Ray Faust Email & Phone Number

Minneapolis

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

As a Resonate customer at Star Tribune, I saw firsthand how their platform helped us tell and differentiate our story. When I was invited to join the Resonate team to help brands and publishers, I jumped at the opportunity.Only Resonate connects traditional market research, big data, data science, advanced analytics and digital media activation at scale in a single integrated SaaS platform that allows marketers to understand, retain, up sell and acquire consumers in real time. http://www.resonate.com/our-platform/

Greater Minneapolis-St. Paul Area

Recruited by CEO to help transform a 150 year old newspaper brand in bankruptcy to a vibrant, industry leading independent media company focused on revenue growth through innovation and strategic sellingCreated a "digital culture" within entire sales organization and led the integration of digital sales across company while maintaining specialized digital sales unit focused on leading edge innovation; lead a team of 28 direct reports and 60 indirect reports across sales, operations and channel managementResponsible for all aspects of Star Tribune digital advertising revenue including; local and national direct sales, programmatic sales and monetization, digital ad operations and yield management, campaign management and analytics, sales and product channel strategy, SMB and Search based channels (PPC/SEO), business development and emerging media opportunities (Advantage / APS)

Recruited to turn around historically under-performing territory; led digital and magazine sales effort for $20 Million territory covering 21 states (Midwest, Southeast US and Caribbean) with 25 direct reports across major advertising categories including: CPG, Retail, Domestic Automotive, Financial Services, QSR, Telecom, Healthcare and EducationCreated culture of success while coaching and mentoring an experienced and diverse sales organization; was responsible for leading the digital sales integration of entire company as well as business development and strategic planning across sales organizationAchieved record growth as #1 sales territory in 2006, 2007, 2008; was promoted 3 times during tenure including maintaining oversight of Chicago / Detroit / Dallas / Atlanta regional sales offices from MinneapolisPresident's Circle Award Winner 2005, 2006, 2007, 2008Maverick Award Winner 2007

Greater Chicago Area

Print & Digital media sales for Midwest based CPG, Pharmaceutical and Major Retail accounts including: Kraft, Kellogg's, SC Johnson, Quaker, Kimberly-Clark, Philip Morris, Eli Lilly, Pfizer, Walmart and Hallmark Gold Crown StoresTurned around under-performing territory and orchestrated largest ever exclusive buy from Philip Morris within first 4 months on job; sold 1st ever print and digital buy across both USAT and USAW platforms for Kimberly-Clark 2002 Winter Olympics; sold the largest schedule in (then) company history with Hallmark Gold Crown Stores in Q1'02Exceeded $5M territory quota by 126% as of Q2'02

Greater Chicago Area

Print media sales and sales management; Midwest clients and agencies, focusing on home building products / shelter category for Woman's Day Special Interest Publications

Greater Minneapolis-St. Paul Area

Create local and national multi-media plans for variety of clients