- Develop the marketing strategy in line with corporate objectives and align marketing team's efforts to the same- Build advertising/promotional campaigns in coordination with team and other internal stakeholders to execute the marketing strategy- Build relationships with a growing external stakeholder base - media, agencies, partners, associations, publishers, etc- Ensure marketing initiatives are delivering on committed RoI by measuring performance quantitatively and… Show more - Develop the marketing strategy in line with corporate objectives and align marketing team's efforts to the same- Build advertising/promotional campaigns in coordination with team and other internal stakeholders to execute the marketing strategy- Build relationships with a growing external stakeholder base - media, agencies, partners, associations, publishers, etc- Ensure marketing initiatives are delivering on committed RoI by measuring performance quantitatively and qualitatively- Support the business development team with planning marketing/sales engagements and maximising corporate/brand visibility Show less

- Develop clear customer understanding using data and insights to inform marketing programs for MetroMap- Be the principal customer advocate and use reports to make evidence-based decisions for the business - Lead, develop and implement tactical marketing campaigns for MetroMap - Bring an entrepreneurial spirit to how the business approaches product development, customer acquisition / retention and growth

- Contribute to the implementation of marketing strategies and support the internal sales department- Plan advertising and promotional campaigns for products or services on a variety ofmedia (social, print etc.)- Prepare content for the publication of marketing material and oversee distribution- Liaise with stakeholders and vendors to promote the success of activities and enhancethe company’s presence- Execute marketing initiatives and evaluate their success using… Show more - Contribute to the implementation of marketing strategies and support the internal sales department- Plan advertising and promotional campaigns for products or services on a variety ofmedia (social, print etc.)- Prepare content for the publication of marketing material and oversee distribution- Liaise with stakeholders and vendors to promote the success of activities and enhancethe company’s presence- Execute marketing initiatives and evaluate their success using various metrics- Organize and attend marketing activities or events to raise brand awareness- Conduct market research to identify opportunities for promotion and growth- Collaborate with managers in preparing budgets and monitoring expense Show less

- Liaise with institutions & partner agents to build end-to-end customer solutions- Launch innovative campaigns & events to drive customer engagement and aid conversion- Counsel students on international education choices and guide them through the application process- Coordinate digital marketing efforts, including website design, social media marketing and EDM- Drive content marketing to build inbound marketing efforts and improve customer lead generation- Customer lead… Show more - Liaise with institutions & partner agents to build end-to-end customer solutions- Launch innovative campaigns & events to drive customer engagement and aid conversion- Counsel students on international education choices and guide them through the application process- Coordinate digital marketing efforts, including website design, social media marketing and EDM- Drive content marketing to build inbound marketing efforts and improve customer lead generation- Customer lead database management and sales team training to build customer engagement Show less

Working for Optus Business Centre and involved in B2B Sales and Key Account Management for Small & Medium Businesses in South Australia- Acquiring new business customers for Optus Fixed & Mobile solutions - exploring, developing and closing potential deals - Nurturing existing customers and converting opportunities to up-sell & cross-sell Optus products- Servicing business customer queries and providing necessary support on Optus products- Customer relationship management and… Show more Working for Optus Business Centre and involved in B2B Sales and Key Account Management for Small & Medium Businesses in South Australia- Acquiring new business customers for Optus Fixed & Mobile solutions - exploring, developing and closing potential deals - Nurturing existing customers and converting opportunities to up-sell & cross-sell Optus products- Servicing business customer queries and providing necessary support on Optus products- Customer relationship management and reporting to senior management Show less

Proven track record in developing, executing and monitoring promotional activities, new product launches, trade events, digital campaigns, market research, etc in line with the formulated annual marketing strategiesKey Projects & Achievements:- Cross-functional project management for new product launch, including market research, assessing therapeutic rationale, business viability, and building brand positioning- Spearheaded novel drug delivery system and pack change projects… Show more Proven track record in developing, executing and monitoring promotional activities, new product launches, trade events, digital campaigns, market research, etc in line with the formulated annual marketing strategiesKey Projects & Achievements:- Cross-functional project management for new product launch, including market research, assessing therapeutic rationale, business viability, and building brand positioning- Spearheaded novel drug delivery system and pack change projects helping deliver improved convenience for consumers, superior quality, and reduction in wastage- Created an integrated PR plan for the company's range of brands for constipation (sized AUD 66 Million) to build greater consumer awareness- Designed & launched a first-of-its-kind patient support and disease management program (offline & online users)- Developed marketing campaigns for Abbott's leading brand of constipation, driving high visibility and incremental demand; delivered a higher volume growth than preceding 3 years Show less

Responsibilities included working closely with advertising agencies on copy writing, script creation, media placement, etc. Also looked after marketing analytics, sales team training & support, execution of market research, new product launch and trade-show marketingKey Projects & Achievements:- Launched a web-based platform for building awareness around alcoholic liver disease; partnered with initiatives such as Alcoholics Anonymous- Helped drive a augmented service based… Show more Responsibilities included working closely with advertising agencies on copy writing, script creation, media placement, etc. Also looked after marketing analytics, sales team training & support, execution of market research, new product launch and trade-show marketingKey Projects & Achievements:- Launched a web-based platform for building awareness around alcoholic liver disease; partnered with initiatives such as Alcoholics Anonymous- Helped drive a augmented service based promotion to extend customer loyalty and improve treatment outcomes for consumers - Instrumental in new launches in the viral hepatitis space - market research, commercial evaluation, branding and launch Show less

Core responsibilities included brand strategy formulation and execution, new product launch,promotional content development (print & digital), market analysis and research.Key Projects & Achievements:- Launched 3 new brands in the areas of epilepsy and diabetic neuropathy to help build product basket and expand client base - Drove marketing events (24 advisory board meetings and 2 International Speaker Programs with close to 350 doctors) to promote discussion around… Show more Core responsibilities included brand strategy formulation and execution, new product launch,promotional content development (print & digital), market analysis and research.Key Projects & Achievements:- Launched 3 new brands in the areas of epilepsy and diabetic neuropathy to help build product basket and expand client base - Drove marketing events (24 advisory board meetings and 2 International Speaker Programs with close to 350 doctors) to promote discussion around treatment options- Instrumental in transition of marketing promotions from “print” to “digital” - ad agency selection, digital module design and sales force training support - Provided market research support for two critical cross-functional projects - multi-channel marketing and medical website revamp Show less

Joined Pfizer’s Management Graduate Program and worked on 2 key projects across Marketing and Corporate Affairs.Project 1 | Corporate Affairs (6 months)Instrumental in the launch of Pfizer’s first community pharmacy; as project coordinator identified consumer need gaps and formulated the setup, inventory pricing, promotion, and logistics in collaboration with a micro-insurance firm and local not-for-profit organization Project 2 | Marketing (6 months)Supported the… Show more Joined Pfizer’s Management Graduate Program and worked on 2 key projects across Marketing and Corporate Affairs.Project 1 | Corporate Affairs (6 months)Instrumental in the launch of Pfizer’s first community pharmacy; as project coordinator identified consumer need gaps and formulated the setup, inventory pricing, promotion, and logistics in collaboration with a micro-insurance firm and local not-for-profit organization Project 2 | Marketing (6 months)Supported the pre-launch and launch initiatives for Pfizer’s expansion into the neuro-psychiatry therapy via market research, brand launch strategizing and key performance tracking Show less

Project Area: Business Analytics and Sales Force Effectiveness, Cordis (Cardiovascular Devices)Evaluated activity pattern of sales force, reasons for sales coverage challenges and devised an optimal coverage plan and projected its impact on sales