As the Senior Demand Generation Manager (Earned Traffic) at New Relic, I lead a unified content strategy across multiple channels, driving organic traffic and enhancing demand generation. My focus is on delivering high-intent content to engage our diverse customer base, both new and existing.Key Responsibilities:Cross-Channel Collaboration: Partner with teams like blog, social media, and SEO to align content strategies with business goals.Data-Driven Insights: Harness data to offer recommendations, set key metrics for content efficiency, and provide ROI reporting to partner teams.Content Strategy: Empower content teams with streamlined reporting, consolidating insights for a comprehensive view of New Relic's content efficiency.Earned Traffic Amplification: Prioritize top-performing content, ensuring its promotion across all relevant channels, and conceptualize innovative content dissemination methods.Content Performance Optimization: Analyze earned traffic, strategize content engagement, and introduce processes to enhance content creation and promotion.AI-Assisted Content Workflow: Lead the integration of AI tools into our content creation process, training teams on AI utilization, and ensuring brand voice consistency in AI outputs.

Led and managed the strategic planning and execution of campaigns launched globally.Created the framework and process for three new marketing programs to better support stakeholder’s needsConsulted stakeholders on content strategy to align campaign messaging to resonate with target audiences and marketing objectives.Planned and executed successful pilot campaigns to improve marketing to sales conversionDefined the process for working with specialized demand generation representative team to improve sales engagement on partner marketing campaigns.Jointly developed with marketing operations standardized reporting on campaigns by focus area. Used data to make optimizations across paid and earned channels and increase sales attribution. Managed third party agencies to create high quality hero and demand generation assets on time and within budget

Collaborated closely with AWS partner stakeholders to identify priorities and partner marketing initiatives, leading 10 campaigns and generating 760+ leads for Red Hat.Defined paid media, event, and content strategy execution for H22021-2022.Consulted with best-in-class partner to develop detailed campaign project plans including goals, messaging, call to action, and success metrics. Subsequently developed and produced campaign strategies that drove awareness and adoption of AWS and partner services.Guided development and delivery of partner-led demand generation activities that enabled SI partners to acquire new customers, retain and grow existing customers, and deliver revenue from company services from Q3 2021 onwards.

Develop and execute B2B marketing campaigns for a variety of channels, industries, and target audiences in line with our client’s overall goals and that drive measurable impactConduct thorough audience and competitor researchCreate sound audience targeting and segmentation strategies, with a keen sense of what questions need to be asked during intake to ensure client satisfaction with lead qualitySynthesize client input into the most compelling joint value propositions, messaging, and strategic ideasBrief and lead creative teams to develop compelling concepts, content, etc.Drive demand generation through channels including content syndication, display advertising, social media advertising, paid search, events, etc.Advise clients on best lead nurture practices and programs targeting prospects across various channels, with the goal of driving sales pipeline, proofs of concept and revenueTest, measure and optimize messaging assets, media, segments, tactics, etc. on an ongoing basisSupport business development efforts and provide strategic input into complex proposalsAct as an authority for questions on campaign priorities, responsibilities, resources and timing

Drive significant pipeline from focused joint partner marketing campaigns around SMB, MM and Enterprise accounts and key partners Partner with Sales Enablement on continuous training, setting go-to-market within each solution environment – Product, Partner and Promotion Driving proactive campaigns, partner engagement, training, promotions, incentives and success measurementsTarget Partner led new acquisition and development and customized offeringsManage cross-functional launch teams to ensure that the entire organization is prepared to tell our story and support our customers at launchWork with feature/solution owners in Partner and Product Management to understand their goals and objectivesIdentify opportunities to improve marketing campaign processes and implement best practices across teams. Build and document new processes to establish consistency in executionEnsure organization brand and identity is adhered to in campaigns and in all communication channelsDeliver regular reports of campaign results, including web analysis and evaluation of KPIs and maintain regular measurement of the ROI of campaignsCollect data to inform new campaigns and the evaluation of existing campaigns Highlighting performance areas (or lack thereof) and working with stakeholder groups to remedy

Create marketing and office-related materials. Ensure cohesion to the Washington Partners brand standards. Presentation Materials - design/create, produce, bind, and laminate tools for presentations in an urgent manner.Perpetually innovate and enhance the look, feel and utility of our client deliverables to ensure clients receive a service experience that far exceeds that of the competition.Special Projects - provide creativity and production of special projects as needed by Brokers.Manage vendors and freelancers. Maintain active lists of vendors for projects.Act as liaison between creative marketing resources as deliverable projects arise. Send out weekly Washington Partners social media recap via MailChimp.Responsible for the development of research and copy for publications.Compile case studies, individual broker resumes, sample deliverables, and other relevant materials into one streamlined package.Responsible for gathering, compiling, and managing Eastside Office Market vacancy and rental rate statistics.Implement new social media campaigns to reach more clientsDevelop content strategy to reach potential and current clients, while also expanding brand recognition and expertise in the market.Create a design strategy for the rebranding of the Washington Partners website, acted as liaison between Washington Partners and outside web designers to create the visionInternal project manager responsible for implementing standardized systems and processes. Deliver projects on time and within scope.Use project management software Smartsheet to track timelines and keep client engaged.Utilize data analytic software Tableau to create deliverables of client's data in order to accurately gauge the markets they should look at for their real estate needs.

Provide customer service to prospects looking for new rental living arrangements, interacted in an appropriate manor as stated by Fair Housing requirements.Demonstrate community and apartment/model and apply product knowledge to clients needs by communicating the features and benefits; close the sale.Record all correspondence with future and current residents. Processed and delivered renewal offers, as well as discussed possible negotiations with residents based on market values at the time.Participated in regional pricing calls to let corporate contacts know how our community compares to other competitors.Developed a community newsletter to keep residents up to date with community news, as well as city-specific events.Work with maintenance team in order to make property and apartments in the appropriate conditions for the residents' standards.Monitor advertising effectiveness. Gather information about market competition in the area.Conduct market surveys and shop competitive communities.Assist in planning resident functions. Attend functions and participate as host for any functions as directed by the Community Manager.Managed social media campaigns for community Facebook and Instagram accounts. Promoted resident and local events.Worked with local non-profits in the Redmond area to plan events for the community, specifically with Motley Zoo Animal Rescue. Worked with communities in the surrounding area to collect donations for the non-profit as well.

Provide excellent customer service to any customer who needs assistanceHave expert knowledge of all products in the department, as well as various products throughout NordstromSupport and communicate with management in order to provide the best experience for the customerProblem solve any issue that a customer may haveCollaborate with other departments in order to better understand the needs of the customer and cross-sellMulti-task in order to assist as many people as possible and create a more efficient departmentAssist in event planning in order to make budgeted goalsSchedule social media campaigns on personal pages, in order to expand brand and increase event attendance

Assisted classroom teacher in preparing instructional materials. Led small instructional groups for subjects like reading, writing and math for grades K-5th. Assisted students working on assignments and projects. Assisted with organizational strategies for students to maintain student learning objectives. Circulated around room to keep student on task, maintained order in classroom, monitored student conduct and addressed behavior issues. Dialogued with teaching staff in person and via computer regarding student progress.

Assisted in the design of books for publication using previous knowledge of Adobe Creative Suite and other design productsShadowed under head art director to better skills in graphic designAttended weekly business meetings, worked with head art director to establish the quarterly design budget

Illustrate ideas through graphic design and infographics for print and web.Create visual collateral in various types of mediums for multiple events during the year.Design and edit print documents for such as brochures, programs, forms, signs, posters, and etc, as needed by the school.Work with Institute staff to establish brand standards for Institute of Higher Education’s website and printed materials in conjunction with UGA’s branding and graphic standards.Use HTML and web editing tools to create a successful user experience.

Write and edit articles on various topics in the gaming industry from tabletop to video and mobile gaming.Manage internship team of six people, assigned article topics based on game announcements and new releases.Led content creation process, worked with team to develop captivating story ideas, and maintained strict editing practices.Created and scheduled content for social media channels, including Twitter and Facebook.Collaborate with editorial team to develop feature content ideas, including attending events and interviewing game developers.

Held events, like tournaments and demos, and promoted upcoming games from companies like Electronic Arts and Riot Games on campus to thousands of college students.

I assist students with applying to the UGA Veterinary and Biological Sciences Masters and PhD programs. I also assist in creating events for the students in the program, as well as promoting those events through print graphics. I answer emails, phone calls and any question an applicant or current student may have.

My job at UGA Food Services is to provide food to the students of UGA. Through this position I have been able to learn how to cook different meals, as well as improve my communication and leadership skills.

My job as a website design intern was to maintain the VOX website, as well as teach others about html and website design. I had to keep the VOX website updated with each month's newest issues. I would also work on various articles and provide my own art for the pieces.