Reena Singh Email & Phone Number

Atlanta, GA, US

United States

Singapore

Mumbai Area, India

• Inform Where to Play and How to Win Strategy
• Unlock growth for kids’ cereal in India: Kids cereals in India have struggled with relevance. The investigation focused on deep understanding on the topic. Resulting in two insight and growth for the brand
• Change in innovation focus: Understanding the true barriers of the category through two global best practices consumer work. Reframing convenience (diary-based understanding) and Balancing Texture (breakfast texture.
• Design to value product guidance: With impending competition entry in market. Carried out the design to value work through the methodology of drivers of product liking amongst kids. The product renovation strategy was.
• Optimal breakthrough innovation support: Threshold Innovation Benchmark created four principles for launches for breakthrough innovations by studying real food and beverage innovations in the market. This analysis was.
• Institutionalizing Market Mix Models: Introduced market mix models. The analysis informed the resource allocation for business during many planning cycles. The model led to two very strategic shifts in resource.

Mumbai Area, India

Mumbai Area, India

• I was responsible for managing the marketing of: o HSBC Advance, mid market proposition of HSBC o HSBC Home Loanso Investment and Insurance (I&I) cross Sello Facilitate customer focus as an Innovation Facilitator. A.
• Instrumental in achieving business volume and value.
• Successfully re-launched the mid-market proposition - product and communication.
• Pivotal in launching RIS (Retail Investment System), the online investment gateway.
• Demonstrated abilities in conceptualising and rolling out marketing programmes which broadly include: o Acquisition – cross sell to other bank bases, member-get-member, balance transfers and upgrades programmes.o.
• As an innovation expert, led projects for customer insight generation for brand positioning of various campaigns.

Mumbai Area, India

• Responsible for managing product (Personal Loans) and marketing for HSBC Pragati Finance, the consumer finance business of HSBC.Notable Achievements:
• Instrumental in achieving business volume and value.
• Demonstrated abilities in developing and implementing cross-sell programs.
• Provided direction to the overall brand visibility and contextualisation.
• Developed a marketing plan to enable the business to expand footprint in new cities.
• Introduced customer life cycle management.

Mumbai

• As AVP, Consumer Connect, I,
• Led the research for the marketing team at HSBC, India.
• Was accountable for providing in-depth customer understanding to marketing teams.
• Led the introduction of the innovation process for various product launches / re-launches.
• Responsible for all the quantitative and qualitative research.
• Responsible for putting together of the research plan, coordination with agencies and monitoring of the budget.

Mumbai Area, India

• As Manager - Client Service, Customised Qunatitative Research, I was;
• Accountable for business development by putting across project proposals for qualitative and quantitative studies.
• Part of the team that put together the annual plan for sourcing and execution of various projects.
• Responsible for all execution and monitoring of all the quantitative and qualitative research for the team o Nature of assignments handled: Usage and Attitude Studies, Concept Tests, Brand Tracking, Customer.
• Responsible for presentation delivery on various assignments
• Received the ART Award (twice) for excellence in job management.