Raven Castillo Email & Phone Number

Texas, United States

Frisco, Texas, United States

- Manage a team of 7 skilled Community Managers tasked with crafting compelling content for the Ford brand at a tier 2 level- Oversee day-to-day operations of the team, ensuring smooth functioning and optimal performance across 8 different brand pages- Approve a substantial volume of content, totaling over 7,000 pieces annually, maintaining quality and brand consistency- Review and approve more than 260 event checklists, detailing live coverage plans crafted by Community Managers- Foster direct client relationships, comprehensively understanding their objectives and tailoring strategies to thrive in the dynamic social media landscape- Direct and optimize paid social campaigns spanning Facebook, Instagram, and TikTok for 8 diverse clients, diligently meeting KPI benchmarks- Collaborate with Community Managers to generate comprehensive monthly reports, highlighting achievements and insights- Continuously scout for opportunities within the evolving social media sphere, ensuring clients remain at the forefront of industry trends- Develop robust processes for team efficiency and growth, providing individualized mentorship to foster professional development- Drive expansion initiatives, spearheading entry into new markets while serving as a hands-on hiring manager- Cultivate partnerships with esteemed entities like the Dallas Cowboys, Nashville Predators, St. Louis Cardinals, and various professional sports leagues and collegiate institutions- Assist team members in crafting unique brand voices tailored to their respective communities and target demographics, fostering engagement and resonance- Work with internal influencers/brand ambassadors to create compelling content for our clients

Frisco, Tx

- Monitor and manage customers’ brands across all major social networks and actively mine social conversations for relevant insights and opportunities to engage- Serve as a brand ambassador for North Texas Ford Dealers and attend events to broadcast on social media-Tell stories that connect our community to the brand through social media platforms-Maintain a Youtube channel to show consumers what we are doing in the community - Update and maintain website that lets the community know what we are doing and events we will be attending in the future- Build brand recognition through coverage of local events and experiential marketing- Collaborate with internal and external teams to develop content- Interact and engage with consumers on camera at events- Answer social inquiries competently and efficiently, coordinating with internal and external teams when necessary - Maintain a multichannel campaign schedule to ensure consistent coverage- Continued education in marketing techniques and product development / promotional knowledge

Plano, Tx

-Coordinate social calendar through developing copy and image content and scheduling organic posts on Facebook and third party sites-Actively monitor and respond to comments and direct messages on Facebook and Google, maintaining a high level of customer service-Coordinate with Store Managers on a regular basis to stay aware of inventory levels in order to best represent product within Social content

Dallas/Fort Worth Area

-Actively execute social media engagement with client’s audience on Facebook, Instagram and Twitter; grew client designs by Lolita’s Facebook audience by 3,160 likes in 2 months -Create and manage daily campaigns with a $15,000-max budget for Aaron Brothers, Eyemart Express, Enesco, Designs By Lolita, 150 social media advertising and PPC Campaigns set up across 5 different clients-Execute an overall digital marketing strategy for 5+ clients including social posting and ad set up for Eyemart Express franchise as well as Safeguard franchise-Manage all Google based advertising for Club Z franchise and Aaron Brothers Inc. -Digital campaign management for 8+ clients including search engine optimization and blog optimization -Perform ongoing and ad hoc digital marketing analytics to further understand spend to success strategy outcomes -Manage content & image creation for 6+ clients pertaining to ongoing web development, banner placement & updates-Oversee the content creation, posting and strategy for clients’ social media pages including Facebook, Twitter, Pinterest, Snapchat, Instagram -Actively work with LinkedIn, WordPress websites and Google + -Implement various testing, including A/B tests, paid social test and posting cadence tests aimed to maximize overall traffic and post engagement

Arlington Texas

-Reporter/Anchor -Teleprompter operator -Soundboard operator -Camera operator -Floor manager -Video editor-Audio editor -Assist in the production of the newscast-Create 1-2 news package(s) per week-Script-writing

Arlington, Texas

-Assist with developing and implementing marketing and promotional plans for UT Arlington athletics sport programs -Execute game day promotions, activities and game operations for home athletic events and hosted postseason events -Assist with creating and executing ticket sales strategies and promotions -Coordinate special events, promotions and special recognition events -Assist in organizing and communicating with halftime performers for the 2015- 2016 basketball season; Created a coupon template for promotional plans and giveaways

Arlington Texas

-Radio host for iHeart Radio channel-Produce radio sweepers, PSAs and feature stories -Wide orbit computerized system operation-Sound board operation-Host radio show by maintaining a steady playlist as well as incorporating my personality

Bachelor Of Arts - Ba, Broadcast Journalism

Bachelor’S Degree, Broadcasting With A Minor In Spanish

Activities and Societies: -UTA Radio -UTA News -UTA Athletics Marketing Intern -Member of Tri Delta Sorority -UTA Dance team member; 3.