Rachael Wilkinson Email & Phone Number

Product lead responsible for discovery and delivery of features for three digital advertising web applications that support Democratic candidates and progressive causes up and down the ballot.- Responsible for DSPolitical's software development roadmap, including gathering feedback from internal and external stakeholders, prioritizing feature requests, and overall feature delivery. - Solicit product feedback from a diverse array of stakeholders, ranging from tactical feedback from practitioner users to strategic direction from leadership and members of c-suite- Routinely present product development updates to senior leadership through monthly meetings- Instituted new process and policies for the larger Engineering team, including regular Retrospectives and Roadmap check ins- Act as discovery lead and product support for new features for digital advertising tools Deploy and DemocraticAds.com- Design and run external user feedback interview sessions as a part of the feature development process, as well as managing post-Cycle feedback sessions- Draft and distribute documentation on new features for internal support teams- Responsible for monthly product email newsletter for internal stakeholders- Manage and mentor team of junior product and project managers, as well as provide mentorship to junior team members across the company- Managed larger Engineering department while team leadership was on extended leave- Delivered features include new integrations with leading industry data sources TargetSmart and PDI, infrastructure updates to support new public affairs-specific work, and regular, small quality-of-life improvements- Presented as the technical expert on a panel at CampaignTech about the ethics of utilizing AI in political campaigns- Optimal Q2 2023 Impact Award Winner - https://www.winwithoptimal.com/insights/optimal-impact-awards-inspiring-change-through-extraordinary-efforts/

Washington D.C. Metro Area

Project Warlock was a wildcard role where I supported Frakture, a small data warehousing startup serving nonprofits, public media, and progressive political candidates. I was able to bring my background expertise in nonprofit fundraising to the team to help develop a proprietary line of fundraising, advocacy, and marketing products.- Acted as account manager and client advocate for industry leaders like PETA, PBS, NPR, the American Diabetes Association, the ONE Campaign, Rising Tide Interactive, and Blue State Digital. - Responsible for client communication and ran weekly client meetings.- Coordinated across multiple teams, including Sales and Engineering, to scope project requirements, create project plans and timelines, and implement development for clients.- Provided product direction on nonprofit fundraising, advocacy, and marketing report development.- Drafted and negotiated contracts with new clients during an interim in the Sales team staffing.- Designed and implemented a documentation site in Notion with cross-team input.- User-testing of Frakture’s proprietary user interface as needed.- Assisted the Support team and responded to tickets in Zendesk as needed.

Washington D.C. Metro Area

Digital campaign development, copy-writing, and client relations management for some of the leading nonprofits in the industry, including the American Red Cross and Operation Smile. - Was a part of a team that instituted Asana project management across the entire organization.- Led biweekly cross-departmental brainstorming sessions to solve a diverse set of client challenges.- Developed, project-managed, and drafted email fundraising campaigns.- Managed client communications and ran weekly client meetings.

Washington D.C. Metro Area

I’m excited to share that I’ve been able to grow my work at Studio Theatre into a new role. As Associate Director of Marketing and Communications, I am responsible for all direct marketing strategies for Studio Theatre’s earned revenue. I oversee the work of our graphics team to deliver assets for the entire organization, ensuring it meets brand guidelines and best practices. I manage three full-time individuals, including two educational apprenticeships and a marketing assistant position. I am responsible for all digital communication strategies, including social, digital advertising, website, and e-mail marketing.I develop social platform strategy for Studio’s productions, events, Conservatory classes, and ancillary programming, in both paid and organic mediums. I evaluate and develop Studio’s presence on emerging social platforms and oversee our community management practices.I strategize and manage digital advertising campaigns and spend, both in Google Display Network and with third party advertisers (including working with publishers pixels for retargeting and conversion campaigns). I manage Studio’s search advertising on the Google Network by optimizing Studio’s Google Grant. I drive overall strategy of website implementation to keep Studio’s website relevant and topical, as well as manage updates. I utilize Google Analytics and other data sources to inform web policy and management, and regularly report on web trends and sales patterns. I oversee execution and drive strategy of all e-communications for marketing purposes, including for our education department. I manage institutional segmentation for e-mail campaigns and am responsible for pulling lists and extractions of constituents in Mail2 and Tessitura with the help of our marketing assistant.In my time at Studio, my work has led to a 53% increase in revenue through web sales since fiscal year 2015 and our percentage of web sales has increased from 30% in 2014 to 70% of total sales today.

Washington D.C. Metro Area

Studio Theatre is a medium-sized non-profit Theatre in Washington, DC's Logan Circle neighborhood. Located on the chic 14th Street, the Theatre produces contemporary plays reflective of today's world.As Senior Digital Marketing Manager, I develop strategy to more deeply engage with and grow Studio Theatre audiences using a variety of digital tools, and serve as the lead for all digital engagement across Studio. I provide leadership, expertise, and oversight for Studio’s web and digital presence including: design, content management, functional innovation, and overall utility. I strategize and manage execution of all e-mail marketing, social marketing and advertising, digital advertising (through third party advertisers and the Google Display Network), and search advertising (managed through a Google Adwords Grant). I am also responsible for reporting on the success of these campaigns and utilize a variety of tools—including Google Analytics and the reporting available in our database, Tessitura. I ensure Studio Theatre maintains digital best practices by following literature and discussions in the realm of digital marketing.Previously at Studio, I project managed the redesign and launch of our Tessitura-integrated website.

Greater Pittsburgh Area

Formerly Technology in the Arts, the Arts Management & Technology Laboratory (AMT Lab) is a research initiative of the Master of Arts Management program at Heinz College of Carnegie Mellon University. I participated in the rebranding and rebuilding process, and the redesign of www.amt-lab.org using Squarespace.From August 2012-2013, I managed the @techinthearts Twitter account, growing the follower count by more than 60% to over 10,000 followers. I utilized Hootsuite to manage both the Twitter and Facebook accounts for Technology in the Arts.Prior to my work as the social manager, I researched and wrote articles that were posted to the blog (www.amt-lab.org), which covered many topics at the intersection of arts and technology, and especially focused on fundraising using technology to reach Millennials.I hosted a table discussion at nonprofit technology conference TechNow in 2012 for Technology in the Arts.

Greater Pittsburgh Area

Assisted planning and execution of annual fundraiser, the Urban Garden Party, attended by over 1,000 supporters Performed various department tasks including prospective donor research, development mailings, and donor database managementManaged front desk and performed administrative duties as necessary

Managed department during Director interim, organized payroll, handled student issues

Researched for various projects, aided in new website development and social mediaPlanned silent auction, managed Registration for 15th Anniversary Gala, which attracted over 400 guests

Publicized events with social media tools, drafted and edited press releases and developed various projectsEmployed as Museum Services associate, welcomed guests to museum and worked in museum store

Master Of Arts Management

Bachelor Of Arts, Arts Management