Richard Hensley Email & Phone Number

Hendersonville, Nc, Us

• Introduced a business acumen to impact online program enrollment volume. • Generated near-term results increasing over $1 million in new-growth revenue first six (6) months of 2022 and exceeded budget 47%. • Proficient in engaging the customer quickly expanding business relations with key internal and external stakeholders. • Direct responsibility for cultivating and introducing sales model yielding material results.• Skilled in building external business, internal administrative and faculty-centric relationships.• Demonstrated ability to cross-pollenate into the field of higher education.

• Serve as substitute teacher as a temporary COVID-19 assignment following reduction in force and secondary to LaSalle Group (Autumn Leaves) bankruptcy.

Mid-Atlantic

• Led and drove sales and business development activities for 17 assisted living memory care communities with up to 46 beds across seven states, including Florida, South Carolina, Georgia, Illinois, Kansas, Missouri, and Wisconsin. • Trained, coached, and developed a 17-member sales staff in all aspects of volume-producing responsibilities, achieving a 23%+ increase in business closing ratios within six months.• Provided indirect oversight to 34 sales team members, including executive directors and sales directors across region.• Oversaw multiple grand opening coordination, directing a six-member team and managing a $10K budget per opening to ensure attendance, sign-ups, and tours were in line with expectations. • Managed social media campaigns with direct market segment targets and timelines for grand openings, community events, prospects, inquiries, and move-ins.• Coordinated marketing events, including open houses, on-site community events, and partnership with ancillary services.• Developed strategic business plans, resulting in an 18% net region-wide occupancy increase and a 16% tour traffic increase.• Identified key market influencers within skilled nursing rehabilitation centers, hospitals, home health agencies, in-patient rehabilitations hospitals, and established strategic partnerships, capturing an additional $900K in 2018.• Managed database using Microsoft CRM, Yardi, PointClickcare and developed dashboards to maximize highly valued, and matrixed, business structures for effective ROI.

North Carolina, Virginia And Florida

• Promoted to Corporate Director of Sales/Marketing in April 2015 after first year of employment based on implementation of sales process and volume growth.• Led 21 directors of sales marketing and Florida regional director of sales and marketing to drive strategic expansion of 21 post-acute skilled nursing and rehabilitation facilities.• Managed care contract negotiation and executed BPCI-bundled payment partnerships with specific hospitals and down-flow providers (home health, assisted living, and hospice), increasing new admission and readmission volume by 13%. • Championed strategic partnership with Convener for multi-party solution with presentation to hospital executives.• Led physician transition program launch and worked with medical directors at each community to generate greater awareness and facilitate referral growth.• Oversaw branding of service lines, including skilled nursing facilities, assisted living facilities, home health, and physician group.• Designed and implemented targeted selling program for company’s specialty services - ventilator and in-house dialysis programs.• Established KPI measurements to trend outcomes validating quality management on complex Ventilator patients and weaning percentages, increasing ventilator business and ancillary revenues by 31% over previous year.• Increased region new admission volume 7% year-over-year.

North Carolina And Virginia

• Achieved a 11% volume growth.• Led a ten-member team through strategic business development for ten facilities in North Carolina and Virginia. • Designed individualized strategic plans for each facility with a focus on market identification and key account development.• Evaluated KPIs and metrics, including sales calls, referrals, admissions, and denials.• Identified and established relationships with key decision-makers within high volume referral sources, including hospitals, home health, assisted living, hospice, physician practices, and commercial insurance providers.

Rock Hill, South Carolina

• Successfully managed marketing operations for a 50-bed hospital, including financial growth expectations and volume development, and exceeded budgeted EBITA by over $1M in 2013.• Led, coached, mentored a seven-member team through sales process/model, decreasing turnover from 76% to 12%.• Achieved year-over-year growth of 33%, highest growth in history.• Recipient of Sales Team of the Year for 2012 – a first for this hospital since it opened in 2000.• Performed CRM data analysis to develop secondary and tertiary markets, resulting in growth by 14% to nearly equal volume contribution in primary market.

Charlotte, North Carolina, United States

• Analyzed volume business trends and implemented strategic sales and operational plans in NC, SC, and VA territories. • Hired, trained, and coached 14 direct report sales staff in 14 skilled nursing buildings that ranged from 72 beds to 185 beds. • Doubled high profit yield business and achieved a 22% margin growth during tenure.