Rasmy S. Email & Phone Number

Draper, Ut, Us

Mountain View, Ca, Us

Washington, D.C., Us

Collaborated side-by-side with Brand/Content Marketing, Product, Engineering, Data and Operations to develop a scope implementation spec requirements for new product launches and/or migration initiatives from a legacy ESP to Salesforce Marketing Cloud.➜ New scope implementation spec requirements would include.- Putting together a proof of concept visual diagram of member end-to-end onboarding/re-engagement journey.- Scope out data requirements needed for email, sms and push comms triggers, along with dynamic content within the email.- Gather reporting metrics requirements from product stakeholders, working closely with the Reporting Data team to implement in Tableau reporting.- Build out proof of concept to demo to broader stakeholders before final implementation, working closely with the Email Marketing team.- Collaborating closely with Brand/Creative and Copy Editing team for template design mock-ups and content.➜ Migration initiatives from legacy ESP to Salesforce Marketing Cloud.- Build out technical data architecture specs to migrate existing API triggered comms from legacy ESP to Salesforce Marketing Cloud.- Collaborate with Product, Engineering and Data teams on API setup calls for Salesforce Marketing Cloud.

Us

Consumer Experience – Prevention Product (Health & Wellness) Collaborated on communication campaign strategies in concepting engagement journeys for Wellness product line from awareness to pre-enrollment and post-enrollment stages. • Utilized Visio mapping tool to concept visual requirements workflow for development and implementation; data requirements, template design, content strategy for each communication piece, etc. • Salesforce Marketing Cloud – Journey Builder ◦ Setup segmentation logic flow within Journey Builder for email campaign journeys. • Worked with UX/UI team to help in implementing a standard design and framework for Wellness Coaching email templates. • Collaborated with Content Strategist regarding content components for each communication piece.Managed on-going day to day email communication request for Wellness. • Request in-take, to HTML email development, testing/proofing, data QA to deployment of email.Provide adhoc engagement metrics reporting as needed.

Minnetonka, Mn, Us

B2C/B2B Email campaign strategy, template design, project management and reporting/analytic. • Mapped out processes and workflows plan for email communication campaign(s) to meet business goals. • Ensured that email design (existing and new) and content solutions are a “mobile first” focused and engaging for target audiences. • Reviewed campaign engagement metrics and leveraged data to provide recommendations to business stakeholders to continually improve engagements, increase conversions and accommodate changing needs. • Evaluated Salesforce Marketing Cloud account setup structure for integration capabilities to scale for growth for efficiencies in streamlining workflows for email campaign execution. • Managed vendor relationships. • Championed that mail best practices are utilized and adheres to CAN-SPAM compliance.

Responsible for all aspects of email campaign development and delivery, from ongoing data list development to building and managing the workflow of all digital communications for assigned clients.Development / Scheduling / Execution:• Developed HTML/mobile responsive email campaigns to support marketing objectives for multiple clients.• Managed email production schedule for clients to ensure communications are deployed in a timely manner.• Executed data list pulls for email/print campaigns• Executed web portal content updates as needed based on campaigns deployed.

Us

Collaborated on projects from initial concept design, to development and implementation for B2B email campaign strategy to increase optimal user engagements.- Newsletter Projects includes: - B2B: Broker/Customer Connection, Consultant/Client Connection, Broker Webinar Newsletters - B2C: Benefits Awareness Newsletter - Web Microsites: Client Connection Newsletter micro sites and Exact Target Preference Center.Lead and developed design concept for UHC Diabetes microsite (http://www.uhcdiabetes.com)Development and execution of email campaigns using Exact Target tool (includes daily/monthly e-newsletters, promotional announcements, triggered programs and targeted campaigns). - Conduct and analyze regular testing of subject lines, content, layout, segmenting approaches to improve program performance. - Perform weekly/monthly analysis to measure campaign performance and identify opportunities to improve program performance and engagement. - Maximize email tool performance to provide the best possible e-communications solutions for clients and partners. - Participate on the e-communications strategy team and make recommendations in support of growth and retention and provide technical expertise regarding design and execution. - Stays abreast of email marketing best practices, industry standards and CAN-SPAM compliance.

Responsible for Club’s overall interactive marketing strategies, which includes integrated campaigns for Web site, email marketing, and E-commerce.