(Interim) Manager, trusted advisor & entrepreneurial sparring partner. Intensive collaboration with my versatile network to create meaningful and relevant inspiration, strategies, innovations, executions & (social) ventures.From May 2023 / Team leader Marketing & Communication at the Utrecht Public Library. Utrecht Library is a place to read, learn and inspire. Every year 2 million curious people of all ages and backgrounds visit the Neude Library and the 11 neighbourhood libraries… Show more (Interim) Manager, trusted advisor & entrepreneurial sparring partner. Intensive collaboration with my versatile network to create meaningful and relevant inspiration, strategies, innovations, executions & (social) ventures.From May 2023 / Team leader Marketing & Communication at the Utrecht Public Library. Utrecht Library is a place to read, learn and inspire. Every year 2 million curious people of all ages and backgrounds visit the Neude Library and the 11 neighbourhood libraries. With nearly 100,000 members, it's are the largest members' club in Utrecht. We promote reading and reading pleasure, digital skills, and democratic citizenship. So that everyone can participate in our society. I am happy to contribute to this social organisation. The most important professional task is to make the library relevant to the city and neighbourhoods. Communication and marketing with impact for people and society.2021-2022 / FuturumShop.nl. Creative brand consultant, to enable international growth. FuturumShop.nl is the largest Benelux online shop for cyclists, mountain bikers, runners and triathletes. It stands for high service and quality. 2020 / Incentro, Trusted adviser and sparring partner during the search for the new marketing director.2019 / ISPT, the Institute for Sustainable Process Technology. Overall question: How can the ISPT corporate identity make an optimal contribution to our organisation and objectives? Proud on strategic & creative outcome.Since 2019 - ongoing / Trusted adviser, coach and sparring partner of several professionals. Provide structure, direction, advise and guidance.Since 2010 - ongoing / LAMAR milk and juices, quality products from Egypt with international ambitions. On request working as trusted advisor. Together with the Lamar team, creative agency Kairo and professionals in my network, I support the development and production of Lamar's brand story, product design and communication. Show less

WE ENABLE BRANDS TO STAY RELEVANT BY ADDING HUMAN CONTEXTCo-founder of TrendsActive, an international innovation agency. We convert ambitions into meaningful opportunities. By adding human context. Providing brands with a future proof frame for innovation. Human insights are the starting point to develop more relevant products, more persuasive marketing, more meaningful brands and more engaging design. From inspiration to activation. Worked with clients such as Tetra Pak, Florismart, Funda,… Show more WE ENABLE BRANDS TO STAY RELEVANT BY ADDING HUMAN CONTEXTCo-founder of TrendsActive, an international innovation agency. We convert ambitions into meaningful opportunities. By adding human context. Providing brands with a future proof frame for innovation. Human insights are the starting point to develop more relevant products, more persuasive marketing, more meaningful brands and more engaging design. From inspiration to activation. Worked with clients such as Tetra Pak, Florismart, Funda, Independer, Utrecht University, Vice, Intersport, INretail, The Athletes Foot, KWF and many more. Show less

Strategic, creative and commercial responsible for the clients Unilever (Unox, Calve, Iglo and Mora), Nestlé (KitKat), Coca-Cola (Nestea) and more.

Member of the Management Team and responsible for all marketing and communication efforts of Audi in the Netherlands.

Through the years I worked in different marketing positions at Nike. Started in communications and advertising. Not only adaptation of international campaigns, but also created (award winning) local/ regional campaigns. After 5 years Benelux I moved to the European Headquarters in Hilversum. My last position was European SWAT Director (Sports World Attack Team). Guerrilla Marketing at important European sporting events (Wimbledon, Tour de France, EC'96 and WC'98 Football and more). Mission was… Show more Through the years I worked in different marketing positions at Nike. Started in communications and advertising. Not only adaptation of international campaigns, but also created (award winning) local/ regional campaigns. After 5 years Benelux I moved to the European Headquarters in Hilversum. My last position was European SWAT Director (Sports World Attack Team). Guerrilla Marketing at important European sporting events (Wimbledon, Tour de France, EC'96 and WC'98 Football and more). Mission was to create positive Brand awareness through developing and executing big ideas without spending any media budget. Be smart, creative, unexpected and memorable. Show less