• Make sure client understands and adopts the ideas presented• Make sure the work delivered is of the quality that leads to positive feedback from client reviews• Good understanding of client business, environment and needs• Maintain certain scale of business billingsStrategy and Business Leadership• Give input into client’s strategy• Be part of the agency leadership team driving the agency business growth• Help the agency meet its business objectives and goalsTeam Management – Account Managers• Mentor and grow a motivated and efficient account management team• Hold regular check-in sessions with the team to make sure KPI’s are met and performance reviews are positive• Effectively delegate tasks with set objectives• Work with HR to have optimal skillset with regular training sessions• Maintain a good working relationship between the account management team and the implementation team• Resolves conflict timely to create a working relationship that promotes positive working environment• Recruit and hire new resources when neededFinancial Management• Effective management of client budgets• Reporting• Quarterly forecasts on the account• Drive billable work and drive account profitability• Look for new billable opportunities within the account

South Africa

Responsible for leading digital marketing for the Financial Services unit within Vodacom.

Johannesburg Area, South Africa

An internal move within the Publicis Media South Africa (from Zenith Media to Starcom).

Johannesburg Area, South Africa

I head up and lead a team of digital media strategists and campaign managers, working on clients in FMCG, Communications and Electronics, Industry, IT, etc.

Digital and mobile marketing strategy. Digital and mobile media campaign execution. Digital and mobile marketing media schedule. Campaign monitoring and reporting.My main accounts - Mango Airlines Eskom, Tsogo Sun, SABC, Nandos, Edcon, UD Trucks and IEC.

Rosebank

Managing a portfolio of key agencies as their first point of contact within AML.Presenting new online marketing opportunities to clients and agencies.Tracking the billing and payments.Selling advertising space across Avusa Media Live’s network of sites to existing clients.Bringing in new business to make sure we meet the set targets.Do presentations to provide online marketing training as a lot of businesses and traditional agencies still do not understand the online marketing space as yet.Provide advice to creative agencies on good creative execution that will work well for the campaign.

Responsible for creating, executing and reporting on online sales promotions and campaigns on behalf of various Absa Business Units.Take responsibility for online sales performance; and create and manage online sales and marketing campaigns that are in line with campaign periods.

Developing an online marketing strategy for the client against the set marketing objectives.Working with the media planners to develop a media plan / schedule against the campaign objectives, within the given budget and timings, and buy the selected media placements.Working with campaign management team to execute and flight the campaign.Monitor the campaign to ensure delivery and optimize if necessary to ensure client get their ROI.Report on campaign performance and do campaign analysis to see which sites, placements, creative and messaging did well.

Selling online marketing opportunities across 24.com (now The Spacestation)'s digital publications.Client relationship management.Campaign management and optimisation.Presentations and reporting.

Selling online advertising opportunities on Ananzi.co.za.Set up and managed a telesales team.

Bcom, Marketing Management

Bbibl, Information Sciences