At Integration Therapy, I specialize in designing scalable operations and bridging the gap between strategy, empathy, and technology for media companies and startups. My approach focuses on building systems that don’t just serve businesses but the people who make them thrive.From streamlining content workflows to managing complex organizational transitions, I partner with clients to optimize their operations, empowering them to scale sustainably while maintaining creativity and innovation. I bring years of experience in media technology and corporate strategy, crafting solutions that align with both business goals and human-centered values.Whether you're looking to transform your operational infrastructure, navigate the challenges of automation and AI, or build a culture that supports growth, I’m here to help make it happen—seamlessly, thoughtfully, and with measurable results.

SVTA's metadata working group's objective is to document industry-wide standards for content metadata, including definitions and functional data relationships.

Leading a team of 40 professionals across Latin America & the US, I aligned content operations and metadata, distribution, partnerships & cross-functional operations verticals with a unified future-facing vision.I made significant contributions to organizational success by improving operational effectiveness, which cut costs, raised content quality & supported scalability. I streamlined internal processes, automated workflows, and consolidated a 4-department supply chain, working closely with technical, finance, business & sales teams. I also created detailed technical documentation to increase transparency and begin the evolution of operational excellence.Serving as the escalation point for digital asset management, metadata, and legal and compliance matters, I advised the CEO, COO & EVP for ViX and Broadcast on aligning the roadmap with the 12-18 month strategic plan. I applied my expertise in deliverables specifications to develop stringent quality control processes & brought several outsourced services back in-house in collaboration with legal, finance, data, & strategy teams. A supportive & empowering leader, I reduced employee churn by building a people-first culture & prioritizing work/life balance. This leadership approach boosts productivity & results in above-average employee retention, even in typically high turnover roles.RESULTS DELIVERED: ► Implemented a centralized streaming metadata model & formalized policies governing monetization, ad breaks, legal compliance, cost tracking, & distribution partnerships.► Saved over $4M in first 60 days by reducing global launch costs, avoiding a multi-million dollar vendor fee by correcting production errors in-house, & canceling a costly consulting contract after conducting a cost-benefit analysis.

I unified digital and broadcast operations with a brand-agnostic approach to onboarding content which enabled white-label distribution and supported the rapid development of new app brands at no additional content cost. This content management supply chain included all phases of content, from content creation (manual and AI) through distribution and data archival.Merging The Weather Channel, Entertainment Studios, local affiliates and digital apps under one umbrella reduced launch and winddown costs. To streamline operations, I created a central content repository to accelerate asset delivery and retrieval.By instituting a 48-hour monitoring period during channel onboarding, we reduced errors related to ad frequency and nonstandard formatting. Additional benefits were higher monetization and better compliance with FCC content standards. Results Delivered: ► Expanded channel launch capacity from 10 to 40+ per week by reducing launch time from 4 weeks to 10 days, through staffing, technology, and process changes.► Reduced linear channel monetization errors from 40% to <5% within two months by focusing on improvements to the processing methods, QA, and other non-technical solutions.

As company hire #42, reported directly to the COO/CFO and helped scale startup from Series A to $340M Viacom acquisition ̶ now a crown jewel of Paramount's streaming division. Assembled a complete content operation to populate a vast VOD library and 300+ linear AVOD channels available in 28 countries. I built scalable systems and processes from the ground up, collaborating with data, product, and architecture experts on a MAM/DAM product solution, a functional content metadata model and a world-class live streaming operation with a centralized CMS platform.Well versed in the intricacies of working with international media management teams, I aligned teams in US, Germany, and Argentina, designed an end-to-end content supply chain with stringent quality and performance standards and integrated automated workflows into manual processes.Bringing the company into compliance with FCC closed caption standards was a significant contribution to ongoing company success. I authored content delivery specifications for metadata, closed captions, video and artwork to ensure content partners met cost, quality, and security requirements. After the Viacom acquisition, I led technical media operations diligence across products and processes, and established a new, larger operation that integrated the new parent company.Results Delivered:► Led 20+ global launches and helped grow Pluto TV into the leading free OTT service in America in partnership with major networks, movie studios, publishers, and media companies. ► Delivered a 50% savings on vendor content processing charges within three months, greatly exceeding the 25% target while tripling the volume of video processing from 350 to more than 1,000 per day.

Reported to the CEO of the startup digital studio and streaming network operator as employee #3. Built strategy, systems, processes and workflows from the ground up and created a new revenue stream. I set up the entire operation for ingesting, processing and distributing content in-house, from establishing distribution partnerships to developing labor models, P&Ls, technical standards and workflows. I built the programming and product strategy for a custom CMS and unified the studio and distribution workflows. I also created delivery standards for distribution to more than one dozen SVOD platforms including HULU, Sony, and Amazon. Results Delivered:► Transformed media services into a revenue-positive function, generating $1.8M top-line revenue in Year One. Developed the media services concept, and designed a multi-platform content monetization strategy with a rate card to recoup in-house processing costs when content partners did not deliver.

Focusing on media asset management, I created, produced and edited original productions for YouTube and the Ovation website to complement broadcast programming. I managed the budget, technology and content strategy for Ovation’s online and social media presence to drive traffic to the cable network and tracked results through analytics. I also served as the TVE and VOD delivery lead for Comcast, Dish, and Time Warner affiliates. A natural collaborator, I established cooperative partnerships between social media, creative services and marketing departments to meet the practical needs of the organization while maintaining a fun and creative atmosphere.Results Delivered:► Was a key contributor to migrating the tape library to the cloud, an industry first for a broadcast television network. Served as the technical leader for mapping and migrating metadata, and the business owner of the evolved operation.

I delivered television shows for NatGeo, Discovery, A&E, FOX and BET networks including Secret Princes, One Born Every Minute and Cosmos: A Spacetime Odyssey, managing post-production budgets of up to $12M for union and non-union shows.

Working with record labels and editors to establish storylines and creativity in music videos and short films for artists including Rihanna, Britney Spears, John Legend, and Ludacris. I received media, managed output and delivered in both tape and digital formats. I managed client relationships, generated and tracked project budgets and managed workflow.

As sole producer, I created and produced more than 100 episodes for a daily talk show in partnership with CNet.com. I also produced the accompanying blog and managed the show P&L.