Richa Gupta Email & Phone Number

Auckland, NZ

New Zealand

• Lead client relationships for SEO and content for key accounts - Dulux, Rinnai, FMG Insurance,Property Brokers, SaaS Companies & SMEs
• Develop and implement SEO and content strategies that align with business goals, focusing on both short-term gains and long-term growth
• Provide regular reports on SEO and content performance to stakeholders, highlighting key achievements and areas for improvement.
• Work with web development, design, CX and UX teams to implement SEO and contentstrategies

Auckland, New Zealand

• Create & execute SEO and content strategies for global FMCG brands B2B and D2C websites, zuru.com, www.rascalandfriends.com, doseandco.com
• Strategise and implement website and email content for global Rascal and Friends & CoComelon product launch
• Lead SEO and content enhancement initiatives for websites, newsletters, and social media campaigns.
• Design and oversee content strategies that align with brand goals, foster engagement, and elevate the customer experience across owned channels.
• Collaborate with cross-functional teams to ensure content supports broader marketing and business objectives.
• Partner with writers, designers, and multimedia creators to produce high-quality, relevant content for each channel, ensuring consistency in tone, messaging, and brand standards while optimising for SEO and user.

Auckland, New Zealand

• Develop & implement comprehensive SEO & Content strategies for enterprise clients websites, such as TVNZ, Toyota, BNZ, Kraft Heinz, Chorus, Flight Centre, Lion, Animates, Harvey Norman
• Key contact management & maintain client relationship
• Plan & present complex SEO, SEM & Content strategies to clients based on their business outcomes and integrating it with human experience
• Integrate organic marketing closely with paid search, social & all facets of web design
• Perform technical & user journey analysis using search analytics
• Implement GA / GTM tracking codes for goals set up, multiple domains & cross domain tracking, Ecommerce transactions and Event tracking

Auckland, New Zealand

• Work directly with key clients to maximise their SEM/SEO activities
• Support CEO in client relationship management & client SEM/SEO requirements
• Explain highly technical concepts to clients
• Lead high functioning team – oversee the development of staff at all levels through working alongside & mentoring
• Maintain relationships with alliances/partners, e.g. Google Account Managers
• Design campaigns, keyword research, manage campaigns, collect and analyse data. Identify trends and insights & optimise campaigns to achieve maximum ROI in paid search campaigns

Auckland, New Zealand

Auckland

• Online marketing strategy development
• Keyword research using Google Keywords Research Tool
• Implement on page SEO on websites using CMS – Magento (for E-commerce website), Wordpress, Joomla and CMS Made Simple
• Set up of Google Analytics code (including goals, funnels, event tracking and more) for optimal tracking and optimisation as well as audits on current setup
• Verify website on Google Webmasters Tool, add XML Sitemap and submit site for Google to index
• Optimise website’s on-page elements with researched keywords – page titles, meta descriptions, heading tags, alt text, anchor tags

Auckland

• Edited science journals in English language
• Provided reference and bibliographic support using PubMed and completing bibliographic details
• Checked for UK/US English spellings and consistency in the manuscript
• Proofread manuscripts and marked author queries
• Corrected spelling and grammatical errors, checked subject-verb agreement

New Delhi Area, India

• Edited manuscripts, figures, tables for STM books
• Checked consistency and grammar, thorough fact checking and proofreading
• Liaised with authors, editors, in-house writers and outsourcing partners
• Marked and responded promptly to author and client queries
• Checked reference citations and references through PubMed and completing bibliographic details
• Coordinated with pre-editing, typesetting, pagination and project management teams

Noida Area, India

• Worked as an editor for Current Opinion and Primary Journals for client Wolters Kluwer
• Responsibilities for online copy editing, fact checking and proofreading
• Conversion of MS Word manuscripts to XML
• Customers – Wolters Kluwer and Elsevier

New Delhi Area, India

• Worked as an editor for news content
• Responsibilities for copy editing, proofreading and uploading the US Fed News and the US States News on various databases
• Key wording for search engine optimisation (SEO)
• Reported technical and QA issues

New Delhi Area, India

• Reported and edited news stories and interviewed people
• Uploaded website www.livemint.com with fresh stories, creating polls, blogs and special content
• Edited news content from wire agencies such as AP, UNI, photos from Bloomberg

Business Journalism And Corporate Communication

B.Sc Microbiology (Hons.)

Science