At Paperkite, as Managing Director, I provide direct oversight to management of agency staff in addition to all vendors and contractors. I serve as the primary contact for all client communications and provide management of all agency projects including branding, design, marketing, media buying, social media, website design and video/photography. In the last three years, I have worked closely with CEO on new business development contributing to the growth of the Digital Marketing division by over 2200%. I collaborate on strategy and direction of all projects working with the production, creative and digital marketing teams to produce collateral, digital campaigns, print video, and social assets for clients in Travel & Tourism, Food & Beverage, Higher Education, and Economic Development Industries. Issue vendor and media requests for proposals, review and analyze communications and negotiate all contracts.Assess agency budget efficiencies, direct all media and manage client billing.

I love working with the creative and thoughtful Paperkite team. I oversee the Social Media and Marketing team where I provide detailed project management for marketing campaigns that include both traditional, social and new media channels, communicating with our clients all teams to execute successful awareness campaigns. Paperkite primarily works in the Travel, Tourism and Destination space, with additional specialties in Higher Education, and eCommerce marketing. I work closely with our Social Media team developing relevant, creative and timely content for multiple clients with daily posts on multiple channels. Our thriving Hispanic Marketing division is also a growing and has become an exciting addition to our work and Paperkite is anticipating this becoming a bigger division of our strategy.

Manage and oversee the revenue growth, profit and quality of eleven radio stations in the Oneonta, Norwich and Walton, New York areas.Oversee full-time staff of nine, including management level, engineering subcontractors and on-air talent.Responsible for year over year direct profit growth of over 20% from 2018 to 2019Oversaw completion of studio renovations, off site radio tower upgrades, and infrastructure improvements.Assisted local business to develop marketing plans with a combination of radio advertising, website design, social media marketing, online reputation management and programmatic digital advertising campaigns.Serve as the public face of Townsquare Media in Oneonta, participating in local organizations, events and offering marketing and advertising guidance to businesses of all sizes in the region

Assist in leading the Live Events business for the Eastern US Townsquare markets, oversee event marketing strategies in each market.Assisted Live Event Managers with idea generation, event marketing strategy and oversee the top 10 major festivals in the Eastern region.Provided on-sight support at large-scale festivals as primary contact and organizer. Hands-on management of long-running “Countryfest” presented by WGNA in Albany, NY, attended by sellout crowds annually of 15,000. Oversee all vendor selection, venue and artist contract execution, arrangement of stage production, artist backstage and backline requirements. Manage coordination with local officials, state permitting, and law enforcement. Assist VP Live Events in develoment and growth of family-friendly event property, THE GLOW, which hosted over 150,000 visitors and reached 3.1mm in revenue in year 2, an increase of 2.3mm from year 1.Venue scouting, contract negotiation, budget development, tracking and reporting, identifying new revenue streams and expense savingsOversee all staff hiring, scheduling and payroll management for over 150 contractors and part time staff in three major cities.Creation and implementation of all ticket sales and tracking, staff training, customer service implementation and execution.

Oversight and management of 5 Live Event Managers, idea generation, event marketing strategy and guidance of 68 events in Albany, Binghamton, Utica, Poughkeepsie, Oneonta, NY and Danbury, CT representing over 1.6mm direct profit in 2015.

Oversee all Live Events business for three New York State markets. Conceptualized and executed 50 Live Events in Utica, Binghamton, and Oneonta markets exceeding profit goals by 30% in 2013.Increased topline revenue in those same markets from 2013 to 2014 over 30%, with 50% profit growth. Spearhead the reinvigoration of a heritage Country Music Concert in 2013, “FrogFest”, growing revenue by 43% over the previous year, and Direct Profit growth of 145%. Event execution included full marketing strategy and execution, venue, artist and vendor negotiations, Ticket sales, permitting with State authorities and local government, all management and final settlement.

Coordinate production of hundreds of annual live performances in multiple spaces at MWPAI and in local venues including the 3,000 seat Stanley Theater, including Film Series, touring productions, Concerts, Family Performances and Recitals.Curate the “For Kids and Families Series” by traveling to International Performing Arts for Youth conference in both the US and Canada to find dynamic family performances and productions.

Responsible for all press releases, brochures and commercial copy for two-year private College.Coordinate all college functions, fundraisers, and events, and a managed newly renovated historic theater for outside rentals. Served as initial point of contact for media inquiries and coordinated press conferences on campus in addition to hosting political rallies, military briefings and Pennsylvania National Guard deployment seminars in the theater space.