Ricardo Pena Email and Phone Number

Via Experis• Design and execute the product strategy by monitoring KPIs, market analysis, sales analysis, opening new channels, managing inventories, and demand planning (forecasts) to ensure optimal business performance and enhance brand presence in Mexico, Central America and the Caribbean region.• Manage efficiently portfolio of investments and programs granted by Microsoft Corp to each retail partner, distributor, or marketplace of the LATAM Region.• Collaborate with the Channel Marketing team to develop and execute 360º consumer-centric marketing campaigns focused on driving awareness, strengthening brand building, and increasing conversion for key products.• Manage the strategic partnerships with Multinational Accounts (HP, Lenovo, Dell, Asus, Acer) and Silicon Partners (Intel, AMD).

Via Experis• Design and execute the product strategy by monitoring KPIs, market analysis, sales analysis, opening new channels, managing inventories, and demand planning (forecasts) to ensure optimal business performance and enhance brand presence in South, Central and the Caribbean region.• Manage efficiently portfolio of investments and programs granted by Microsoft Corp to each retail partner, distributor, or marketplace of the LATAM Region.• Collaborate with the Channel Marketing team to develop and execute 360º consumer-centric marketing campaigns focused on driving awareness, strengthening brand building, and increasing conversion for key products.• Manage the strategic partnerships with Multinational Accounts (HP, Lenovo, Dell, Asus, Acer) and Silicon Partners (Intel, AMD).

• Responsible for the sales strategy and business management of Mobile Computing, Smartphones, PC Accessories. • Select and maintain the appropriate in-store product portfolio based on comprehensive customer type analysis, including segmentation, profiling, behavior prediction, and strategies for customer acquisition.• Development of the planning and sales forecast for the assigned product lines, ensuring alignment with the Open to Buy budget allocated for the year.• Negotiate with suppliers (HP, Lenovo, Asus, Acer, Microsoft, Logitech, Samsung, Huawei, Epson, Brother, among others) to secure optimal purchase conditions that maximize profitability and foster long-term relationships.

• Participate and contribute to the negotiation with suppliers, proposing terms of service that generate value for the customer (Assigned to lead the Camera category). • Conduct in-depth analysis of sales, contribution margins, and stock levels, based on weekly reports shared with suppliers and internal stakeholders.• Oversee the generation and tracking of local and international purchase orders for the Home Appliances and Technology divisions.