Research Executive
Current🔍 AGILE UX TRIUMPH - Pioneered Agile UX testing for a leading MENA banking app's relaunch and super-app project - Managed sprints, reports, and kept innovation in full throttle___🚗 CX JOURNEY MAPS - Crafted journey maps for a major luxury car brand's showroom strategy across 6 markets - From first glance to final ride, I helped shape strategies to enhance the luxury car buying experience___🛒 CRACKING SHOPPER SECRETS - Optimized in-store product placement across 6 UAE retail chains for a major global FMCG player - Unveiled shopper insights to boost product visibility and sales across 10 categories___🌍 DIGITAL ETHNOGRAPHY ADVENTURE - Explored MENA, USA, Europe, and Russia for a key global smoking brand's redesign - Transformed shisha product strategy with global ethnographic insights___🚀 UNVEILING BRAND MAGIC - Delivered vital brand equity insights for big players in the personal care and entertainment space - Provided strategic advice on product launches and service revamps in the Saudi market