Rebecca Ackerman Email & Phone Number

Part of product leadership team, leading product marketing, for the Shops buyer experience. Led strategy, development, testing, and GTM across multiple Commerce investment areas, impacting both buyers and sellers (Ratings & Reviews, Q&A/ Support, Cart, Seller Promotions, Product Details, Partner Integrations).

Drove 0 to 1 product strategy, development and go-to-market activities at the intersection of consumer, business, and partner ecosystems (including identifying & prioritizing customer insights, leading A/B test design & execution, developing product positioning, and GTM strategy).

Drove 0 to 1 product strategy, development and go-to-market activities at the intersection of consumer, business, and partner ecosystems (including identifying & prioritizing customer insights, leading A/B test design & execution, developing product positioning, and GTM strategy).

Drove 0 to 1 product strategy, development and go-to-market activities at the intersection of consumer, business, and partner ecosystems (including identifying & prioritizing customer insights, leading A/B test design & execution, developing product positioning, and GTM strategy).Led go-to-market activities for a consumer product launch, driving exceptional product growth of 9x and securing widespread media coverage in 23 countries (125+ global stories).Spearheaded the development and deployment of a new metric in ads manager, driving improved transparency for our clients (mid-market and enterprise).

Palo Alto, Ca

Tripled Black women’s Equal Pay Day campaign effectiveness, drove 60% increase in partner engagement, and streamlined annual process using A/B testing of Facebook ads & customer analysis Developed and launched paid social strategy & established best practices for messaging, tracking, and targeting Coached key note speakers for 2018 annual Regional Leader’s Conference

Houston, Texas

Drove product and strategy for large-scale technology development and implementation requiring product inbound, cross functional leadership, stakeholder management, partner diligence and market research. Owned executive communications strategy & coached key senior executives across multiple countries. Attained Lean Practitioner Certification and initiated a cost-saving continuous improvement campaign, generating savings of over $100,000 within a global organization of 500+ employees.Introduced a cloud education training series that educated over 1,000 employees, promoting cloud adoption, supplier partnerships, and market standards.

Delivered multiple global implementations, working closely with the client to design and deliver future state business processes that would sustain future growth.Provided subject matter expertise across multiple industries (retail, CPG, hospitality, travel, oil & gas) as companies looked to drive increased efficiency and scale. Received Manager’s Choice Award (x2), Driver’s Seat Award (from client to recognize high performance), IBM Service Excellence Award (for exceptional client delivery), IBM’s highest year end rating.

Master Of Business Administration - Mba

Activities and Societies: Retail Club • Women in Management Board Member • Marketing Club Co-President • MBA Admissions Ambassador Program.

Bba, Finance, General