Rashed Al Karim is currently working as Associate Dean and Associate Professor at School of Business Administration, East Delta University, Chattogram Bangladesh. He has completed his Ph.D. in Tourism and Hospitality Management from Universiti Utara Malaysia (UUM) and Master of Business Administration (MBA) in Marketing from Glyndŵr University, Wales, UK. He has obtained both his bachelor's and master's degrees from the University of Chittagong. His research interests are in Corporate social responsibility, Tourism and Hospitality Management, Sustainability, Service Marketing, and Consumer Behavior. He has published over 50 research publications in prestigious peer-reviewed journals. He has also presented his research works at international conferences. He has reviewed more than 100 articles from reputed journals such as International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Insights, International Journal of Bank Marketing, Asia Pacific Journal of Marketing and Logistics, Sustainability, Administrative Sciences, and Cogent Business & Management. He is proficient in several research software including SmartPLS, NVivo, and SPSS.