R.B. Dean Email & Phone Number
Who is R.B. Dean? Overview
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R.B. Dean is listed as Marketing Operations at Immersive Labs, a with 370 employees, based in Philadelphia, Pennsylvania, United States. AeroLeads shows a matched LinkedIn profile for R.B. Dean.
R.B. Dean previously worked as Database Marketing Manager at Borgata Hotel Casino & Spa and Marketing Operations Manager, Data & Analytics at Floqast.
Email format at Immersive Labs
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About R.B. Dean
“The goal is to turn data into information and information into insight.” – Carly Fiorina, former CEO, HPWith over 20 years in the hospitality and retail industries, I have seen how using available data can lead to success... and how ignoring it can close a business. Using my diverse experience, I can consider a different perspective and find a new path to solve the problem.
R.B. Dean's current company
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R.B. Dean work experience
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Database Marketing Manager
Marketing Operations Manager, Data & Analytics
Marketing Operations And Data Specialist
• Expanded marketing email reporting beyond single data point analysis (open/click-through/unsubscribe rates) to include persona segmentation and a rolling 13-week comparison of similar emails, uncovering insights which had been lost in aggregation and allowing stakeholders to better target messaging• Shepherded a migration into a new Salesforce org, ensuring data integrity of field mappings, lead scoring, and automations, with extensive quality assurance testing• Developed reports and dashboards in Salesforce and Databox, enabling effective visualization and communication of marketing campaign data, website traffic, and deal pipeline• Acted as the HubSpot admin for the marketing team• Supported integrations within tech stack (Salesforce, HubSpot, RingLead, ZoomInfo, Outreach)• Managed and automated the enrichment and import of marketing lead lists
Casino Marketing Specialist
• Drafted SQL queries in Google BigQuery to calculate ROI and analyze success of casino promotion events• Utilized Salesforce reports to analyze casino host activities and motivate team members, driving improved performance and results• Created weekly casino free play KPI report, reviewing 40k+ trips for guests abusing offers. Using this report led the property to the 2nd highest reduction of offer abuse out of 25 markets• Supported Marketing Manager in setting up promotions in PKMS (kiosk system)• Leveraged data analysis of previous and current marketing campaigns to enhance future initiatives• Built Lodging Management System (LMS) to track hotel stays and generate reports (pseudo-relational database in Excel using VBA/Userforms)• Assessed risk of new casino credit applications using credit bureau reports and gaming history• Wrote and implemented standard operating procedures for credit personnel to achieve consistency in operations• Awarded 2022 Caesars Regional Founders Award: Blaze the Trail (Leadership, Integrity, Ownership)
Labor Optimization Planner
• Overhauled payroll audit processes, saving 35 labor hours per week (an estimated $36,000 per year) and reducing payroll adjustments, ensuring team members receive the proper pay in a timely manner.• Created and optimized weekly department schedules, aligning labor to department volume• Observed departments to understand business volumes and staffing needs/opportunities• Monitored daily departmental time reports, and performed payroll support duties• Designed automation scripts (VBA/Excel, VBScript/AS400) to process routine tasks• Partnered with HR to streamline new hire processes and reduce hiring lag• Awarded Star Performer for Innovation for Q3 2019
Shift Supervisor
Chief Concierge
• Devised supply order system that calculates order quantities directly from inventory counts, maintaining required par levels, and thus maximizing budget usage• Leveraged day-of yielding of hotel rates/comp segments to maximize RevPAR• Constructed a standardized process to investigate cashier variances• Analyzed Customer Feedback surveys and executed action plan to change staff verbiage and diminish guest wait time• Reorganized Front Desk stations to reduce agents' unnecessary steps during standard transactions by twenty percent and thus reduce guest wait time• Created and implemented excellence in the guest experience, going above and beyond guest expectations• Acquired in-depth knowledge of surrounding area to offer guests with information about dining options, entertainment and shopping activities• Addressed potential guest issues, owning to completion and providing recovery if necessary• Partnered with Promotions in the execution of property events• Marketed the Total Rewards loyalty program; informed guests of benefits of usage• Managed direct reports by building authentic relationships with employees, analyzing strengths to leverage performance, providing in-the-moment effective coaching, and completing annual performance reviews• Supervised daily staffing levels for multiple departments• Streamlined daily processes to increase productivity and efficiency• Originated the weekly Concierge Corner newsletter detailing events around the city, property marketing, and promotional events in order to enable the staff to further enhance the customer's experience• Participated in Legendary Leadership Essentials Training, a 20 hour training class designed to provide current leaders with the tools to foster employee engagement and drive performance.Accomplishments• Nominated in 2008 and 2012 for Chairman's Award for Innovation• Nominated in 2014 for Chairman's Award for Diversity• Nominated in 2015 for Chairman's Award for Customer Service
Front Desk Agent
Shift Supervisor
Associate Store Manager
• Generated weekly employee schedule (20-50 employees); trained other Operations managers in District to use scheduling software (Staffworks)• Oversaw supply ordering, maintenance issues, and payroll discrepancies• Conducted midyear and annual inventories• Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.• Led installation of new POS system.
Colleagues at Immersive Labs
Other employees you can reach at immersivelabs.co.uk. View company contacts for 370 employees →
Saara Benfield
Colleague at Immersive LabsCity Of Bristol, England, United Kingdom
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Natalie Theocharous
Colleague at Immersive LabsLouvain Metropolitan Area, Belgium
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Denis Liscia
Colleague at Immersive LabsParis, Île-De-France, France
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Rae Jeffries-Harris
Colleague at Immersive LabsBristol, England, United Kingdom
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Neil Adams Pc.Dp
Colleague at Immersive LabsUnited Kingdom
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Clare F.
Colleague at Immersive LabsBristol, England, United Kingdom
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Ben Shreeve
Colleague at Immersive LabsGreater Bristol Area, United Kingdom
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Zoe Jobson
Colleague at Immersive LabsHalberton, England, United Kingdom
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Dave Spencer
Colleague at Immersive LabsDunstable, England, United Kingdom
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MM
Marcin Motowidlo
Colleague at Immersive LabsBristol, England, United Kingdom
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Frequently asked questions about R.B. Dean
Quick answers generated from the profile data available on this page.
What company does R.B. Dean work for?
R.B. Dean works for Immersive Labs.
What is R.B. Dean's role at Immersive Labs?
R.B. Dean is listed as Marketing Operations at Immersive Labs.
Where is R.B. Dean based?
R.B. Dean is based in Philadelphia, Pennsylvania, United States while working with Immersive Labs.
What companies has R.B. Dean worked for?
R.B. Dean has worked for Immersive Labs, Borgata Hotel Casino & Spa, Floqast, Caesars Entertainment, Inc., and Starbucks.
Who are R.B. Dean's colleagues at Immersive Labs?
R.B. Dean's colleagues at Immersive Labs include Saara Benfield, Natalie Theocharous, Denis Liscia, Rae Jeffries-Harris, and Neil Adams Pc.Dp.
How can I contact R.B. Dean?
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