Accomplished, growth-focused, and results-driven Marketing Operations and MarTechprofessional, offering comprehensive experience delivering operational consultancy tosales, marketing, and technology teams across EMEA, APAC, and North America.Successful history of crafting and executing operational strategies to attain corporategoals and maximising profit margins with effective cost controls. Well-versed inoperational and functional redesign, process analysis and adoption… Show more Accomplished, growth-focused, and results-driven Marketing Operations and MarTechprofessional, offering comprehensive experience delivering operational consultancy tosales, marketing, and technology teams across EMEA, APAC, and North America.Successful history of crafting and executing operational strategies to attain corporategoals and maximising profit margins with effective cost controls. Well-versed inoperational and functional redesign, process analysis and adoption. Forward-thinkingleader, with the capacity to steer and empower cross-functional teams to attain collectivegoals/shared visions.Dothing multiple hats to suit the preference and way of working for each of my clients,ensuring they receive quality guidance, consulting, challenge and often counsellingthroughout their planning, review and day to day operations.My clients range from technology giants, telecommunications leaders, global eventmasters to scale up healthcare providers, manufactures and publishers. Each has uniquerequirements that I work with my team at Sojourn to design and implement solutions for.Whether they ask for my guidance directly or through my own identification ofimprovement areas, I apply my knowledge, experience and logical thinking to enablesuccess, meeting each business objective and goal - demonstrated through continuedperformance analysis and insights. Show less

Designed and built custom solutions to meet the demands of the business andmarketing teams, within Oracle Eloqua, Salesforce.com, Tableau and more. Createdefficient and effective automation programmes to aid trigger based nurture campaigns,persona identification and segmentation, lead management and data governance.Working as an extension to the client’s Marketing Operations teams, offering best practiceindustry expertise to develop their end to end operations and… Show more Designed and built custom solutions to meet the demands of the business andmarketing teams, within Oracle Eloqua, Salesforce.com, Tableau and more. Createdefficient and effective automation programmes to aid trigger based nurture campaigns,persona identification and segmentation, lead management and data governance.Working as an extension to the client’s Marketing Operations teams, offering best practiceindustry expertise to develop their end to end operations and utilisation of their martechstacks. Show less

Playing a pivotal role in ensuring the effective governance, accountability, and overall success of the school by providing leadership, oversight, and a commitment to promoting the best interests of students and the broader community. My responsibilities encompass legal compliance, communication, evaluation, and strategic planning to support the school's mission and objectives.

Drive focus, return on investment and improved awareness on the impact of the globalcontact database and customer insight on opportunity management, to deliver VodafoneGlobal Enterprise Business’ objectives and annual revenue growth target- Lead collaboration and interlock process and governance across Field Marketing &Campaigns, Business Operations and Customer Value Management teams toensure priorities are aligned with strategic investments- Lead a global team of… Show more Drive focus, return on investment and improved awareness on the impact of the globalcontact database and customer insight on opportunity management, to deliver VodafoneGlobal Enterprise Business’ objectives and annual revenue growth target- Lead collaboration and interlock process and governance across Field Marketing &Campaigns, Business Operations and Customer Value Management teams toensure priorities are aligned with strategic investments- Lead a global team of specialists to deliver customer engagement strategies thatwill include high impact campaign execution and delivery of managementinformation that will deliver insight and best practice- Lead customer engagement strategy and build awareness across Vodafone GlobalEnterprise- Accountable for Vodafone Global Enterprise’s global customer contact database inline with demand generation and customer communications objectives. Reviewand map data sources, flows, collection points to achieve optimum results,re-engineer as appropriate- Deliver best in class campaign execution, analysis and on-going developmentstrategy via team of marketing automation specialists- Customer profiling and segmentation strategy based on customer and marketmetrics and share of wallet- Expert consultancy on demand generation contact strategy including propensitymodelling and landscaping data Show less

Responsible for the marketing automation strategy across 6 regions for Vodafone GlobalEnterprise. This included:- Define and execute marketing automation framework- Develop a complete end-to-end campaign management model- Led customer engagement strategy and built awareness and adoption of it acrossthe enterprise business division- Accountable for global customer contact database in line with demand generationand customer communications objectives- Deliver best… Show more Responsible for the marketing automation strategy across 6 regions for Vodafone GlobalEnterprise. This included:- Define and execute marketing automation framework- Develop a complete end-to-end campaign management model- Led customer engagement strategy and built awareness and adoption of it acrossthe enterprise business division- Accountable for global customer contact database in line with demand generationand customer communications objectives- Deliver best in class campaign execution, analysis and on-going developmentstrategy via a team of marketing automation specialists- Customer profiling and segmentation strategy based on customer and marketmetrics and share of wallet- Provided expert consultancy on demand generation, funnel nurture andautomation Show less

Sybase is a leading provider of Enterprise Mobility technologies - such as Mobile Device Management, Mobile Security, Business Workflow mobilisation, Mobile Databases and Application Mobilisation. Key achievements whilst in role:- Successfully executed a series of UK Mobility Roundtables, generating over $1m of closed opportunities. - Contributed to the organisation of Europe's largest Enterprise Mobility event in November 2009, for over 140 delegates representing over $1.6m of… Show more Sybase is a leading provider of Enterprise Mobility technologies - such as Mobile Device Management, Mobile Security, Business Workflow mobilisation, Mobile Databases and Application Mobilisation. Key achievements whilst in role:- Successfully executed a series of UK Mobility Roundtables, generating over $1m of closed opportunities. - Contributed to the organisation of Europe's largest Enterprise Mobility event in November 2009, for over 140 delegates representing over $1.6m of current pipeline.Within my 5 years at Sybase my role has developed significantly, resulting in my responsibility for all marketing for Sybase's Enterprise Mobility products in the UK. Responsibilities:Planning and executing UK and pan-EMEA events for Sybase iAnywhere, managing all aspects from logistics to messaging, and working to strict budgets.Outsourcing and developing online and direct marketing programmes, working closely with printers, mailing houses and graphic designers on the creative. I allow time in each campaign for researching into the best e-marketing providers for each individual programme.Design and creation of UK specific collateral including product brochures, html emails and case studies.I am the EMEA Administrator for salesforce.com, the CRM system used for forecasting, lead nurturing, campaign management and reporting purposes throughout the organisation.Ownership of partner marketing programmes, contributing to channel pipeline. Show less

Following a creative upbringing in a home filled with fabric and flowers, and a continuededucation at London Fashion College, I ventured into the world of self-employment. Ithrived on meeting new clients, understanding their style and confidence levels anddesigning something unique for them to wear, often on a very special occasion.I managed all aspects of the business, from product sales, advertising, finance, stockmanagement and client engagement. I sold my hats in retail… Show more Following a creative upbringing in a home filled with fabric and flowers, and a continuededucation at London Fashion College, I ventured into the world of self-employment. Ithrived on meeting new clients, understanding their style and confidence levels anddesigning something unique for them to wear, often on a very special occasion.I managed all aspects of the business, from product sales, advertising, finance, stockmanagement and client engagement. I sold my hats in retail outlets across the SouthCoast of England and into London, as directly to customers in my studio in Southampton. Show less

Design and create headwear and hat trimming, stock, accounts and distribution management.