Ratheesh C Email and Phone Number

Category Management/ Shopper Insights

 Responsible for day to day planning of personal care products. Create planograms based on Consumer Purchase Decision, Inventory requirements and Use highlights, labels, charts and reports to help analyze product placement and presentation effectiveness Visit stores to review the implementation of Displays and listen to and respond to the feedback received and Collate feedback from stores on planograms and display issues and refer the same to the Display team Work with Brands and come out with new logic by shopper studies and provide relevant findings to the top management.  Helped launch HUL’s Advertisement Strategy in Store for Seamless Consumer Purchase. Operated as team leader responsible for communicating financial strategies to vendors and department heads.

 Driving Customer Market Share by driving prepaid activations to increase share of Gross Adds through retailers. Driving Revenue Market Share by ensuring the recharge availability by increasing the retail width and also pushing all the products of Vodafone such as 3G, Dongles etc. Strengthening Distribution by increasing SIM, Data selling outlets to the maximum possible extent in the territory. Driving the basic distribution parameters such as channel Partner management, Productivity of man power and channel satisfaction.

-- Client Acquisition