Provides in person leadership of health and beauty aid category marketing strategy development sessions for magazine publishers, advertising agencies and others with goal of helping them to improve their marketing efforts toward their clients in the health and beauty industry.Also provides phone consultations with consultants and investment company market analysts with needs for expert knowledge of marketing and merchandising in the health and beauty industry.

Led the marketing group at a multi-category HBA marketer whose key brands are Plus White (oral care), Sudden Change (skin care), Nutra Nail (cosmetics), Bikini Zone (depilatory and women's shave) and Mega-T (dietary supplements), as well as entries in sun care, fragrance, and first aid. The key brands are nationally advertised in TV, Print and Online and sold in mass market retailers across the country.

Consulted for Rimmel London cosmetics marketing teams providing on-location business assessment, collaborative development of business building strategies, guidance on incorporating Rimmel best practices and help fitting local Rimmel equities to global platform. • Consultant to Rimmel teams in Argentina, Mexico, Puerto Rico and Canada • Select member of Rimmel Global Expert Panel which collaborates with Rimmel Global Marketing to review/amend innovation plans to assure maximum effectiveness in key Rimmel markets worldwide

Recruited to launch Rimmel in the US as a one man operation which grew to a top ten cosmetics business with a 21 member Marketing/Sales/Merchandising /Design/Forecasting/Finance team. Responsibilities have included international supply chain coordination, sales and marketing process development, distribution building as well as traditional marketing accountabilities. Rimmel led the category in growth for over 10 years and is #1 among the top ten in growth YTD 2012.•Launched UK based Rimmel London cosmetics line in the US building from an exclusive partnership with Walmart to current distribution in over 25,000 doors •Grew retail sales from zero to over $150 million•Organic growth of 19% in retail sales in 2012 to date versus 6% market trend•Introduced 100 new skus on average per year in US market•Rapidly built Facebook site of 220,000 fans and developed active Twitter and YouTube sites•Led marketing support strategy on budget that included national television and print for the general and Hispanic market, as well as digital advertising, media integration, public relations, event marketing, consumer and customer promotional marketing•Drove creative development for US national advertising and for in-store design and promotion

Managed $238 million, 243 sku line within Eye, Face and Sun Care categories. Made frequent key account sales presentations and major main stage presentations to the Sales organization. Led a 7 person marketing team. • Played key role in assuring a smooth move of Maybelline marketing function to New York from Memphis and development of a largely new Marketing team in New York• Launched Ombrelle Advanced Sunscreen one of first UVA/UVB products in the U.S.• Developed innovative new products and advertising for use globally by Maybelline, Gemey and Jade brands

Managed $178 million Face, Lip and Nail categories for 3 years and $174 million Eye category for 2 years prior.• Co-created “The Greats ‘96”, Maybelline’s first fully integrated new product launch covering four categories with aggressive promotion and a unified advertising structure which led to $83 million in retail sales in 1997• Spearheaded effort to change image and drive growth by un-carding existing face and lip products and moving to modular fixtures with beauty visuals which drove sales up 22% in 1995 versus 1993• Moved Maybelline share of Eye up 3 full points to 31% in 1993

Recruited to Maybelline in Memphis, TN.

Responsible for $39 million Alberto and Bold Hold hair styling lines