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I am an experienced, results-driven digital marketing professional and creative specialist, with excellent interpersonal and leadership skills, including management of high performance teams. Years of dedication to the highest standards, as well as to the collaborative process, has yielded a sustained track-record for defining and executing design, user experience, content and marketing strategy that drives business value. • 20+ yrs. experience in Digital Marketing (B2B & B2C) • 20+ yrs. experience with Web Design • 10+ yrs. experience with Responsive Design • Creative/Art Direction • Content Strategy, Editorial, Creation • Email Marketing, Planning, Design & Execution • UX/UI & Visual Design Strategy & Execution • Wireframes, IA, Taxonomy, User Flows, Mockups, Redlines/Specs • Style Guides, Written Requirements & Specifications • High Performance Team Leadership & Program Management Skills • AB & Multivariate Testing • Blog Design • Strategic Marketing Campaign Development • Lead Nurturing & Marketing Automation • Complex Events Management • Excellent Communication, Interpersonal & Leadership Skills
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Head Of MarketingEnerflo Nov 2021 - PresentOrange County, California, United StatesEnerflo powers the solar sales process. Everything from lead creation, deal workflows, proposals, contracting, financing... enerflo helps reps close deals faster on a single fluid platform.
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Marketing DirectorPurecars Aug 2020 - Nov 2021Orange County, California, United States -
Creative & Brand DirectorPurecars Aug 2019 - Aug 2020Remote | Orange County
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Director Of Design StrategyPurecars Oct 2017 - Aug 2020Orange County, California AreaDesign & Brand Strategy, User Experience & Content • Website planning, UI/UX, content creation and execution• Content creation and editorial• Collateral planning, design strategy and execution• Presentation graphics, strategy and execution• Design strategy and execution for major conferences and eventsStrategy & Process• Cross-team collaboration on design & content strategy to support business goals and objectives• Help drive alignment of messaging across marketing mediums and channels• Drive Sales and Marketing teams alignment• Develop processes for team efficiencyInternal Communications & Organization• Creation and execution of internal company communications• Creation and execution of internal sales and marketing resource library and directory
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Director Of MarketingShowroom Logic Sep 2016 - Oct 2017Orange County, California AreaContent, Branding, Design & User Experience • Email Marketing planning, design and execution (Campaigns, Newsletters, etc.)• Website planning, design, UI, content creation and execution• Content editorial and creation• Collateral planning, design and execution• Presentation graphics and design• Creation and evangelization of Brand guidelines• Design and creation of templates (PPT/Slides, Letterhead, Business Cards) for company-wide use• Design, content creation and execution of materials to support OEM Partner Programs• Creation and execution of Press ReleasesCRM and Client Retention• CRM leads input management• CRM and webforms integration• Client surveys planning, creation, management• Email marketing and communications to drive engagement and retentionStrategy & Process• Collaboration with executive team on content strategy to support business goals and objectives• Drive alignment of messaging across marketing mediums and channelsInternal Communications• Coordinate weekly company-wide meeting content and presentations• Creation and execution of internal company communications
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Director Of Design Strategy, Channel MarketingShowroom Logic Apr 2015 - Sep 2016Orange County, California AreaDesign, Content Strategy & User Experience• Defined OEM & Partner content strategy, and created all content, for the OEM programs• Led all design and branding for the OEM programs• Created and executed the landing pages for all OEM programs• Worked closely with the AdWords SME/Director to optimize campaigns and landing pagesCollaboration & Process• Collaborated with the VP of Channel Marketing to define the program processes• Collaborated with the development team to design and implement the system to easily build and brand multiple landing pages for multiple resellers• Collaborated with the entire Channel team to streamline workflow and ensure all deadlines were met
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Ux Design Team Manager, Art DirectorAt&T Business Solutions Digital Marketing Mar 2012 - Mar 2015Orange County, CaManagement• Directly managed team of 5 full-time, remote visual and user experience designers.• Assignment and review of all design artifacts for site redesigns, strategic campaigns, web pages and templates, and visual assets for the corporate site, lead nurture programs and paid search campaigns.• Managed program budget, including vendor contracts and relationships with marketing agencies, staffing agencies and managed services. Design & User Experience • Led mobile responsive redesign of AT&T Enterprise Business website and Networking Exchange blog from concept through post-launch optimizations, contributing to an increase in leads, ForeSee customer satisfaction scores and mobile site visitors. • Collaborated with Brand, content, development and SEO teams to help shape visual direction and content merchandising/strategy.• Contributed to year over year revenue growth from lead generation and nurturing, social referrals, organic search and mobile site visitors.Lead Nurturing & Marketing Automation• Developed user experience and visual design strategy and execution templates for the lead nurture program which has achieved significant (50%+) year over year growth in MQLs since it was established in 2011.• Led mobile responsive redesign of all emails and landing pages in 2014.AB & Multivariate Testing• Lead AB and multivariate testing practice to continually test and optimize landing pages and emails, which resulted in 40% increased leads, as well as 150% overall engagement. -
Sr. User Experience Designer & Project ManagerAt&T Business Solutions & Consumer Digital Marketing Mar 2005 - Mar 2012Orange County, CaAchieved 88% year-over-year lead form submission growth from optimizations proven-in by multivariate and A-B tests Directed a complete redesign of Enterprise Business products & services pages to align with new Brand guidelines and introduce new taxonomy.Led post-merger (AT&T and SBC) re-Branding of the www.att.com home page, all enterprise business sub-pages, and over 120+ microsites.Provided web page and promotion design support for Consumer Marketing organization.
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Sr. Web Designer & Project ManagerAt&T Labs / At&T Digital Marketing Mar 2001 - Mar 2005Menlo Park, Ca / San Diego, CaLead designer on team that implemented the first web standards initiative for AT&T, working closely with development team to develop new HTML and CSS templates, to successfully redesign and migrate 120+ microsites to a new CMS system and web platform.Project Manager and Lead Designer for enterprise business digital properties, managing daily promotional requests, website enhancements and redesign efforts.
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Executive Events ManagerAt&T Labs - Industry Relations Mar 1999 - Mar 2001Menlo Park, CaPlanned and managed large scale customer events (500+ attendees) for AT&T Labs, including annual open house and Innovation Forums, showcasing emerging technologies. Designed invitations, giveaways, all event-related materials, as well as planned logistics, such as catering, lodging, agendas and event materials.Planned and managed semi-annual executive offsite events, including coordination of transportation, lodging, catering and all event materials.
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Freelance DesignerRebecca Taylor Design Mar 2001 - Mar 2009CaliforniaFreelance design work for print and web, including book and CD covers for an independent press, packaging for Pilates instructional videos, as well as web and email design for internet and intranet websites.
Rebecca Taylor Skills
Rebecca Taylor Education Details
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Cum Laude
Frequently Asked Questions about Rebecca Taylor
What company does Rebecca Taylor work for?
Rebecca Taylor works for Enerflo
What is Rebecca Taylor's role at the current company?
Rebecca Taylor's current role is Head of Marketing at Enerflo.
What is Rebecca Taylor's email address?
Rebecca Taylor's email address is re****@****ars.com
What is Rebecca Taylor's direct phone number?
Rebecca Taylor's direct phone number is +130557*****
What schools did Rebecca Taylor attend?
Rebecca Taylor attended Humboldt State University.
What are some of Rebecca Taylor's interests?
Rebecca Taylor has interest in Poverty Alleviation.
What skills is Rebecca Taylor known for?
Rebecca Taylor has skills like User Experience, Information Architecture, Digital Marketing, Web Design, Seo, User Interface Design, Online Marketing, Mobile Devices, Project Management, Interaction Design, Creative Direction, Cms.
Who are Rebecca Taylor's colleagues?
Rebecca Taylor's colleagues are April Thatcher, Savohna Barela, David Jorden, Zach H., Emily Yoshida, Cody Goodwill, Emilie Jones.
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Rebecca Taylor
Director Of Climate & Sustainability Solutions At S&P Global | Columbia University Masters Of Science @ The Climate SchoolNew York, Ny -
3gmail.com, peacecorps.gov, epa.gov2 +160835XXXXX
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Rebecca Taylor
San Diego Metropolitan Area3mcmcg.com, encorecapital.com, equabli.com -
Rebecca Taylor ✨
New York, Ny5fss-staffing.com, nestio.com, lordandtaylor.com, skillcycle.com, gocoachgo.com4 +164697XXXXX
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