Ricardo Prophete Email & Phone Number

Seattle, Washington, United States

Durham, North Carolina, United States

• Lead ideation, scoping, and implementation of a Net Promoter Score feature on the Small Dollar Loan product
• Delivered a set of strategic recommendations for a referral program leveraging machine learning to minimize customer acquisition costs while increasing loan approval rates
• Assisted PMs with user research, scoping, feature prioritization, execution, and analysis

Chicago, Illinois

• Partnered with Policy, Product, Engineering, and cross-functional operations teams to build and scale 500+ global processes, features, and knowledge ecosystem resources designed to provide broad and equitable access to.
• Directed a global review and overhaul of extant resources with Policy, Product, Integrity, and Finance teams to identify entry point vulnerabilities and de-risk the platform, mitigating exposure to malign actors ahead.
• Led a cross-functional initiative with TechAnalytics to identify and develop key program performance indicators derived from signals related to knowledge and enablement, culminating in the creation of a metrics and.
• Managed a team of 5 outsourced partners to develop and implement scale for knowledge strategy across 10 verticals, increasing workflow coverage by 57ppt to 100%

Austin, Texas Area

• Grew and managed strategic business partnerships with major retailers such as Patagonia (+91% YoY) and Vineyard Vines (+161% YoY) along with ancillary partners (agencies, marketing partners, etc.) by leveraging.
• Collaborated with internal cross-functional partners and external stakeholders (product, engineering, operations, advertisers, etc.) to develop, test, and evolve Facebook’s product suite and delivered trainings (to.
• Recognized a gap in collateral to support the transition from Cost-Per-Click (CPC) as a recommended optimization to Conversions (CVR); led development of the "Clicks to Conversions" narrative in concert with Product.
• Analyzed internal data and competitive research to develop a sub-vertical strategy for Grocers across the Facebook family of apps and services with input from Product Marketing, Marketing Science, and Global Business.

Seattle, Washington

• Managed P&L for strategic vendor partners with platform revenues exceeding $100M/year by engaging in business development, brand management, project management, supply chain management, inventory planning, and.
• Scoped and led projects against key business metrics (P&L, marketing KPIs) with stakeholders across engineering, marketing, PR, finance, and supply chain operations; projects consisted of new product launches, CX and.
• Developed revenue forecasts and optimized the supply chain utilizing a data-driven approach to ensure product availability while minimizing operating costs; increased vendor SKU selection by 9.4% YoY and Net Receipts.
• Identified platform-wide issue with database logic allowing 3rd party seller data to corrupt manufacturer- submitted attributes, leading to subpar CX along with deleterious effects on keyword ad targeting; co-led.
• Conducted pricing/ROI analyses and delivered recommendations to senior internal and external leadership for strategic initiatives to improve profit margins; increased profitability by 30% on 22% revenue growth YoY.

Orlando, Florida Area

• Planned and executed research studies that yielded insights into consumer behavior, with emphasis on elucidating price elasticities and other determinants of park visitation among cohorts; presented findings to.
• Leveraged findings from in-market research and competitive analysis to partner with stakeholders and develop recommendations along with a go-to-market strategy for enhancements to consumer-facing aspects of Disney's.
• Managed and tracked the efficacy of digital marketing initiatives and campaigns against annualized budget of $65M, including the review and approval of creative assets, and the assessment of campaign performance metrics
• Defined and developed the messaging and execution of key marketing tactics, including engaging online display and social media content, direct response television programming, SEM and SEO campaigns, print ads, and.

Orlando, Florida

• Provided instructional support in various academic areas to Student Athletes
• Subjects include: Economics (Macro/Micro), Statistics, Quantitative Business Tools, Biology, Genetics, etc.

Orlando, Florida Area

• Researched various methodologies for the implementation of novel ideas and systems in the B2B invoicing and payments realm, from ACH batch-processing to collections frameworks for delinquent accounts
• Led meetings with cross-functional stakeholders (Biz Dev, Engineering, etc.) with the goal of scoping policies, gaining consensus around project plans, and tracking progress against deliverables
• Collaborated with Business Development and Marketing teams in assessing metrics and quantifying internal & market performance against targets

Master Of Business Administration - Mba, 3.95 | Fuqua Scholar

Rollins Scholarship (Full Tuition)

Master Of Public Policy, Technology Policy

Terry and Laurie Sanford Fellowship (Full Tuition)

Bachelor'S Degree, Economics, University Honors

Activities and Societies: The Burnett Honors College (University Honors Program), LEAD Scholars AcademyGraduated with Honors in Economics.