As a seasoned marketing and technology professional, I specialise in spearheading digital transformations and fostering stakeholder engagement to drive impactful results. With a knack for storytelling and simplifying complex technical concepts into easily digestible business terms.In my previous role as the Global Media Performance Solution Owner at Mondelēz International, I championed the management of data services while pioneering the development of data products. These initiatives empowered data-driven decision-making and performance enhancements for digital advertising campaigns across diverse platforms, including the most prominent programmatic DSP ad platforms, social networks, CDPs and data clean rooms (Google Ads Data Hub).As both an IT Service Manager and Project Manager, I have exceled in problem solving, senior stakeholder reporting and guiding teams through crisis situations with a cool demeanour. Most recently, I have been responsible for delivering high quality media and creative performance data to Marketing and Insights teams by designing and orchestrating a comprehensive ads data taxonomy, establishing robust governance protocols, and fostering meaningful stakeholder engagement. This included running tailored training sessions, materials and tools and implementing adherence scoring processes to ensure data accuracy and consistency through the entire supply chain. Collaborating closely with procurement and media agencies, I leverage my expertise to optimise digital advertising spend using agile methodologies, bolstering returns and maximizing impact.Certified in ITIL® v4 Foundation, and seasoned in traditional waterfall and Agile project methodologies, I thrive at the intersection of technology and marketing, driven by a passion for leveraging data insights to propel organisational success.