Ashleigh Garcia-Reid Email & Phone Number

Tampa, Florida, United States

Ensuring the efficient and effective day-to-day operations of the marketing team. This includes managing 15+ technologies in our marketing tech stack; designing automated workflows and customer journeys; implementing and documenting processes; facilitating sales enablement; marketing content management; supporting GTM strategies; tracking campaign efficacy; reporting and analyzing campaign metrics through dashboard visualizations; maintaining the CRM database hygiene with appropriate list segmentation and creating and monitoring lead scoring models. Additionally, I've played a critical role in leading our demand gen efforts by implementing lead nurturing strategies, managing MQL attribution and monitoring lead life cycle journeys.

San Antonio, Florida

• Designed, scheduled and monitored email marketing campaigns to generate prospects and leads • Organized planning logistics for 5-6 annual trade shows which included calendar management, booth registration, lead generation systems, and marketing material production• Attended annual trade events to obtain research on marketing promotion, distribution channels and pricing packages of competitors and partners • Monitored industry news, statistics and trends through major travel advisory resources to update company website• Composed print and digital marketing materials to increase corporate advertising efforts• Improved online presence and follower engagement through effective social media marketing • Demonstrated response management skills to address and resolve negative consumer reviews • Visualized social media analytics to supervisor in the form of monthly reports• Implemented systems to monitor event attendance and assist with preparations• Trained student intern on marketing software, industry knowledge and CRM systemsGathered research on competitor marketing promotional material to analyze pricing tactics, design and distribution• Attended FAM trips with partners and clients to conduct research on consumer opinions, partner travel packages and destination offeringsACCOMPLISHMENTS:~ Established corporate branding and guidelines, including website refresh and promotional catalog rebranding

Saint Leo, Florida

• Delegated tasks to 14 undergraduate workers to ensure output efficiency• Managed multiple projects while supervising student worker productivity levels• Created inventory reports to ensure resources were available for patrons• Created content for company’s Instagram page to increase follower engagement• Opened and closed facilities to guarantee security of resources

Grand Cayman, Cayman Islands

Cayman Islands

Cayman Islands

Bachelor Of Arts (B.A.), Intl' Tourism And Hospitality Management And Administration

Master Of Business Administration - Mba, Marketing

Master Of Science - Ms, Information Technology