Rebecca Lando Email & Phone Number

Los Angeles, California, United States

Greater Los Angeles Area

Oversee the entire process of development and production of effective global advertising, marketing, and entertainment content for broadcast, YouTube, Facebook, Instagram, TikTok, podcasts, and OOH across a variety of mediums. Collaborate with clients, talent, and peers in a fast-paced creative environment, think strategically, and lead complex programs and campaigns.Lead innovative and platform-optimized projects across live-action, animation (stop motion, 2D, and 3D), graphic design and still photography, and copy with a balance of creative development expertise and practical production capabilities.Work with marketing, strategy and sales teams to develop and execute integrated broadcast and digital campaigns from the initial conception to delivery and distribution of final assets. Contribute to the entire process from reviewing Statements of Work to managing final delivery.Source creative talent, evaluate pitches, manage teams (internal, external, and global), build project timelines, approve budgets, and manage post-production and delivery on over 300 campaigns to date.Drive milestones of the creative process effectively to ensure timely and accurate development, production, and delivery of assets.Deep understanding of social media strategy and best practices on platforms, including but not limited to YouTube, Facebook, Instagram, and TikTok.

Los Angeles, Ca

Empowered digital content creators and filmmakers through crowdfunding campaigns to grow their audiences and brands and fund what matters to them.• Sourced and developed crowdfunding campaigns from digital creators and filmmakers and optimized campaigns to bring in an estimated $3MM in total funds raised and $125K in revenue.• Led cross-functional team including internal marketing, campaign strategy, and external PR to fully service 100+ launched campaigns by digital creators and filmmakers.• Devised and oversaw content strategy and developed best practices for digital/film crowdfunding campaigns, including writing strategies around audience outreach and development.• Established and managed strategic partnerships with AFI, top YouTube MCNs, and agencies.• Increased company field awareness through speaking engagements at conferences and panels, including at film festivals, colleges, and YouTube events.

Greater Los Angeles Area

CONSULTANTProviding digital media channel launch, management, and audience development strategies for major brands. Ongoing.CREATOR/WRITER/PRODUCER/EDITOR, “WORKING CLASS FOODIES”Los Angeles, CA / New York, NY August 2009 - Present• Conceived, wrote, produced, and edited over 90 episodes across 4 seasons (ongoing)• Over 6,300,000 unique views to date; gained 40,000 subscribers on YouTube HungryNation channel in 1st year• Broadcast on TV in New York City, NY, Los Angeles, CA and Portland, OR;• Recipient of YouTube Next Chef 2011: received exclusive mentorship, programming initiatives, production resources, and advertising campaigns (ongoing);• Created and maintained strong social media presence including active Tumblr account with over 20,000 followers as well as active Twitter and Facebook accounts.KEY RESULTS: Translated YouTube success into a book deal with boutique imprint Gotham Books. First ambassador for highly successful American Express 2013 #PassionProject campaign; prominently featured in YouTube’s 2012 ‘For Moms’ promotion. 2009 Streamy Awards nominee and three-time Tasty Award nominee.

Los Angeles, Ca

• Created and directed the Nerdist MCN, a community of curated YouTube partnerships.• Strategized and supervised audience development, production support, legal and operations aid including writing SOWs, deal memos and contracts, production financing, line production, creative development, PR services, and integration opportunities.• Fostered and developed YouTube channel growth and business optimization through analytics-based audience development and quarterly channel audits.• Doctor Who Week (Q4 2013) – Developed and oversaw cross-platform and multi-creator program in partnership with YouTube and BBCAmerica, resulting in YouTube’s first-ever simulcast (YouTube livestream and broadcast TV).• Geek Week (Q2 + Q3 2013) – Developed and oversaw over 150+ international YouTube creators in partnership with YouTube and top MCNs.

New York/Los Angeles

Production Strategist, YouTube Space LA (February - December 2012)• Oversaw large-scale creator productions in the YouTube Space LA, advising on pre-production and providing on-going, real-time production support and operations support with legal and ops teams and encouraging best practices adoption via the Creator Playbook• Collaborated with team to form guidelines and curriculum for original quarterly Creator Classes, including creator selection criteria, production guides, and workflow protocols;• Wrote Community Guidelines for all creators using the YouTube Space LA;• Technical experience: live-switching events, operating broadcast cameras, editing systems.• Produced Geek Week (more below)KEY RESULTS: Worked closely with high-profile creators to produce high-quality original content; established, with team, an ‘access ladder’ to the YouTube Space LA to benefit creators at all levels of experience and guidelines to set a community standard for creators at the Space; structured and completed all pre-work for additional creator productions for Q1 2013.Production Support, New York Next Lab (June 2011-February 2012)• New York Next Lab Studio: Designed and oversaw set-up of in-house production studios and editing stations for internal and partner production; prepared incoming studio manager to run and maintain Lab studios, equipment and editing stations;* Oversaw creator productions in New York YouTube Next Lab Studio; taught on-set safety and provided practical on-set support as well as creative support to creators.

Greater New York City Area

SHOWRUNNER/WRITER/PRODUCER/EDITOR, “MSNFILMFAN”Conceptualized, wrote, directed, produced and edited weekly movie review/social media aggregation show run exclusively on MSN.com;Built and maintained all social media profiles for a strong and authentic web presence;Wrote and implemented creative sponsor brand integration.KEY RESULTS: Show averaged over 67K views per video, totalling over 4.25MM views across 2 seasons. Awarded 2011 Telly Award for Producing.

Pennebaker Hegedus Films is one of the world’s longest-running and most revered documentary production companies with multiple Oscar nominations and Criterion Collection editions to their name. In my dual capacities as associate producer and assistant editor I was heavily involved in the genesis of their two most recent features, “Kings of Pastry” and “The Return of the War Room.”Associate Producer/Assistant Editor, “Kings of Pastry” (September 2007 - September 2010“Kings of Pastry” festivals include the Berlin International Film Festival (Germany); Dox Box (Syria); Full Frame Documentary Festival (Durham, NC); Hot Docs Festival (Canada); Dokfest Munich (Germany)• Edited various sequences of largely foreign-language film, including fine cut for final release;• Oversaw legal processes and prepared all materials for compliance as well as IMDB and festival submissions;• Coordinated shoots for feature film shot across Chicago and various cities in Europe;• Wrote narration, designed logos and promotional materials and official website; • Hired and oversaw post-production staff including editors and translators for multinational project.KEY RESULTS: ‘Kings of Pastry’ has been called ‘the culinary ‘Hurt Locker” and premiered on PBS’s POV programming. Screened at 7 top film festivals. 91% rating on Rotten TomatoesAssociate Producer/Assistant Editor, “The Return of the War Room” (May 2007 - October 2008)• Coordinated shoots with high-profile politicos for feature documentary following up on 1992’s Oscar-nominated “The War Room”;• Edited archival material and 100+ hours of interview footage for feature documentary and web-exclusive episodes for Sundance Channel;• Directly oversaw legal processes and all compliance, clearances and fair use claims.KEY RESULTS: ‘The Return of the War Room’ was reviewed in the NYTimes (10/12/2008) and was featured in several live events and international film festivals beyond its premiere on the Sundance Channel.