Visual Coordinator
Honolulu, Hi
My main responsibilities at DFS were to orchestrate the visual merchandising strategy across 34 airport stores that marketed a wide-array of beauty, leather goods, fragrance, jewelry, watches and concession products. I helped ensure compliance to brand standards for more than 26 fashion and luxury brands; such as, Celine, Burberry, Bulgari, Chloe, Ferragamo, and Hermes; served as key liaison for all Regional Brand Managers and Brand Marketing Teams; provided detailed monthly trend and recommendation reports. I helped design and implement displays as well as source, procure and arrange logistics for display props internally, externally and internationally. I coordinated logistics, security and import clearances; as well as Maintenance, Sales, Operations and Management teams to ensure seamless execution of display plans. I developed product, concept and initiative presentations and utilized these to educate three Sales Managers and 70+ Merchandise/Sales Associates on brand standards and what to do in the event something sells out. My keen knowledge for the type of customer we had allowed me to work closely with the managers at these locations to display items that would sell well and still adhere to the brand's visual standards which in turn resulted in lots of revenue for the airport locations compared to the standalone shopping mall in Waikiki. • Opened multiple boutiques for Tod’s, Chloe, Burberry, Celine, Coach, and Hugo Boss. • Played an intricate role in the management of the companies’ airport locations on different islands in Hawaii. • Created a display technique for the Victoria's Secret location in the airport that resulted in a 30% increase in luggage sales for that store and was adopted globally as a display technique by the company.