Review business and brand strategies to reflect evolving consumer and market trends to guide RTM and NPD development. Manage operations in conjunction with importers and distributors, key interface with internal stakeholders.Identify new opportunities in the Wine and Spirits categories in existing and new markets.

Complete revision and redirection of Distell strategic direction in Nigeria.Transitioned business from export orientation to focused in market operation founded on detailed market information and knowledge of local market and practices.Creation of Annual and Strategic plans with clearly defined goals founded on accurate market information, sales volumes and trends, key competitors and brands, value chains, trade margins with particular focus on consumer pricing.Detailed analysis of market specific RTM to identify relevant capabilities for specific product categories. Identification of category specific importers / distributors.Revision of existing and planned product / brand portfolio leading to repositioning of key brands and range rationalizations based on consumer relevance, market trend and pricing. Implemented corporate compliance ensuring alignment with local legislation, working closely with regulatory bodies. including NAFDAC, SON, Taxation and Revenue authorities.Opened Distell local office in 2014. Secured premises. Recruitment of sales and management staff, total operation 23. Contribute consumer insights and fact based information on trends to direct existing product upgrades and new product development.Implemented practical solutions to significant inherited stock and sales issues through promotional plans and leveraging strong trade relationships. Mentor corporate support functions to improve understanding and interpretation of market data and environment to promote team alignment in annual and strategic planning.

Business growth through a structured Category Management approach to deliver a rounded portfolio. Over the last years delivered significant growth through new business acquisition – Danone, Wrigleys, W Grants &Sons, Beam Global, United Spirits, Red Bull, KVW, Accolade Wines as well as through generic growth. Turnover and profitability growth 2009: 168%, 2010: 112%, 2011: 172%, 2012: 225% Particular focus on Beverages portfolio, Established relationship with William Grants, Beam Global, KWV, Tobal, USL -Spirits portfolio growth to date of 308% Deliver on-going insights into emerging market trends and consumer trends.Oversee the delivery of effective market penetration and brand development for all Brands through a team of Category Managers/ Brand Sales Managers, based in NigeriaOversee the development of the annual Company Plan and monthly Sales and Operational Plan, and Cycle Plans for all Brands covering Distribution and Pricing Targets by Channel of Sales, ATL and BTL campaigns for each Supplier.Deliver annual sales and profitability targets through management of commercial terms and pricing for all the brands in the portfolio and ensure through the line implementation.

Start up Tobacco Company based in UAE, exporting to emerging markets in Africa and Middle East.Creation of new brands to address specific market and consumer needs.Sales growth from zero base to 5.4 billion sticks per annum (US$ 43 Million sales)In market research to prioritize opportunities and define business strategic plan. Developed route to market via appointment of Agents and Distributors in Africa and Middle East including Nigeria, Ethiopia, Lebanon, Syria, Iran, Iraq.Restructured Distributor operations to deliver sales, distribution and visibility objectives.Creation and implementation of market specific trade and consumer BTL campaigns.