Raven Mcfarlane Email & Phone Number

Pasadena, California, Us

Seattle, Wa, Us

- Successfully improved campaign production processes and marketing campaign performance for multiple organizations by pairing the right mix of marketing technology with best practice processes. This resulted in greater clarity to request requirements and SLAs while also providing teams KPIs that help them measure on-going efficiency. Often, my project deliverables included SOP documentation, request templates uniquely design for the tech available, list import guides and UTM generators, SLA documentation and how-to training videos for greater enablement and success.- Developed, led and managed multiple project timelines while supporting daily campaign operations. Major projects I ran while providing operations support include: Marketo program template audits and net new implementations, functional QA of new email or landing page templates, the creation and optimization of regional and global nurture programs, and the migration of marketing campaigns from multiple MAPs (Pardot to Marketo). - Key contributor to the creation and implementation of team processes that enabled myself and colleagues to complete minor and major marketing ops projects with greater ease and higher success while servicing our client's daily marketing campaigns. I also provided testing and recommendations for new processes developed by internal teams that allowed for deeper collaboration and less ambiguity for all. - Served as a subject matter expert and mentor to teammates through bi-weekly hosted office hours. During sessions we worked together to understand how to translate marketing operations best practices to unique business requirements. I also helped develop my team's internal mentorship guide with the goal to help teammates feel more successful in a new role with resources and optional, weekly support.

Seattle, Wa, Us

- Simultaneously managed the build, testing, and launch of marketing campaigns for organizations across a range of industries including: Finance and Banking, Pharmaceuticals, IT Security, Digital Experiences, Payroll and Employee Recognition Software providers.- Showcased an expertise in marketing best practices by providing recommendations that improved the performance of lead nurturing campaigns, in-person and online events, content syndication and direct mail/gifting programs for multiple clients. This included helping marketers define and segment audiences while providing education on data collection and retention best practices.- Designed and implemented Marketo program templates, QA templates, and SLAs that help fostered greater internal collaboration, minimized the errors observed post-launch, increased the number of marketing campaigns teams could support, and reduced the overall time and effort required to bring a marketing campaign from conceptualization to launch.- Developed and led personalized training for global marketing specialists new to Adobe Marketo Engage that helped ensure a more successful adoption of the tool. This was completed through both classroom style as well as hands-on training exercises. Areas I trained on include: the scalable usage of program templates and tokens, best practice considerations for organizing Marketing Activities, the Design Studio and the Database, email and landing page template best practices including HTML tips and tricks, and considerations for using Global and local Landing Pages and Forms, Segmentations and Smart lists.

Mechelen, Antwerp, Be

Manchester, Nh, Us

As Marketing Operations Specialist, I was responsible for executing data-driven initiatives to maximize the efficiency of marketing campaigns. Some of my responsibilities include: - Using Marketo and Salesforce to setup, run and optimize end-to-end lead generation campaigns; develop cohesive automated workflows, configure targeted audience lists, report on results, and develop strategies to improve ongoing results.- Work with the Senior Marketing Operations Manager to enhance and optimize lead management processes, ensuring timely distribution of leads to the sales team and providing correct database segmentation.- Leveraging Salesforce and Marketo to develop and walk through ongoing performance metrics on marketing campaign effectiveness.- Assisting with and providing insights into database optimization, including data acquisition, list segmentation, data cleanliness and integrity within CRM and marketing automation databases.- Working with the design and content teams to build effective emails and analyze those emails for optimization.•Handling requests for special reports, data, segmentation, and sales tracking information.- Planning, implementing and reporting on the performance of corporate and regional social media posts using Hootsuite.- Working with other members of the Marketing team to plan and execute initiatives to increase our audience size and engagement on social media channels. - Supporting our sales initiatives in the EMEA region by serving as a point of contact at regional events and in our online communities. Responding as needed to information requests from regional partners and customers. - Providing additional support for marketing efforts in the EMEA region, such as assisting the global event coordinator with regional activities including the procurement and delivery of gifts and marketing displays.

Diemen, Noord-Holland, Nl

Manchester, Nh, Us

During this time, I was mainly responsible for online & offline event coordination, planning & execution of multiple email campaigns with Silverpop, promote and increase community engagement in our partner network, and management of our EMEA social platforms.

Erasmus Student Network (ESN) is a non-profit international student organisation. Our mission is to represent international students, thus provide opportunities for cultural understanding and self-development under the principle of Students Helping Students. With 12.000 members from 441 local sections in over 40 countries, ESN works on a volunteer base in Higher Education Institutions. It offers services to over 160.000 students. ESN works for the creation of a more mobile and flexible education environment by supporting and developing the student exchange from different levels, and providing an intercultural experience also to those students who cannot access a period abroad ("internationalisation at home").My ESN Career began in 2012 as Secretary of ESN INHolland Rotterdam. During this time, I was responsible for communications with our students, team and other national sections. During this year, I gained a true passion for the international atmosphere. I saw a bright future for ESN INHolland Rotterdam, so in following year I became President of our section. As president, I managed the functioning of my board, external contact with our HEI and ESN sections, and created strategic planning to contribute to our sectional goals. We offered the students over 20 events and activities over a 5 months.

Upon arrival in the Netherlands, this was my first job. This job allowed me the opportunity to refresh my Dutch language skills in an fast-moving environment. I had the great opportunity to work on a supportive team with a chic clothing line. I was responsible for providing superior service and maintaining the up-keep of the shop.

Menomonee Falls, Wi, Us

My first job was an eventful one. Our store was located in Menomonee Falls, Wisconsin where I became a sub-expert! I contributed to a welcoming environment while providing our customers healthy, delicious subs for take away, delivery or dining.

Bachelor Of Applied Science (B.A.Sc.), International Communication Management

Bachelor'S Degree, Marketing/Marketing Management, General