Paid media lead for Qantas Loyalty across Insurance, Financial Services, Retail (Wine, Shopping and Store), Coalition Partnerships (Red Energy, Woolworths, Terry White, BP) and Qantas Business Rewards. Responsible for paid media strategies in collaboration with media agency partner, key media owners and internal trading desk (leveraging 1st party data).

- Leading the digital Woolworths Group media negotiations, jointing leading from a convergent perspective.- Working with the investment/media teams and performance agencies on delivering contractual value and discounts agreed with Woolworth’s procuremenT- Responsibility for delivering contractual commitments to media partners and working with the investment/media teams to optimise media spends where necessary. - Driving the programmatic and data conversations to create greater use… Show more - Leading the digital Woolworths Group media negotiations, jointing leading from a convergent perspective.- Working with the investment/media teams and performance agencies on delivering contractual value and discounts agreed with Woolworth’s procuremenT- Responsibility for delivering contractual commitments to media partners and working with the investment/media teams to optimise media spends where necessary. - Driving the programmatic and data conversations to create greater use and innovation with Woolworths owned data.- Identify and sell in innovative platforms to drive business results - Oversee the roll out of an online digital dashboard across the Woolworths Group Show less

- Working with investment teams to create focus for media teams, ensuring targets are met by working with them to optimise media spend.- Overseeing (with Group Business Directors) of digital recruitment and resourcing- Roll out of training and accreditations with the likes of Facebook, Twitter, Google, LinkedIn as well as organising weekly lunch & learns with key media partners- Management of Carat Digital Champions programme

- Leading digital planning on client briefs and FY planning, driving digital innovation, selling in new channels/executions- Management of digital team to ensure delivery excellence - Educating clients and internal stakeholders on all things digital as well as working closely with offline counterparts.- Attend industry events and relay key insights and opportunities to the wider digital team at Carat.- Working with global counterparts (Nokia, Microsoft and Philips) to ensure… Show more - Leading digital planning on client briefs and FY planning, driving digital innovation, selling in new channels/executions- Management of digital team to ensure delivery excellence - Educating clients and internal stakeholders on all things digital as well as working closely with offline counterparts.- Attend industry events and relay key insights and opportunities to the wider digital team at Carat.- Working with global counterparts (Nokia, Microsoft and Philips) to ensure global alignment and provide planning deliverables on a regular basis.Clients – David Jones, Microsoft, Virgin Australia, Philip’s, Nokia, George Western Food, Arla Foods Show less

- Manage team of client service planners across all media to ensure delivery excellence.- Identifying new, innovative, and relevant communication ideas/publications (e.g. looking at brand channels to drive DR response)- Weekly reporting and optimisation of direct response channels such as DRTV, Inserts, letter drops and affiliates

- Launched in house affiliate network, migrating 90% of T-Mobile, MBNA and Tesco Insurance in house, saving 10%+ in affiliates fees, while increasing revenue through bespoke commercial agreements- Grew the affiliate team to 6 in my 3 years in the role- Won numerous awards in the A4U Awards, Travolution for the likes of Haven Holidays and Legal & General- New business acquisition – Mr and Mrs Smith, Next, Tesco Bank, Warner Leisure Breaks- Client/company representation at events… Show more - Launched in house affiliate network, migrating 90% of T-Mobile, MBNA and Tesco Insurance in house, saving 10%+ in affiliates fees, while increasing revenue through bespoke commercial agreements- Grew the affiliate team to 6 in my 3 years in the role- Won numerous awards in the A4U Awards, Travolution for the likes of Haven Holidays and Legal & General- New business acquisition – Mr and Mrs Smith, Next, Tesco Bank, Warner Leisure Breaks- Client/company representation at events as well as organising bespoke client specific events.- Developing growth strategies for existing affiliate clientsClients – T-Mobile, MBNA, Pipex Broadband, Domino’s Pizza, Next, Bose, Tesco Bank, Haven Holidays, Thomas Cook, Warner Leisure Breaks, Legal & General Show less

- Management of clients affiliate activity including campaign optimisation/reporting - Budget management, liaising with other channels (PPC and Display)- Relationship management with key publishers & sourcing new publisher opportunitiesClients – T-Mobile, Pipex Broadband, Domino’s Pizza, Next, Bose, Haven Holidays, Thomas Cook