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R.B. Dean Email & Phone Number

Marketing Operations at Immersive Labs
Location: Philadelphia, Pennsylvania, United States 11 work roles
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Current company
Role
Marketing Operations
Location
Philadelphia, Pennsylvania, United States
Company size

Who is R.B. Dean? Overview

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Quick answer

R.B. Dean is listed as Marketing Operations at Immersive Labs, a with 370 employees, based in Philadelphia, Pennsylvania, United States. AeroLeads shows a matched LinkedIn profile for R.B. Dean.

R.B. Dean previously worked as Database Marketing Manager at Borgata Hotel Casino & Spa and Marketing Operations Manager, Data & Analytics at Floqast.

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Email format at Immersive Labs

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Immersive Labs

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Profile bio

About R.B. Dean

“The goal is to turn data into information and information into insight.” – Carly Fiorina, former CEO, HPWith over 20 years in the hospitality and retail industries, I have seen how using available data can lead to success... and how ignoring it can close a business. Using my diverse experience, I can consider a different perspective and find a new path to solve the problem.

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R.B. Dean's current company

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Immersive Labs
Immersive Labs
Marketing Operations
Philadelphia, PA, US
Employees
370
AeroLeads page
11 roles

R.B. Dean work experience

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Marketing Operations Manager, Data & Analytics

Philadelphia, Pennsylvania, United States

Oct 2023 - Feb 2024

Marketing Operations And Data Specialist

Philadelphia, Pennsylvania, United States

• Expanded marketing email reporting beyond single data point analysis (open/click-through/unsubscribe rates) to include persona segmentation and a rolling 13-week comparison of similar emails, uncovering insights which had been lost in aggregation and allowing stakeholders to better target messaging• Shepherded a migration into a new Salesforce org, ensuring data integrity of field mappings, lead scoring, and automations, with extensive quality assurance testing• Developed reports and dashboards in Salesforce and Databox, enabling effective visualization and communication of marketing campaign data, website traffic, and deal pipeline• Acted as the HubSpot admin for the marketing team• Supported integrations within tech stack (Salesforce, HubSpot, RingLead, ZoomInfo, Outreach)• Managed and automated the enrichment and import of marketing lead lists

Jun 2022 - Oct 2023

Casino Marketing Specialist

Chester, Pennsylvania, United States

• Drafted SQL queries in Google BigQuery to calculate ROI and analyze success of casino promotion events• Utilized Salesforce reports to analyze casino host activities and motivate team members, driving improved performance and results• Created weekly casino free play KPI report, reviewing 40k+ trips for guests abusing offers. Using this report led the property to the 2nd highest reduction of offer abuse out of 25 markets• Supported Marketing Manager in setting up promotions in PKMS (kiosk system)• Leveraged data analysis of previous and current marketing campaigns to enhance future initiatives• Built Lodging Management System (LMS) to track hotel stays and generate reports (pseudo-relational database in Excel using VBA/Userforms)• Assessed risk of new casino credit applications using credit bureau reports and gaming history• Wrote and implemented standard operating procedures for credit personnel to achieve consistency in operations• Awarded 2022 Caesars Regional Founders Award: Blaze the Trail (Leadership, Integrity, Ownership)

Feb 2021 - May 2022

Labor Optimization Planner

Chester, Pennsylvania, United States

• Overhauled payroll audit processes, saving 35 labor hours per week (an estimated $36,000 per year) and reducing payroll adjustments, ensuring team members receive the proper pay in a timely manner.• Created and optimized weekly department schedules, aligning labor to department volume• Observed departments to understand business volumes and staffing needs/opportunities• Monitored daily departmental time reports, and performed payroll support duties• Designed automation scripts (VBA/Excel, VBScript/AS400) to process routine tasks• Partnered with HR to streamline new hire processes and reduce hiring lag• Awarded Star Performer for Innovation for Q3 2019

Mar 2019 - Feb 2021

Shift Supervisor

Philadelphia, Pennsylvania, United States

Jul 2018 - Mar 2019

Chief Concierge

New Orleans, Louisiana, United States

• Devised supply order system that calculates order quantities directly from inventory counts, maintaining required par levels, and thus maximizing budget usage• Leveraged day-of yielding of hotel rates/comp segments to maximize RevPAR• Constructed a standardized process to investigate cashier variances• Analyzed Customer Feedback surveys and executed action plan to change staff verbiage and diminish guest wait time• Reorganized Front Desk stations to reduce agents' unnecessary steps during standard transactions by twenty percent and thus reduce guest wait time• Created and implemented excellence in the guest experience, going above and beyond guest expectations• Acquired in-depth knowledge of surrounding area to offer guests with information about dining options, entertainment and shopping activities• Addressed potential guest issues, owning to completion and providing recovery if necessary• Partnered with Promotions in the execution of property events• Marketed the Total Rewards loyalty program; informed guests of benefits of usage• Managed direct reports by building authentic relationships with employees, analyzing strengths to leverage performance, providing in-the-moment effective coaching, and completing annual performance reviews• Supervised daily staffing levels for multiple departments• Streamlined daily processes to increase productivity and efficiency• Originated the weekly Concierge Corner newsletter detailing events around the city, property marketing, and promotional events in order to enable the staff to further enhance the customer's experience• Participated in Legendary Leadership Essentials Training, a 20 hour training class designed to provide current leaders with the tools to foster employee engagement and drive performance.Accomplishments• Nominated in 2008 and 2012 for Chairman's Award for Innovation• Nominated in 2014 for Chairman's Award for Diversity• Nominated in 2015 for Chairman's Award for Customer Service

Jul 2009 - May 2018

Shift Supervisor

San Francisco, California, United States

Aug 2005 - Oct 2007

Associate Store Manager

New Orleans, Louisiana, United States

• Generated weekly employee schedule (20-50 employees); trained other Operations managers in District to use scheduling software (Staffworks)• Oversaw supply ordering, maintenance issues, and payroll discrepancies• Conducted midyear and annual inventories• Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.• Led installation of new POS system.

Feb 2001 - Mar 2005
Team & coworkers

Colleagues at Immersive Labs

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FAQ

Frequently asked questions about R.B. Dean

Quick answers generated from the profile data available on this page.

What company does R.B. Dean work for?

R.B. Dean works for Immersive Labs.

What is R.B. Dean's role at Immersive Labs?

R.B. Dean is listed as Marketing Operations at Immersive Labs.

Where is R.B. Dean based?

R.B. Dean is based in Philadelphia, Pennsylvania, United States while working with Immersive Labs.

What companies has R.B. Dean worked for?

R.B. Dean has worked for Immersive Labs, Borgata Hotel Casino & Spa, Floqast, Caesars Entertainment, Inc., and Starbucks.

Who are R.B. Dean's colleagues at Immersive Labs?

R.B. Dean's colleagues at Immersive Labs include Saara Benfield, Natalie Theocharous, Denis Liscia, Rae Jeffries-Harris, and Neil Adams Pc.Dp.

How can I contact R.B. Dean?

You can use AeroLeads to view verified contact signals for R.B. Dean at Immersive Labs, including work email, phone, and LinkedIn data when available.

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