Human and Context understanding transcending industry and market silos to inform strategy. Planning – Designing – Validating for Human Relevance• Strong achievement and stable tenure across organizations• Multimarket experience: India, South East Asia, South Africa, USA and Australia• Products and Services experience: Food and Beverage, Wider FMCG, Consumer Durable, Banking, Hospitals • People manager across stints. Grow and enable people and diversity.• Collaborate and influence to win in matrix structures. • Wider application and leadership. Led people, culture and sustainability initiatives. HSBC career counselor, Kellogg mentor, Coca-Cola movement leader, Women of Kellogg lead, On World Without Waste steer-com. Technical Experience and Skills : My roles have required me to understand tools and techniques to uncover the barriers to behavior shifts. I strongly support use of behavioral sciences and analytics in designing these investigations, so that ‘automaticity’ of human behavior and data is factored into the design of consumer investigations and proposed solutions.• Enabling Consumer Centric Culture: Planning, Development and Validation based on consumer relevance and deep human understanding• Rethinking Innovation: For Agility and Application of structured innovation approaches viz. Design Thinking, Systematic Inventive Thinking, 3 Box thinking. Have a post graduate diploma in Innovation.• Integrating the emerging: Ehrenberg Bass, Neuro, Digital, use of unstructured data, dialling sensory based approach – discrimination and descriptive, Use of AI/ ML, Behavioural Sciences – use of psychology, anthropology, semiotics, behavioural economics • Strong application of analytics-based approach: Market Mix Models, Brand Path Analysis, Category Growth Models, Choice based models, Cross Media Models• Experimenting with unstructured data: Application of AI/ ML in making sense of unstructured dataProject Experience: Have highlighted the achievements and impact created at Coca-Cola, Kellogg, HSBC and Nielsen sections under following themes:• Inform Where to play and How to win. • Build Processes and capability: My focus is to build sustainable processes and get future ready for the next gen tools/ techniques to get better understanding of consumers and market