Wan Lee Email & Phone Number

South Korea

Hong Kong Sar

Seoul, South Korea

• Re-established end-to-end brand marketing strategies for Dental care / Fragrance brands by redefining the core targets, reclaiming the brand presence as top selling brand with in KR’s no.1 drug store Olive young

Seoul, South Korea

• Provided strategic and operational consulting to entrepreneurs across the F&B, education, wholesale, and retail sectors. Developed branding, digital marketing, and product strategies, alongside actionable plans to significantly enhance customer experiences, boosting monthly sales by 8%~54%.• Delivered +5 comprehensive lectures on brand marketing, catering to both physical and virtual audiences through platforms including imweb (dominant web-builder known for hosting over 600K e-commerce sites), achieving a participant satisfaction rate of 4.8/5 and a high engagement rate of 4%.

Seoul, Korea

• Propose business direction including strategic priorities, budget allocation and communication strategy, based on identifying issues behind monthly analysis (share/consumption/internal, external activities), leading the YoY fabric business growth at 114 idx.• Drive effectiveness in e-Commerce media investment strategies by 1) Optimizing lower ROI activities and reallocating for better profitability 2) Identifying sufficient budget level based on TCB (Traffic x Conversion x Basket) model 3) Testing unexplored media capabilities, driving the YoY e-commerce growth at 138 idx.• Successfully launched e-Commerce exclusive ‘Downy Sensitive’ reaching 15% market share at second month, 1st ranking at Coupang baby fabric enhancer category by leading end-to-end instore/ external/ PR/ sampling plans• Lead non-digital/digital asset creations listed but not limited to POSM, Online description pages, Assets for external advertisement, improving the conversion rate for purchase• Contribute to organization by deploying action plans for audit, delivering strong score of >7 during 2021 audits and 0% gap in internal budget tracking system

Seoul, Korea

• Defined key enablers and supporting model to drive growth, via executing test plans• Observed and measured current situation of Downy products at emerging malls (Naver, Kakao)

Bachelor Of Business Administration (Bba), Marketing, 3.3 / 4.0

Korean Economics Student Association, Vice President • Promoted a project deriving from the Standford University’s $5 Challenge •.

, Bachelor Of Engineering (Be), Bio-Resource Engineering, 3.3 / 4.0

Student union Departmental Student Representative •Managed two of the street vendors during the festival, earning total net gain of $1,000.