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Accomplished business executive with broad experience in B2B/B2C go-to-market strategy, growth marketing, product positioning and value proposition, B2B campaign management, channel marketing, and sales enablement. Primarily focused on technology companies including data security and telecom sectors.
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FounderKairos PulseWashington, Dc, Us -
Co-FounderPrivatelteand5G Jan 2021 - PresentUnited StatesB2B digital media platform for everything related to Private Cellular Networks. -
FounderKairos Pulse Jun 2013 - PresentKAIROS Pulse was founded with a clear mission to turn marketing into sales engine and empower sales and channel partners to win. We work with B2B technology companies and help them turn sales and marketing challenges into actionable opportunities.KAIROS brings together world class subject matter experts, marketers, designers, developers, and engineers to provide marketing solutions that are unique – creatively, strategically, and technologically.We work with clients to understand and identify their audience, define their marketing strategy, and execute it to accelerate sales. We help them:1. Identify the Right Market OpportunityEquip them with market knowledge, competitor insights and develop right market requirements and go-to-market strategy to accelerate their growth.2. Establish Thought LeadershipEmpower clients to attract, engage and delight customers with compelling content aligned with their buying journey.3. Enhance Sales EffectivenessArm their sales and channel partners with information and tools such as Playbooks and Battle cards; and enable them to be competitive in the field.4. Generate Demand and Qualified LeadsEnable clients to generate high quality leads, close opportunities and track their marketing RoI with automated inbound digital marketing. -
FounderSociallect Digital Marketing Jan 2023 - PresentUnited States
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Director - Marketing And Channel EnablementZecurion Inc. - Protection As A Priority Jul 2013 - Dec 2018Washington D.C. Metro AreaDevelop and execute creative and strategic marketing plans designed to drive revenue growth across all data loss prevention solutions. Also, responsible for driving brand stewardship through digital and content marketing campaigns and supporting the marketing funnel from end-to-end. This includes content development and marketing, sales enablement, competitive analysis, demand generation, lead generation, lead nurturing, and sales support. -
Industry AnalystFrost & Sullivan Jun 2008 - May 2013Focused on developing strategic and actionable research aimed at delivering powerful growth strategies to the Big Three automakers as well as leaders in the automotive aftermarket. Key accomplishments are:Independently authored more than 40 business research reports and strategic studies related to emerging industry trends and business opportunities, competitor profiling, new market entrants, potential partners and acquisition targets, market structure and business models, organizational structures, market sizing and forecasting, growth strategy development and execution, emerging technologies, and best practices. Delivered compelling and impactful research on business value proposition, market positioning, and likely future scenarios enabling competitive positioning and driving growth.Managed a geographically-dispersed team of 10 analysts to drive the Best Practices Awards program for the North American region - Increased production as well as revenues by more than 50% year-on-year.Successfully interviewed (primary research) over 500 C-level executives, industry experts, and government officials to derive relevant insights. Represented Frost & Sullivan in media interviews and conducted private as well as public analyst briefings at the global level.Interfaced with clients resulting in lead generation and business development opportunities. -
Independent ConsultantIndependent Consultant Mar 2007 - May 2008Worked with entrepreneurial teams to convert their ideas into successful companies. Consulted start-ups and enterprises in crossing the chasm, solving issues, creating value, maximizing growth and improving their business performance.
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Project LeadGrail Research Jun 2006 - Oct 2006As part of a fast-growing start-up, managed and led a team of 10 analysts to execute research and competitive intelligence projects for top-notch consulting companies, North American universities, and Fortune 100 companies. -
Senior AnalystSpringboard Research May 2004 - May 2006As one of the first employees of the company, instrumental in setting up competitive intelligence program. Executed all phases of business research projects to meet all critical timelines, including vendor management and writing analyses of marketing research data.Designed and developed knowledge management system to serve as a data warehouse and a central repository for databases, websites, publications and newsletters.Identified and drove strategic alliances with potential partners, and managed partnership/alliance relationships .Created a market canvas (online portal for data, news, research and customized as well as syndicated reports) independently.Created 173 in-depth competitor profiles (including SWOT analysis) independently for a Fortune 100 client in the IT sector.Initiated and created weekly competitor intelligence newsletter for Fortune 100 company – the newsletter turned out to be a major revenue earner and has been running till date. -
Business AnalystEvalueserve Feb 2002 - Apr 2004Evaluated customer's business needs and provided input to strategic business planning by providing actionable competitor intelligence. Developed and ran a robust competitive intelligence system to enable collection of useful information on existing and potential customers, competitors, affiliates and alliance partners for clients across various sectors.
Ratika Garg Skills
Ratika Garg Education Details
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Finance, Insurance -
Business Economics
Frequently Asked Questions about Ratika Garg
What company does Ratika Garg work for?
Ratika Garg works for Kairos Pulse
What is Ratika Garg's role at the current company?
Ratika Garg's current role is Founder.
What is Ratika Garg's email address?
Ratika Garg's email address is ga****@****ail.com
What is Ratika Garg's direct phone number?
Ratika Garg's direct phone number is +124044*****
What schools did Ratika Garg attend?
Ratika Garg attended Amity Business School, Delhi University.
What skills is Ratika Garg known for?
Ratika Garg has skills like Market Research, Competitive Analysis, Market Intelligence, Strategy, Business Strategy, Management Consulting, Strategic Consulting, Management, Business Planning, Business Analysis, Market Analysis, Business Intelligence.
Who are Ratika Garg's colleagues?
Ratika Garg's colleagues are Ashish Jain.
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Ratika Garg
Building Powercred # Heading Sales & Partnership # Open Banking Apis #Fintech And Payments # Solving Business Challenges At Scale By Democratising Apis For 🇮🇩 # Ex Icician #Banker # Passionate LearnerJakarta Metropolitan Area -
Ratika Garg
Gurugram -
Ratika Garg
Technology Leader | Digital Strategy And Product | Business Data Analytics | Quality Engineering | Global Team Leader | Champion Of Diversity In TechIrvine, Ca2tacobell.com, tacobell.com -
Ratika Garg
Chartered Accountant | Mohit Goel &Co| Rachitra |Ex-Grant Thornton | Delhi University | St Joseph'S AcademyDehradun1grantthornton.com
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