Rasmy S. Email & Phone Number

Draper, UT, US

Mountain View, CA, US

Washington, D.C., US

Collaborated side-by-side with Brand/Content Marketing, Product, Engineering, Data and Operations to develop a scope implementation spec requirements for new product launches and/or migration initiatives from a legacy ESP to Salesforce Marketing Cloud.➜ New scope implementation spec requirements would include.- Putting together a proof of concept visual.

US

• Consumer Experience – Prevention Product (Health & Wellness) Collaborated on communication campaign strategies in concepting engagement journeys for Wellness product line from awareness to pre-enrollment and.
• Utilized Visio mapping tool to concept visual requirements workflow for development and implementation; data requirements, template design, content strategy for each communication piece, etc.
• Salesforce Marketing Cloud – Journey Builder
• Setup segmentation logic flow within Journey Builder for email campaign journeys.
• Worked with UX/UI team to help in implementing a standard design and framework for Wellness Coaching email templates.
• Collaborated with Content Strategist regarding content components for each communication piece.Managed on-going day to day email communication request for Wellness.

Minnetonka, MN, US

• B2C/B2B Email campaign strategy, template design, project management and reporting/analytic.
• Mapped out processes and workflows plan for email communication campaign(s) to meet business goals.
• Ensured that email design (existing and new) and content solutions are a “mobile first” focused and engaging for target audiences.
• Reviewed campaign engagement metrics and leveraged data to provide recommendations to business stakeholders to continually improve engagements, increase conversions and accommodate changing needs.
• Evaluated Salesforce Marketing Cloud account setup structure for integration capabilities to scale for growth for efficiencies in streamlining workflows for email campaign execution.
• Managed vendor relationships.

• Responsible for all aspects of email campaign development and delivery, from ongoing data list development to building and managing the workflow of all digital communications for assigned clients.Development /.
• Developed HTML/mobile responsive email campaigns to support marketing objectives for multiple clients.
• Managed email production schedule for clients to ensure communications are deployed in a timely manner.
• Executed data list pulls for email/print campaigns
• Executed web portal content updates as needed based on campaigns deployed.

US

Collaborated on projects from initial concept design, to development and implementation for B2B email campaign strategy to increase optimal user engagements.- Newsletter Projects includes: - B2B: Broker/Customer Connection, Consultant/Client Connection, Broker Webinar Newsletters - B2C: Benefits Awareness Newsletter - Web Microsites: Client Connection.

Responsible for Club’s overall interactive marketing strategies, which includes integrated campaigns for Web site, email marketing, and E-commerce.