Reed Brown Email & Phone Number

Greater Atlanta Area

*Manage the sales of 20 independent distributors and coordinate distribution activities through retail channels.*Goal setting (monthly and quarterly objectives).*Key account sales (district level).*Act in a liaison role between corporate and distributors.*Train and develop distributors, and resolve service issues and complaints.*Introduce new products.*Conduct and facilitate sales meetings.*Assist distributors in identifying strategies to maintain and increase market share.

Charlotte, North Carolina Area

• Managed all sales and marketing across grocery, snacks, frozen, and refrigerated brands portfolio among 15 DSD, Wholesale, Club and C-Store chain accounts across 3 states with over $15,000,000 in annual sales.• Expanded new distribution of 208 items among DSD, Wholesaler, Club, and C-Store chain accounts.• Exceeded annual sales quota more than 8% in 4 consecutive years; increased annual sales by 30% from 2008 to 2009 with wholesaler accounts.• Expanded Club customer (Adam’s Wholesale) to Frozen temperature category – Customer only carried snack and grocery in the past – gained 10 frozen SKUs, resulting in $134,000 in incremental sales.• Created schematics for 3 C-Store chain accounts using item ranking reports, IRI, and category analysis, resulting in 47 new items in their sets among all 3 accounts.• Managed trade funding budget across planning accounts and broker; achieved 18% sales growth among accounts while staying within a trade budget of $300,000.• Coordinated brand awareness events on college campuses; set up a ConAgra Booth in the student center at College of Charleston, and UNC Charlotte; organized sampling of products and informed students of ConAgra brands and new items; the success of these events along with a specific rebate contract, gained an additional 34 new items between both colleges.• Developed monthly and quarterly incentive programs with accounts using trade dollars to increase sales, distribution, and brand presence.• Coordinated trade show events with wholesalers and business development team.• Managed Brokers on current ConAgra sales objectives and quotas.• Developed customized sales presentations using IRI, consumer insights, and in-depth category analysis.• Appointed mentor for new reps hired on the southeast team; assisted new hires with presentations, running reports, questions regarding their daily job activities, and accompanying them on direct account calls.

Orlando, Florida Area

• Managed all sales and marketing across grocery, snacks, frozen, and refrigerated brands portfolio among 13 DSD, Wholesaler, Cash and Carry and C-Store chain accounts across Florida market with over $10,000,000 in annual sales.• Expanded distribution by 185 SKUS among Distributor, Cash/Carry, and C-Store chain accounts.• Created schematics for DSD, Wholesalers, and Cash and Carry accounts for end-cap program in Florida market; using IRI and Spectra Analysis, expanded 32 new items into distribution resulting in $389,000 in incremental sales.• Developed rack incentive programs and contracts with large distributors to sell into their retailers – increased retail contracts with large Miami distributor (Hackney) 95%, resulting in $147,000 in incremental sales.• Identified Slim Jim Gravity Feed void at 7-11 Florida using scan data/IRI; added 2 new items resulting in $53,000 in incremental sales.• Managed STS (retail effectiveness partner) on current ConAgra objectives, selling initiatives, and promotion offers at retail; sold 75 Slim Jim display shippers in 1 month for Colonial Grocers, resulting in $21,000 in incremental sales.• Conducted sales meetings with DSD and Wholesaler reps with incentive programs, new item launches, and spiff programs.• Coordinated trade show events with wholesalers and business development team.• Managed Brokers on current ConAgra sales objectives and quotas.• Developed customized sales presentations using IRI, consumer insights & in-depth category analysis.

Greenville, South Carolina Area

• Dispatcher: Managed 15 vehicle technicians and 14 loaner vehicles; analyzed and monitored repairs; advised Service Consultant on status; ordered parts• Service Consultant: Sold vehicle maintenance, performance, and equipment services to customers; generated and closed repair orders; estimated repair dollar amount; consulted with customers on upcoming maintenance.