I launched my career in Public Relations. I worked for GeiserMaclang Communications, one of the largest PR agencies in the Philippines. As an accounts manager, I implemented award-winning campaigns for homegrown and multinational brands. I was also part of the crisis management team that addresses emergency and sensitive issues for clients. My experience led me to work with the branding team for SYKES, where I spearheaded initiatives for corporate social responsibility, employee, and recruitment branding. I also worked closely with the global headquarters for branding alignment and roll-out of new programs. Eventually, I became a part of training ad hoc committee, preparing top executives for interviews and public engagement. In 2014, I relocated to the U.S. and initiated my consultancy practice. I have worked with a variety of industries - from design, consumer finance, real estate, to retail businesses. I collaborate with principals and their in-house marketing teams to customize a marketing campaign suited to their needs. I provide content and project management support throughout the span of the project.Specialties: Strategic campaign development - Copywriting & Editing - Client management - Project Management - Inbound Marketing - Digital Marketing - Advertising Campaign ManagementPrograms/Platforms: Facebook, Instagram, Twitter, MS Office (Word, Excel, PowerPoint), Adobe Creative Suite including Indesign, Illustrator, Photoshop & Lightroom. Wordpress, Google Analytics, Hubspot, Mailchimp.
Listed skills include Organization Skills, Corporate Communications, Writing, Marketing, and 29 others.