Rebecca Gutierrez Email and Phone Number

Responsible for end to end product marketing: defining product positioning, marketing & paid media strategies, social media content, and marketing analytics and optimization to drive acquisition and retention focused primarily within native applications.Key accomplishments: grew app users to 15 million within two years of launch, drove over $1B in sales, launched lifecycle email and marketing strategies to increase user retention and active rates and established a model of product marketing for the organization.

Managed planning of social content, paid social, optimization strategies and social CRM to support key organizational priorities and long-term guest loyalty. Key Accomplishments: grew Facebook community 300% through paid & organic tactics, while increasing engagement of fan base by 28% in one year; created social marketing programs that drove more than $50 million in sales; led the social strategy behind Give with Target, one of the most successful corporate charitable giving campaigns and directed social media measurement projects to set ROI and organic and paid media KPI benchmarks

Developed national mass awareness and market-specific media plans, supporting Grocery and Healthcare business categories, which experienced double-digit growth on a quarterly basis (2010-2011). Key Accomplishment: Bullseye Award of Excellence, Pfresh media plan, 2011

As the sole Senior Digital Media Strategist, predominant tasks included the creation & implementation as well as optimization and reporting of all digital media strategy and campaigns for national and regional, multi-million dollar client accounts.Key Accomplishments: pioneered integration of Demand Side Platforms (DSPs) as part of agency’s first-ever display DR campaigns to drive acquisition for national bank account

Accountable for the creation and implementation of media strategy, planning and negotiation and buying of traditional, emerging and digital media for multi-million dollar client accounts.Key Accomplishments: recipient of two, national first place awards for media plans; led and managed media campaigns that helped propel a client to record-breaking sales years in 2008 and 2009