• Managing PR strategically and successfully integrating the company into communication channels with a rich portfolio of publications. Writing and distributing press releases (locally and globally) to enhance awareness of data security and strengthen the company's reputation. Establishing credibility and relationships with journalists.• Crisis management.• Managing awareness campaigns: writing the brief, developing the idea, refining the script to the final video, promoting it in the media and reaching campaign goals.• Social media management: managing the company's Facebook page and PPC campaigns through external providers. Hands-on management of the LinkedIn page and content creation, primarily for a B2B audience.• Newsletter Management: authoring and dispatching diverse content newsletters for both B2C and B2B audiences. Utilizing a comprehensive messaging system for effective communication.• Blog Maintenance: creating content for both B2C and B2B audiences, consistently maintaining and updating the blog. Monitoring performance data through Google Analytics.

Position entailed creating and editing all online content for numerous leading brands, managing multiple social media accounts and customer loyalty programs, engaging with customers on social channels and implementing social media strategies. Heading paid promotions campaigns and PPC (Mostly on Facebook) Writing email marketing via Inwise and Pulseem Working alongside the graphics department on posts and campaigns Maintaining constant online presence in search for relevant topics, trends and leads

The position included ongoing spokesmanship services and media advocacy and strategic consulting for several well-known brands (Coca-Cola Israel, Landwer Cafe, Danshar’s food division, and more).  Maintaining constant communication with journalists  Creating and identifying media opportunities Managing crises  Writing press releases and producing conferences