Responsible for overseeing a team of digital marketing strategists and project managers that develop and execute effective digital strategies for driving awareness, growth and retention. My team sets overall strategic goals and objectives for digital properties across multiple business lines and determines the marketing strategies for achieving those goals – including audience segmentation and engagement strategies, social media, organic and paid search, online promotions, etc.

Responsible for setting strategic direction for over 20 Medicare digital properties, including kp.org/medicare (MedicareNet), the primary acquisition site for the Medicare line of business. Lead a team responsible for executing the work in support of the strategic plan and other business initiatives, such as Clear & Simple messaging, regional expansions, online directories and formulary microsite, and more. Delivered YoY growth in online enrollments for six consecutive years. Realized over $2 million annually in cost avoidance.• Set overall strategic goals and objectives for Medicare digital properties and determine strategies for achieving those goals – including audience segmentation and engagement strategies for prospects driven to the site through social media, organic and paid search, direct mail, email, etc.• Created and executed the 2018 Hispanic Medicare Marketing Pilot, which included digital and print marketing channels and Kaiser Permanente’s first in-language, online presence in the Hispanic Medicare community.• Ensure the Kaiser Permanente brand is properly represented across all Medicare digital properties and that this work aligns with the digital properties across the organization.• Work with Medicare marketing leadership, Medicare line of business leadership, and other key stakeholders to obtain buy-in on strategic and creative plans.• Effectively manage the digital team through the execution and timely delivery of all work in a manner that meets the high compliance standards of Medicare.

• Successfully developed and implemented the communications strategy for the Medicare “Go Paperless” campaign, Medicare Documents Online (MDOL). Strategy included audience segmentation, target messaging, and template testing. • Worked closely with key representatives of various business units to understand and/or convey business objectives, regulatory guidelines and parameters, and other internal processes and to secure resources to help implement key marketing initiatives.• Implemented various initiatives for improving the online user experience, reducing online maintenance work, promote self-service capabilities, and improved search engine rankings. Projects include KPMAI self-service kiosk, eFulfillment landing page, Online Enrollment, and SEO Keyword Search. Results pending on all.• Effectively mentor team members as needed to determine project strategy and problem resolution.

Successfully managed the relationship between the company’s largest insurance and broker dealer units and the IT division, with a streamlined focus on initiatives that increase revenue, reduce operating costs, and/or improve ease of doing business. Facilitated the initiation of technology related projects through obtaining high-level business requirements and estimates, developing business benefits, conducting cost benefit analysis, and securing project resources.- Developed a steering committee consisting of senior management from the business unit and IT division resulting in a consistent focus on priorities and expedient decision making.- Organized a team of request managers from each business department, ensuring a focus on each business area’s yearly objectives and completely eliminating frivolous requests.- Conducted cost benefit analysis on technology related projects to support recommendations to the steering committee on which projects to proceed with and their suggested priorities.

Effectively managed and mentored the Los Angeles business analyst team and improved relationship with business unit resulting in increased productivity and improved work quality. Worked closely with business department leaders and development team leaders to define business requirements, project and implementation plans, and coordinate resources.- Reorganized the business analyst team to better utilize the team members skills. - Incorporated the use of subject matter experts resulting in significantly better business requirements and testing results. - Increased number of projects completed on time by 70%.- Oversaw the implementation of major initiatives such as Salesforce.com, iGO, website redesign, and enhanced online functionality.- Completed over 90 small-to-large technology related projects per year.

Directed marketing communications and development of marketing materials and promotional campaigns that demonstrated product value for our consumers and distributors. Developed all forms of Plan Sponsor and Participant communications including online, printed, email, and written communications.- Helped achieve above benchmark ratings (up 6%) in customer satisfaction through the development of industry leading retirement plan materials for sponsors and Participants.- Successfully managed relationship with public relations agency resulting in over 3 times as many national interviews and trade articles and over 20 million more media impressions than in 2003.- Integral role in developing award winning Plan Sponsor and Participant websites and other major initiatives (Enterprise eMail Solution, Fiduciary Investment Advice, 401(k) Day).

Developed and managed Plan Sponsor and Participant materials and communications and budgets.- Successfully streamlined design of Plan Sponsor Sales Kit and Participant Enrollment kit to achieve a 30% cost savings in each.- Managed content of multiple Participant interactive web sites and Plan Sponsor web site.- Developed annual communications programs for Plan Sponsors and Participants.

Successfully managed all aspects of the development of Participant communications.- Developed an extended Participant communications program, including the development and implementation of an Enrollment Presentation and Guide, Asset Allocation Guide, Retirement Planning Software, Market Volatility brochure.- Co-chaired Participant Education and Communications Advisory Committee consisting of marketing, sales and service representatives.- Managed Plan Sponsor and Participant inventory reprints.