Rica Estrada-Bouso Email & Phone Number

200 West Madison St. Chicago

As the Chicago Public Library Foundation’s Marketing Director , I am responsible for increasing brand awareness and leads to support the mission and fundraising efforts of the organization. My responsibilities include planning and supervising the implementation of our marketing strategy across different platforms; leading innovative initiatives based on data, particularly in the digital space; curating messaging based on audience segmentation; promoting Library programs supported by the Library Foundation through earned and paid media channels; aligning with our marketing counterparts at Chicago Public Library; supporting the Board of Directors’ Marketing committee; supervising the efficiency of the Marketing team and its collaborative work with the Foundation’s development team; and overseeing the marketing budget together with our Chief Operations Officer.

Chicago, Illinois, United States

- Managed digital marketing from content development to publishing of monthly newsletters to more than 7,000 subscribers.- Interviewed patrons and partners across the different branches for blogs and press releases.- Managed the digitization of the annual report. - Managed social media content and campaigns. - Supported the Director of Annual Fund through direct mail and digital appeals. - Managed external vendors and partners. - Assisted in marketing for the Chicago Public Library Foundation Awards.

Greater Chicago Area

➢ Directed communication campaigns for the agency's clients - increasing site traffic from 50% to 70%.➢ Developed and wrote content materials for clients' websites, social media, and other content support (blogs and e-books) for branding and lead generation.➢ Expanded consumer base for clients through social media campaigns, reaching out to millennials and niche communities.➢ Drove revenue, built brand awareness and deepened customer loyalty.➢ Managed multiple projects without sacrificing each project’s goals and targets.

Makati, Philippines

➢ Spearheaded communication initiatives for employee and recruitment branding, leading to 15% employee retention.➢ Developed a social media strategy for the company and managed the company's intranet and social media sites, increasing employee engagement by 25%.➢ Created a social media campaign, increasing fans from 0 to 15,000 in ten months and growing engagement from 0.2% to 2% in twelve months.➢ Developed a positive brand image through community engagement programs (social media, intranet) and strategic messaging for the leadership team (managers' meeting, online newsletters, corporate events).➢ Managed corporate social responsibility partnerships with nonprofit organizations and government agencies.➢ Supervised advertising and marketing agencies for national and international campaigns.➢ Directed events for 15,000 employees with a budget of $2 million.THE 'WORK. LEARN. GROW' CAMPAIGN➢ Created social media pages on Facebook and Twitter.➢ Developed and implemented a social media campaign for employee and recruitment branding.➢ After three months of implementation, SYKES's Facebook page had increased to 15,000 likes and an average online engagement of 10%. The model has since been replicated in the US and Latin American offices.

Makati, Philippines

➢ Supervised a team of 5 account executives, 3 graphic designers, and 3 developers to service homegrown and multinational brands such as Kraft, Unilever, and Discovery Network.➢ Managed 8-10 projects a month, from preparing RFPs, creating budgets (up to $1 million), organizing timelines, and presenting post-mortem reports.➢ Developed an integrated marketing campaign to launch international brands in the local markets. ➢ Implemented marketing campaigns that boosted client sales by 55%. ➢ Successfully managed crises for different clients through proactive messaging and community engagement.➢ Conceptualized and Implemented award-winning campaigns (Tambuli Asia Awards, Asia-Pacific Stevie Awards, and Cannes- Lions finalist.) These campaigns also have a direct impact on sales for our clients.

Quezon City, Philippines

➢ Developed integrated communication campaigns for the department's programs. ➢ Streamlined the department messaging across the different bureaus. ➢ Prepared communication messaging pertaining to climate change and disaster preparedness.

Makati, Philippines

➢ Managed a team of three customer relations executives.➢ Assisted VIP clients pertaining to the transfer of titles from the company.