Rebecca Ackerman Email & Phone Number

Mahwah, Nj

Newark, Nj

Subject matter expert providing strategic marketing insight and best practices for multichannel retailers.• Circulation and marketing analysis and execution• Customer profiling and market research• Multichannel contact strategy• Retail market planning and traffic trends analysis• Clients included Brooks Brothers, J Jill, Vera Bradley and HP

P&L responsibility for direct business approximately $60 million net sales in phone and internet channels.• Managed budgeting, forecasting, circulation, coupon promotions, merchandise analysis, copy, and production.• Responsible for customer acquisition and retention via SEO, SEM, Email, Affiliates, Shopping Engines, Amazon partnership, catalog, direct mail.• Partnered with other areas (retail, CRM, finance, call center, IT) to achieve key objectives.

P&L responsibility for brand management and marketing activities.•Key member of senior management team setting strategic goals for the brand. •Developed strategy and directed execution of internet marketing, catalog circulation, forecasting, database and merchandise analysis, production, private label credit card, strategic partnerships, long range plans.•Responsible for CRM, acquisition and retention.•Partnered with operational functions (call center, warehouse, IT) to achieve… Show more P&L responsibility for brand management and marketing activities.•Key member of senior management team setting strategic goals for the brand. •Developed strategy and directed execution of internet marketing, catalog circulation, forecasting, database and merchandise analysis, production, private label credit card, strategic partnerships, long range plans.•Responsible for CRM, acquisition and retention.•Partnered with operational functions (call center, warehouse, IT) to achieve key objectives.•Managed team of twelve people.The Company Store and Company Kids 2002-2006•Brand had three record years’ sales and profit 2002-2004. •Increased email file size by 94% in 2 years.•Led project for company-wide matchback analysis.Domestications 2001-2004•Introduced paid search advertising in 2001.•Increased email file size by over 20% each year for 2 years.•Increased demand per email by 150% in 2 years.•Improved variable contribution by 48% in first fiscal year. Show less

Headed list brokerage team at this leading catalog list firm. Responsible for recommending, ordering and delivering catalog clients’ outside list rentals. Served as Interim IT Director and developed strategic database objectives.• Served as consultant to client company, developed and executed circulation for growth from near-startup to over $25 million in sales.• Negotiated pricing to reduce clients’ list costs by 10-30% while maintaining brokerage income.• Selected by firm… Show more Headed list brokerage team at this leading catalog list firm. Responsible for recommending, ordering and delivering catalog clients’ outside list rentals. Served as Interim IT Director and developed strategic database objectives.• Served as consultant to client company, developed and executed circulation for growth from near-startup to over $25 million in sales.• Negotiated pricing to reduce clients’ list costs by 10-30% while maintaining brokerage income.• Selected by firm President to serve on Strategic Planning Committee. • Managed development and launch of firm website. Show less

Directed department responsible for circulation, marketing, and sales forecasting/analysis for fashion and home catalogs with net sales of $90+ million. • P&L responsibility for marketing demand and expenses.• Responsible for customer acquisition and retention, special marketing promotions, customer loyalty, affinity and reward programs.• Increased list rental revenue by 20% per year.• Enhanced merge/purge and database processing.

Mba, Marketing

Msed, Counseling

Ba, Psychology

Activities and Societies: Sigma Delta Tau