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Richard Chen personal email
Data-driven and results-oriented product marketer who is passionate about understanding user’s intents and creating measurable engagements. Empowering the value in products through extensive research on product market fit and A/B testing by identifying what is a priority problem to solve, defining what success looks like, and what resources are required from cross functional teams to make it happen. Strong understanding in campaign management, product marketing, product positioning, Go-To-Market strategy, testing frameworks, Google + Facebook + LinkedIn ads, on page SEO, technical SEO, competitive research, and Google analytics. Familiar with analytical tools, BigQuery, Google Analytics 4 (GA), Excel, ScreamingFrog, SEO Testing, and SEMrush and interactive visualization dashboard (Tableau and Looker Studio) for stakeholders and cross functional teams. Has a proven track record of planning and forecasting business performance. The campaigns managed range from B2B, B2C and software solutions. Experienced with building strategies for businesses to amplify their online presence, increase customer acquisition, and design product roadmap. Various methods include audience segmentations, experimentation framework (A/B testing), relational data analysis, product landscape research, and key metrics tracking. Self-motivated professional who is always learning about the next growth marketing and product management trend.
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Senior Analyst - Seo1PasswordCanada
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Growth Marketing & Analytics LeadEminence Organic Skin Care Oct 2022 - Present- Identified opportunities for growth on key metrics for campaign and website performance. Utilized first party data in CRM (Hubspot) and audience segmentations to optimize paid advertising campaigns and maximize conversions.- Analyze and visualize data with with Google Analytics (GA4), and Looker Studio. Set up testing parameters for conversion rate optimizations through audience segmentations, web experimentations, A/B test, custom events, and custom insights to identify growth opportunities.- Lead contractors, developers and UX designers on technical SEO, A/B testing, and features enhancements. -
Seo/Sem SpecialistEminence Organic Skin Care Oct 2020 - Nov 2022- Analyze acquisition strategies and competitors’ campaigns to identify growth opportunities in paid advertising and SEO.- Campaign set up for Google Ads, Meta Ads, LinkedIn Ads and Microsoft Ads. Optimized ad campaigns, landing pages and conversion rates through A/B testing and full funnel strategy. Improved CTR by 19% and lower CPC by 11%.- Increased organic sessions by 41% with SEMrush and Screaming Frog by conducting and improving keywords research, competitive analysis, on-page SEO, technical SEO, site speed, schema markup, canonicalization, Hreflang, etc.
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Performance Marketing ConsultantRise People Jul 2021 - Apr 2023Freelance Part Time: - Analyzed product positioning and product performance for this payroll + HR SaaS company. Improved total leads (MQL) by 22% with performance analytics, product optimizations, experimentations (A/B testing).- Optimized Google Ads, Meta Ads, and LinkedIn Ads for demand generations. Worked closely with sales team to understand target audience, collaborate in Salesforce to maximize contact list data, and acquire sales qualified leads. -
Digital Marketing ManagerSuspro Foods Inc. May 2019 - Oct 2020Vancouver, British Columbia, Canada- Created SEM strategies by reverse engineering the benchmark for various metrics needed to reach our goals. Optimized Facebook and Google ads through A/B testing, keyword planner and bid optimization- Increased organic traffic with SEO strategies. Negotiated media agreements with publishers and influencers -
Supply AnalystUnivar Aug 2017 - May 2019- Analyzed data in Tableau to improve aged inventory, inventory turn, lead time variance, product shortage days, financial turns, etc. Identified supply lags and issues in certain products or channels. - Forecasted demands using MRP/DRP software (DCS) to improve inventory turns. -
Supply Chain AnalystNutri-Nation Functional Foods Jun 2015 - Aug 2017 -
FundraiserUniversity Of British Columbia Sep 2013 - Apr 2014Alumni And Development Centre -
Chess TeacherHo Math And Chess Learning Centre Jun 2009 - May 2011Richmond Bc
Richard Chen Skills
Richard Chen Education Details
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Bachelor Of Science In Market Analysis
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Data Analytics
Frequently Asked Questions about Richard Chen
What company does Richard Chen work for?
Richard Chen works for 1password
What is Richard Chen's role at the current company?
Richard Chen's current role is Senior Analyst - SEO.
What is Richard Chen's email address?
Richard Chen's email address is ri****@****var.com
What schools did Richard Chen attend?
Richard Chen attended The University Of British Columbia / Ubc, Lighthouse Labs.
What skills is Richard Chen known for?
Richard Chen has skills like Research, Mandarin, Strategic Planning, Microsoft Excel, Technical Analysis, Enterprise Resource Planning, Business Development, Fx Trading, Trend Forecasting, Marketing Strategy, Stata, Microsoft Office.
Who are Richard Chen's colleagues?
Richard Chen's colleagues are Ricky Lavoie, 소재석, Marcel Pinheiro, Max Thomson, Hash Zero, Harsh Lanjewar, Henry Li.
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Richard Chen
Toronto, On
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