Managing Partner
Kamala, Phuket
Opened Rockfish in 2004, a 65 cover restaurant and bar serving Modern Asian and International cuisine for breakfast, lunch, dinner and room service for 31 private villas. Managed legal setup, budget and forecasting, brand identity, menu concept, hiring and training of 20 staff while continuing to grow the business. Managed the day to day business including Maitre D and host, communicating with suppliers, guests and staff, HR, rosters, marketing, promotions, updating menus to the current market and quality control between the kitchen and the restaurant. + Rated #1 Phuket Restaurant by Thailand Tattler 2006 + Introduced wedding and event planning, increasing annual sales by 18%. EVENTS ORGANIZED Weddings with full services, private catering, cocktail parties, BBQs and corporate dinners. Phuket Film Festival – Indigo Real Estate – McDonalds Head office – Marriott Phuket Staff party + Planned and implemented all marketing and media including graphics, concepts, marketing copy and marketing strategy. Developed wordpress website, becoming #1on google for local search term through organic SEO. Experienced in Youtube SEO, Facebook, Linkedin, Pinterest, drawplus, office word, excel, publisher and powerpoint. + Organized monthly promotions such as food and wine dinners or tastings with various suppliers arranging menus, media and public relations. Organized monthly in-house promotions such as wine of the month, lunch specials and live events which increased sales by up to 14%.LOCAL EXPERIENCE Over the 10 years working in Phuket I have an excellent understanding of the local and tourist market, local prices, seasons, competition, suppliers and working within the Thai community. This knowledge has benefited the business greatly as it allows me to budget and forecast according to Phukets current social, economic, political and ecological situation.
