Partner

Business director

Starting up a small business was all about making an idea reality, something abstract tangible. I loved every step of this process: from developing the brand, to running advertising campaigns, media planning & buying, data analysis, web design, product sourcing and sales. This online shop for organic kids clothes was able to create meaningful connections between local communities, new parents and sustainable clothing brands.The key for me was customer service. I built my business on… Show more Starting up a small business was all about making an idea reality, something abstract tangible. I loved every step of this process: from developing the brand, to running advertising campaigns, media planning & buying, data analysis, web design, product sourcing and sales. This online shop for organic kids clothes was able to create meaningful connections between local communities, new parents and sustainable clothing brands.The key for me was customer service. I built my business on strong and healthy relationships, connecting personally with customers, providing support and putting clear and strong communications at the heart of everything I did. Mini-people featured new and exciting designers from around the world that use organic and natural materials. Fair trade was at the top of the agenda and as well as regular charity projects to support local women, children and families. The dream was to give our children what they need, by supporting the environment and community we live in. Mini-people was trading mainly online, as well as regular pop up events & showrooms.Experience:Website design & development Product marketingSocial marketingMobile MarketingDigital Advertising & StrategyBuying & Selling Kids Products, Skin Care & RetailProduct sourcingInternational relationsLocal EntrepreneurInitiation & Management of Monthly Charity ProjectPop-Ups & Showroom EventsBrand Partnerships includeAlbababyLittle Green RadicalsLoud + ProudSupernove MarinoBonnieMob Show less

International Strategic Accounts Lead across EMEA for Apple's digital advertising platform- Delivering revolutionary mobile solutions, for strategic Apple clients via the iAd platform, linking creativity with cutting-edge media strategies to achieve best possible business solutions for agencies and brands alike- Integration of new markets with a focus on Germany - As one of the first EMEA iAd employees, I helped shape Apple’s digital advertising platform… Show more International Strategic Accounts Lead across EMEA for Apple's digital advertising platform- Delivering revolutionary mobile solutions, for strategic Apple clients via the iAd platform, linking creativity with cutting-edge media strategies to achieve best possible business solutions for agencies and brands alike- Integration of new markets with a focus on Germany - As one of the first EMEA iAd employees, I helped shape Apple’s digital advertising platform internationallyClient Lead for Unilever, BMW, Nespresso, Absolute Radio (to name a few) Show less

-Drive success across key clients such as Samsung International / UK and InBev-Pitched and won Abbey Road and British Gas B2B -Developed and launched first in house B2B social media integration programme-Creative problem solving across multiple teams and disciplines, including comms planning, digital buying and cross platform media strategy development-Lead and develop a team of digital experts

-International market coordination and digital comms planning for Mazda, Volvo & Jaguar (Ford Group)-Digital innovation for automotive clients across EMEA-Establish and maintain senior client relationship to drive digital revenue